Dear all
 
Issue 28.3 of International Marketing Review has now published - part two of our double special issue on "International Market Selection and Segmentation", guest edited by Nicolas Papadopoulos and Oscar Martín Martín. 
 
You can find the new articles listed below, and the first part of the special issue here: http://www.emeraldinsight.com/journals.htm?issn=0265-1335&volume=28&issue=2
 
Kind regards
Martyn
 
Dr Martyn Lawrence
Senior Publisher - IMR
Journal: http://www.emeraldinsight.com/imr.htm
Collection: http://www.emeraldinsight.com/tk/marketing
 
 
TABLE OF CONTENTS
 
Article Title: A dynamic framework for understanding cross-national segmentation
Authors: Hugh M. Cannon, Attila Yaprak
Article Type: Conceptual paper
Keywords: Cross cultural studies, Globalization, International business, Market segmentation
Pages: 229-243
Link to Page: http://www.emeraldinsight.com/10.1108/02651331111132839
 
 
Article Title: Identity, demographics, and consumer behaviors: International market segmentation across product categories
Authors: Mark Cleveland, Nicolas Papadopoulos, Michel Laroche
Article Type: Research paper
Keywords: Consumer behaviour, Globalization, Market segmentation, National cultures, Product management
Pages: 244-266
Link to Page: http://www.emeraldinsight.com/10.1108/02651331111132848
 
 
Article Title: International market selection and segmentation: a two-stage model
Authors: Charlotte Gaston-Breton, Oscar Martín Martín
Article Type: Research paper
Keywords: Consumer behaviour, European Union, Market segmentation, Multinational companies, Public policy
Pages: 267-290
Link to Page: http://www.emeraldinsight.com/10.1108/02651331111132857
 
 
Article Title: Location choice and the internationalization sequence: Insights from Indian pharmaceutical companies
Authors: Poh-Lin Yeoh
Article Type: Case study
Keywords: India, International business, Multinational companies, Pharmaceuticals industry
Pages: 291-312
Link to Page: http://www.emeraldinsight.com/10.1108/02651331111132866
 
 
 
 
 
 

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