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Two new International Retailing books available through amazon.com

Retail Strategic
International Expansion
(SIRE2)
Theory and Cases by
Brenda Sternquist
Who, What, Where and Why
retailers internationalize is the
theme of this book. Eighteen detailed cases
are presented outlining retailers’ international
expansion strategy. Cases include Amazon.com,
Blockbuster, Carrefour, Casino, Costco Wholesale,
FootLocker, Gap, Kingfisher, Metro, Office Depot,
Pinaulat-Printemps-Redoute, Seven and I, Shoprite
Holdings, Starbucks Coffee, Tesco, Toys R Us,
Uniqlo and Wal-Mart. Read their story and learn
their strategy.
(450 pages)
(ISBN: 9780982726006)

International Retailing
Theory and Research by
Brenda Sternquist
Sternquist’s new Strategic
International Retail Expansion
Model SIRE3 model is presented complete
withpropositions to predict international
expansion for two types of retailers, global
versus multinational. Eleven chapters are
presented outlining theories to explain various
elements of retailers’ international expansion.
Chapters cover entry mode, global retailer’s use
of network advantages, born global retailer’s
internationalization, private label influences on
internationalization, corporate branding and
entry mode, longevity of international joint
ventures and a special industry application of
internationalization of hospitals.
(330 pages)
(ISBN: 9780982726013)


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