The Table of Content of the latest issue of:

International Journal of E-Entrepreneurship and Innovation (IJEEI)

Official Publication of the Information Resources Management Association

Volume 2, Issue 2, April-June 2011

Published: Quarterly in Print and Electronically

ISSN: 1947-8585 EISSN: 1947-8593

Published by IGI Publishing, Hershey-New York, USA


Editor-in-Chief: Suphan Nasir, Istanbul University, Turkey




Suphan Nasir, Istanbul University, Turkey


To read the preface, click on the link below, and then click "View PDF" under "Preface."




Call U Back: An Agent-Based Infrastructure for Mobile Commerce


Xining Li, University of Guelph, Canada

Jiazao Lin, Lanzhou University, China


Mobile commerce (M-commerce) is an attractive research area due to its relative novelty, rapid growth, and great potential in business applications. Over the last decade, various M-commerce applications have been geared to target mobile users and achieved great success. However, most M-commerce applications are developed by different retailers for special purposes and thus lack fully automated business processes to integrate various existing services. This paper presents a novel infrastructure, Call U Back (CUB), for M-commerce applications. The proposed scheme integrates concepts of agent and context-aware workflow to implement automated trading tasks and compose services dynamically. The context awareness is based on ontology and logic models which derive from a set of descriptive contextual attributes for knowledge sharing and logical inference. Based upon the context-aware workflow analysis, the system will generate automated intelligent agents to conduct commerce transactions on behalf of mobile users. The middleware layer of the CUB server has been implemented. An experimental prototype of the system is under development and testing.


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Reality Mining, Location Based Services, and E-Business Opportunities: The Case of City Analytics


José Antonio Ariza Montes, University of Córdoba, Spain

Alfonso Carlos Morales Gutiérrez, University of Córdoba, Spain

Emilio Morales Fernández, University of Córdoba, Spain

Alfredo Romeo, City 2020 Ltd., Spain


The use of internet along with other technologies that enable wireless connectivity and the expansion and dissemination of the real-time positioning (GPS) in all countries and levels of the population is a great opportunity for entrepreneurship in the field of information technology. This paper shows how the effective channeling of the available information would place decision making at different levels and, regarding different concerns of today’s society, connect the online world of the Internet with the physical world. This paper has three parts. The first part shows characteristics of some applications that emerge from individual needs –geosocial networking- and those that arise to improve the functioning of society and of the public interest– like collaborative mapping and augmented reality. In the second part an example of e-enterprise–City 2020 Ltd–is described as well as its use of these sources of opportunities. Finally, the third part analyzes the main socio-ethical problems and some opportunities of location based services.


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Mobile Banking Innovations and Entrepreneurial Adoption Decisions


Vanessa Ratten, Deakin University, Australia


This paper examines an individual’s entrepreneurial adoption decisions to use mobile banking for both business and social reasons. A conceptual model based on social cognitive theory is developed to explain an individual’s propensity to adopt mobile banking. The theoretical framework examines how advertising, experience, perceived risk, learning inclination, and entrepreneurial proclivity influence a person’s intention to use mobile banking. This paper stresses the role of financial risk in determining a person’s intention to use mobile banking and whether their entrepreneurial nature is influenced by their experience and advertising they are subjected to about the advantages or disadvantages of mobile banking. This paper ties together research on technological innovation with entrepreneurship and learning studies. The author stresses the importance for financial institutions to market the innovativeness of mobile banking whilst addressing security concerns. The impact of a person’s social environment through personal contacts and acquaintances underpins social cognitive theory and helps to understand the motives for a person adopting mobile banking. The paper integrates mobile banking literature with current thinking on the importance of entrepreneurship and learning influences to how a person adopts a technological innovation.


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ICTs in the Micro-Enterprise: An Examination of Usage, Benefits and Firm Growth in Hawaii’s Agricultural Sector


Kelly Burke, University of Hawaii at Hilo, USA


Though there is an extensive body of research regarding information and communication technology (ICT) use in small and medium sized enterprises (SMEs), relatively few studies have examined ICT use specifically in the subset of SMEs known as micro-enterprises. This study compares ICT use among micro-enterprises (MEs) in the agricultural sector. Factors expected to influence IC adoption include firm size, CEO education, and the type of crop produced. Results indicate extensive use of computers and the Internet, especially for functions like email, online purchasing, and online business-related research, while website ownership is less widespread. Larger MEs are more likely than smaller ones to use a computer. Among those MEs owning computers, larger ones are more likely than smaller ones to have a website and to conduct financial activities online. However, most other ICTs (email, online purchasing, etc.) are used similarly by both smaller and larger MEs. Thus, for most internet ICTs micro-enterprise growth does not result in differing adoption rates. The study also investigates micro-enterprise use of emerging social technologies like instant messaging, chat, blogging, etc. Micro-entrepreneurs’ perceptions of ICT benefits and implications for development are also discussed.


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For full copies of the above articles, check for this issue of the International Journal of E-Entrepreneurship and Innovation (IJEEI) in your institution's library. This journal is also included in the IGI Global aggregated "InfoSci-Journals" database: *****************************************************




Mission of IJEEI:


The mission of the International Journal of E-Entrepreneurship and Innovation (IJEEI) is to provide an international forum for researchers and practitioners to advance the knowledge and practice of all facets of electronic entrepreneurship and innovation. Emerging e-entrepreneurship and innovation theories, technologies, applications, and challenges are emphasized to stimulate and disseminate cutting-edge information into research and business communities in a timely fashion. This journal develops a comprehensive framework of e-entrepreneurship and innovation by taking a multidisciplinary approach to understanding e-entrepreneurship and innovation and its implications on entrepreneurship, businesses, and economies.


Coverage of IJEEI:


IJEEI is an international journal and publishes original researches on various aspects of e- entrepreneurship and innovation. Among topics to be included (but not limited to) are the following:


·         Barriers and challenges of e-entrepreneurship and innovation

·         Case studies on e-entrepreneurship and innovation

·         Critical success factors for e-entrepreneurship and innovation

·         Development of e-entrepreneurship and innovation

·         E-entrepreneurship education and training

·         Economic and social impacts of e-entrepreneurship and innovation

·         E-entrepreneurship and business plan

·         E-entrepreneurship and employment

·         E-entrepreneurship and e-society

·         E-entrepreneurship and innovation in developing and developed countries

·         E-entrepreneurship and innovation in small, medium, and large-sized organizations

·         Ethical and legal issues in e-entrepreneurship and innovation

·         Interaction between e-entrepreneurship and e-innovation

·         Models for e-entrepreneurship and innovation

·         New horizons in e-banking and e-government through e-entrepreneurship and innovation

·         Role of internet and other ICTs in e-entrepreneurship and innovation

·         Role of religion and national culture in e-entrepreneurship and innovation

·         Strategies of e-entrepreneurship and innovation

·         Theories of e-entrepreneurship and innovation

·         Trust in e-entrepreneurship and innovation

·         Women and youth e-entrepreneurship and innovation


Interested authors should consult the journal's manuscript submission guidelines


All inquiries and submissions should be sent to:

Editor-in-Chief: Suphan Nasir at [log in to unmask]

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