We would appreciate if you might inform the AIB community about the following publication:
Harald Dolles and Sten Söderman: Sport as a Business. International, Professional and
Commercial Aspects. Palgrave Macmillan 2011.
Sport today has developed into a major industry in the global marked place. Sport
businesses build global brands and, increasingly, develop modes of international operation.
The proliferation of information technology has made it possible for the sports industry to
serve the needs of fans all over the world. They can consume an event real-time or recorded
from virtually anywhere. Within this, the international opportunities for the promotion of sport,
and the benefits for sport and its partners, are significant. This book seeks to provide a
deeper understanding of sport's unique global development, its challenges in governance
and its logic of value co-creation, as well as the advancement of the sports industry and the
management of sports facilities towards internationalisation, professionalization and
commercialisation. The book covers examples from Europe, Asia, North America, Australia
and New Zealand.
Visiting Professor in International Business
The University of Gothenburg, School of Business, Economics and Law
Chair Special Interest Group on Sport as Business
European Academy of Management
European Editor Sport, Business & Management: An international Journal
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