EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT (EJIM) PROUDLY PRESENTS ITS SECOND ANNUAL Scholar-Practitioner Forum

 

 

TITLE:  Emerging Markets: Economic Imperatives & Societal Needs

 

PRIMARY SPONSOR: INTERNATIONAL MANAGEMENT

 

ABSTRACT: When Goldman Sachs published its Economic Report No. 99 titled “Dreaming with BRICs: The Path to 2050” in 2003, emerging markets stepped into the limelight. To many, the report’s positive outlook for Brazil, Russia, India and China has veiled the fact that emerging economies are more than just markets with significant growth opportunities. In fact, entering emerging markets is a multi-faceted and challenging endeavor. Usually, the political, economic, societal and legal environments in emerging markets require a complete adaptation of existing business models, and often the interests of emerging markets for development are detrimental to the business interests of entering companies. The Forum addresses the question of how conflicting interests can be bridged successfully and sustainably. The Forum therefore has two main objectives. The first is to promote the study of emerging markets and how companies from developed, industrialized nations conduct business in emerging markets. The presenters will explore the idiosyncrasies of emerging markets and of doing business in emerging markets, and they will discuss pathways towards mutual success. The second objective is to provide a platform for thought leaders from academia and industry to discuss such research issues and interact with members of the Academy of Management.  The invited speakers are all prominent academic researchers and/or practitioners who have great insights to share about the topic of emerging markets.

 

TIME AND PLACE:

 

The Forum will take place at the San Antonio Convention Center, Room 210 B on Friday, August 12th from 10.15 am – 12.15 pm.

 

PARTICIPANTS and FORMAT:

 

1.      Vlad Vaiman, Professor, Reykjavik University, Iceland: "Welcome".

2.       Gerhard Apfelthaler, Professor, California Lutheran University, USA: "Introduction".

3.       Keith Brouthers, Professor, North Carolina State University, USA:  "Emerging market research: Can we learn anything from transitional economies?"

4.       Hemant Merchant, Associate Professor of International Strategy, Florida Atlantic University: "Understanding and Teaching Emerging Markets".

5.       Stefano Pelle, Vice President of the Perfetti VanMelleGroup and COO of the Business Unit Russia and South Asia, as well as Chairman of Perfetti Van Melle India. Professor, European School of Economics, Rome: "Market Leadership in Emerging Markets: The Perfetti Van Melle India Case".

6.       Ed Maliski, Founder and Chief Operations Officer, CURE Pharmaceutical: "Health, Wealth and Dignity – Globally and Sustainably".

7.      Gerhard Apfelthaler, Professor, California Lutheran University, USA: "Lessons and Conclusion".

 

WE LOOK FORWARD TO SEEING YOU THERE!