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Two new International Retailing books available through amazon.com Retail Strategic International Expansion (SIRE2) Theory and Cases by Brenda Sternquist Who, What, Where and Why retailers internationalize is the theme of this book. Eighteen detailed cases are presented outlining retailers’ international expansion strategy. Cases include Amazon.com, Blockbuster, Carrefour, Casino, Costco Wholesale, FootLocker, Gap, Kingfisher, Metro, Office Depot, Pinaulat-Printemps-Redoute, Seven and I, Shoprite Holdings, Starbucks Coffee, Tesco, Toys R Us, Uniqlo and Wal-Mart. Read their story and learn their strategy. (450 pages) (ISBN: 9780982726006) International Retailing Theory and Research by Brenda Sternquist Sternquist’s new Strategic International Retail Expansion Model SIRE3 model is presented complete withpropositions to predict international expansion for two types of retailers, global versus multinational. Eleven chapters are presented outlining theories to explain various elements of retailers’ international expansion. Chapters cover entry mode, global retailer’s use of network advantages, born global retailer’s internationalization, private label influences on internationalization, corporate branding and entry mode, longevity of international joint ventures and a special industry application of internationalization of hospitals. (330 pages) (ISBN: 9780982726013) ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.