Stephan Liozu (Case Western/Ardex Americas) and
myself are Editors of a book on Innovation in Pricing published by Routledge in 3Q 2012. Confirmed authors are from academia as well as leading international companies. We are calling for proposals for chapters on any of the following topics:
Organizing the pricing function
New approaches in pricing strategy
New approaches in pricing tactics
Psychological aspects of pricing
We are open to a wide number of research methods and welcome also theoretical contributions (e.g. literature reviews). Format 20-25 pages with the usual request for original, unpublished contributions. We especially welcome further contributions related to
Psychological elements of pricing with a preference for empirical
papers. Please address any further questions to Stephan Liozu (
[log in to unmask]) and/or myself.
Submission deadline (draft papers): 31 December 2011
Submission
deadline final papers: 31 March 2012
Andreas
Hinterhuber
Partner, Hinterhuber & Partners
Strategy Pricing Leadership
Innsbruck, Austria
Phone: +43 664 402 7 402