Call for Papers/Book Chapters Palgrave Macmillan

Evolution of Innovation Management -
New ways for innovations in an international context

edited by

Prof. Dr. Alexander Brem
University of Erlangen-Nuremberg
School of Business and Economics
Lange Gasse 20
90403 Nuremberg
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Prof. Dr. Éric Viardot
EADA - Escuela de Alta Dirección y
c/ Aragó, 204
08011 Barcelona
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Innovation provides a strong competitive advantage and is one of the
best ways to speed up the rate of change and adaptation to the global
environment. According to a recent survey by McKinsey, 84 percent of
executives say innovation is extremely or very important to their
companies’ growth strategy. Concurrently, the innovation topic is also
regaining more and more visibility and interest among the academic
communities worldwide.

Though, some of the challenges of innovating are remarkably
consistent, the recent period has seen the emergence of new ways for
stimulating and managing the innovation process, especially in an
international perspective. Even if these processes are taking place in
very different industries, there are many parallels in successfully
managing them.

The purpose of this book is to inventory those new routes, to explore
them in depth and to assess their value both for markets and
companies. More specifically, the book would be organized around three
• How to stimulate and nurture innovations
• How to commercialize innovations
• How to lead and manage the innovation process

With this edited book, hence, we want to give an overview of current
trends in an international context. All submitted chapter proposals
will be double-blind reviewed to ensure the highest quality.


New ways of stimulating innovations
- Frugal innovation coming from emergent countries who are redesigning
products to reduce costs not just by 10%, but by up to 90% and are
sparse in the use of raw materials and their impact on the environment
- Symbiotic innovations (Customer driven and Open innovations)
- Ambidextrous innovations coming from companies which are able to
focus and manage both engineering and marketing teams equally
- Embedded organic innovations which require firms to integrate
substantially into their surrounding communities in order to assure
the assimilation of their exploitable knowledge. The embedding process
can be implicit, explicit, organic or mechanic, explorative or
exploitative depending on the nature and timing of the innovation
- Integration of and in international networks
- Citizensourcing and Crowd Sourcing as new forms of end-user
integration in times of mass customization
- Cross-industry innovation to foster lateral thinking and creativity
- Global R&D Management in a globally connected environment

New approaches to the commercialization of innovations
- The valorization of IP  (as illustrated in the current legal
conflicts  between the major players in the telecommunication and
computer industries)
- Original pricing models for value based innovations
- The role of social networks in the distribution of innovation
- Original communication about and for innovations
- Culture specific innovation management, especially in an international context
- Company internal marketing to convince employees and stakeholders of
new innovative products and services

New modes for leading and managing the innovation process
- Integrated innovation (Managing technology and organization changes
- Developing innovations with knowledge management methods
- Incorporating design and creativity in the innovation process and
their role for fostering the innovation process
- Developing roadmaps for linking the exploitation of current
technologies and process with the generation of innovations
- Professional Information Technology support for innovation processes
- Motivation and integration of internal and external stakeholders

Perspectives and challenges for innovation managers
- Job specifications and requirements in an international context
- Identification and motivation of internal and external promoters,
i.e. key people pushing the innovation processes
- Innovation Metrics and Key Performance Indicators (development and management)
- Internal organization and networking, especially new forms of
centralized and decentralized forms, modes of collaboration and
- Education and training for globalized thinking
- Advanced training and education for life-long learning


In advance, all potential authors must commit on our publication
schedule to make sure that contributors will follow the same format.

A sample chapter and author guideline will be provided upon request.

Full paper submissions due:
January 31st, 2012

Results of double-blind reviews available:
March 31st, 2012

Revised paper submission deadline:
June 1st, 2012

Book publication:
December 2012

If you are interested to submit a paper, please contact either
Alexander Brem ([log in to unmask]) or Éric Viardot ([log in to unmask])

The CfP as well as the Author Guidelines are available online:

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