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“This path-breaking book analyses the emergence of a significant phenomenon in global business  the rise of Brazilian multinationals. It compares their development with that from other countries, both emerging and developed. On the basis of their carefully assembled material, the authors identify how firm competences and management styles are key factors in successful internationalization. Their book is essential reading for the subject of international business strategy” (John Child, Emeritus Chair of Commerce, University of Birmingham).


“This brilliant book provides one of the best analyses of Brazil`s emerging multinationals. The Fleurys give the reader an outstanding historical and comparative view of how Brazil spawned global champions in so many industries. The book puts to bed the notion that emerging-market firms have no firm-specific advantages, by providing examples of Brazilian firms with world-class capabilities. The book is an invaluable addition to the burgeoning literature on emerging-market multinationals” (Ravi Ramamurti, CBA Distinguished Professor of International Business and Strategy and Director of the Centre for Emerging Markets, Northeastern University)


“This book is more than just a book on Brazilian multinationals. It is a well-researched and highly readable explanation of why Brazilian firms have followed a path of foreign expansion that differs from the path followed by multinationals in other countries. Fleury and Fleury provide a unique, insightful and fascinating account of the emergence of Brazilian firms in the world stage. The book should be of great value not only for readers interested in Brazil and its multinationals, but also for those interested in better understanding globalization and its impact on firms”. (Alvaro Cuervo-Cazurra, Associate Professor, Sunoco International Business Department, Moore School of Business, University of South Carolina).



Brazilian multinationals: competences for internationalization


PART I: Developing the analytical framework and contextualizing the phenomenon

1: Globalization and internationalization: the perspective of emerging countries

2: The analytical framework: the multinational as a network of competences

3: The first wave: early-movers and the earliest internationalization theories

4: The second wave: Japan and Third World Countries move abroad

5: On the threshold of the third wave: Productive Globalization and new multinationals

PART II: Multinationals from Brazil and other Emerging Countries

6: The environment where Brazilian firms grew

7  The rise of Brazilian MNEs

8  The most outstanding Brazilian Multinationals

9: Multilatinas

10: RICS' multinationals

11: The future of Emerging Countries multinationals




Also available as e-book at amazon.com

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