Call
for Papers: Special Issue
Internationalization
during Times of Changing Markets
Internationalization
is a process of firm expansion into new markets. Although a great deal of work
has been engaged to enhance our understanding of firm internationalization, the
importance of marketing and marketing related topics are often overlooked, thus
leaving international marketing scholars and practitioners with an incomplete
understanding of the marketing side of this important issue. As such, the
purpose of this special issue is to focus our attention on the importance of
marketing and marketing related topics associated with internationalization and
its process. It is hoped through this special issue, greater theoretical and
methodological understanding can be gained pertaining to the marketing aspects
of internationalization.
Manuscripts
may be conceptual or empirical. All manuscripts should work to make a
substantive contribution to the international marketing literature as well as
the practice of international marketing.
Topics could include, but are not limited to:
·
New theoretical foundations for
understanding internationalization
·
A marketing perspective for the
measurement of internationalization
·
Internationalization as a means to
address the base-of-the pyramid
·
Internationalization’s
relationship with sustainability
·
Corporate social responsibility
during internationalization
·
Global market segmentation and
internationalization
·
Forward and backward
internationalization: Entering and leaving markets
·
Internationalization and market
opportunity analysis
·
Managing marketing knowledge during
internationalization
·
Managing cross-market knowledge
flows during internationalization
·
Contingent market factors
influencing internationalization effectiveness
·
Internationalization efforts of
emerging market firms
·
The role of culture during internationalization
·
Market orientation’s role in
internationalization efforts
·
The role of marketing managers in
firm internationalization
·
The marketing side of the born
global vs. internationalization discussion
·
Social media and
internationalization
·
Behavioral decision theory and
market opportunity assessment for internationalization
·
Organizational theory and
internationalization efforts
·
Institutional theory’s role in
explaining internationalization
·
Cross-disciplinary interfaces with
marketing during internationalization
·
Branding challenges during
internationalization
·
The relationship of product
diffusion and internationalization
·
Internationalization and new product
development: Extending existing products or creating new products
Deadline
for Submission: February 10, 2012.
Guidelines
for the
Manuscripts
should be submitted at: http://mc.manuscriptcentral.com/ama_jim.
All manuscripts will be entered into the review process beginning
February 11, 2012.
Questions pertaining to the Special Issue should be direct
to:
Dr. David A. Griffith
The John W. Byington Endowed Chair in
Global Marketing
Editor,
Director, Ph.D. Program in Marketing
Professor of Marketing
Department of Marketing
The
N370 North Business
Complex
Phone: 517.432.6429
Fax: 517.432.1112