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Call for Papers/Book Chapters Palgrave Macmillan Evolution of Innovation Management - New ways for innovations in an international context edited by Prof. Dr. Alexander Brem University of Erlangen-Nuremberg School of Business and Economics Lange Gasse 20 90403 Nuremberg GERMANY [log in to unmask] and Prof. Dr. Éric Viardot EADA - Escuela de Alta Dirección y Administración c/ Aragó, 204 08011 Barcelona SPAIN [log in to unmask] BACKGROUND Innovation provides a strong competitive advantage and is one of the best ways to speed up the rate of change and adaptation to the global environment. According to a recent survey by McKinsey, 84 percent of executives say innovation is extremely or very important to their companies’ growth strategy. Concurrently, the innovation topic is also regaining more and more visibility and interest among the academic communities worldwide. Though, some of the challenges of innovating are remarkably consistent, the recent period has seen the emergence of new ways for stimulating and managing the innovation process, especially in an international perspective. Even if these processes are taking place in very different industries, there are many parallels in successfully managing them. The purpose of this book is to inventory those new routes, to explore them in depth and to assess their value both for markets and companies. More specifically, the book would be organized around three themes: • How to stimulate and nurture innovations • How to commercialize innovations • How to lead and manage the innovation process With this edited book, hence, we want to give an overview of current trends in an international context. All submitted chapter proposals will be double-blind reviewed to ensure the highest quality. BOOK CHAPTER SYNOPSES WITH SUGGESTED TOPICS: New ways of stimulating innovations - Frugal innovation coming from emergent countries who are redesigning products to reduce costs not just by 10%, but by up to 90% and are sparse in the use of raw materials and their impact on the environment - Symbiotic innovations (Customer driven and Open innovations) - Ambidextrous innovations coming from companies which are able to focus and manage both engineering and marketing teams equally - Embedded organic innovations which require firms to integrate substantially into their surrounding communities in order to assure the assimilation of their exploitable knowledge. The embedding process can be implicit, explicit, organic or mechanic, explorative or exploitative depending on the nature and timing of the innovation process - Integration of and in international networks - Citizensourcing and Crowd Sourcing as new forms of end-user integration in times of mass customization - Cross-industry innovation to foster lateral thinking and creativity - Global R&D Management in a globally connected environment New approaches to the commercialization of innovations - The valorization of IP (as illustrated in the current legal conflicts between the major players in the telecommunication and computer industries) - Original pricing models for value based innovations - The role of social networks in the distribution of innovation - Original communication about and for innovations - Culture specific innovation management, especially in an international context - Company internal marketing to convince employees and stakeholders of new innovative products and services New modes for leading and managing the innovation process - Integrated innovation (Managing technology and organization changes simultaneously) - Developing innovations with knowledge management methods - Incorporating design and creativity in the innovation process and their role for fostering the innovation process - Developing roadmaps for linking the exploitation of current technologies and process with the generation of innovations - Professional Information Technology support for innovation processes - Motivation and integration of internal and external stakeholders Perspectives and challenges for innovation managers - Job specifications and requirements in an international context - Identification and motivation of internal and external promoters, i.e. key people pushing the innovation processes - Innovation Metrics and Key Performance Indicators (development and management) - Internal organization and networking, especially new forms of centralized and decentralized forms, modes of collaboration and teamwork - Education and training for globalized thinking - Advanced training and education for life-long learning TIMELINE In advance, all potential authors must commit on our publication schedule to make sure that contributors will follow the same format. A sample chapter and author guideline will be provided upon request. Full paper submissions due: January 31st, 2012 Results of double-blind reviews available: March 31st, 2012 Revised paper submission deadline: June 1st, 2012 Book publication: December 2012 If you are interested to submit a paper, please contact either Alexander Brem ([log in to unmask]) or Éric Viardot ([log in to unmask]) The CfP as well as the Author Guidelines are available online: http://www.ideeinnovation.de/forschung/download-palgrave/ ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.