Dear all

 

Issue 28.3 of International Marketing Review has now published - part two of our double special issue on "International Market Selection and Segmentation", guest edited by Nicolas Papadopoulos and Oscar Martín Martín. 

 

You can find the new articles listed below, and the first part of the special issue here: http://www.emeraldinsight.com/journals.htm?issn=0265-1335&volume=28&issue=2

 

Kind regards

Martyn

Dr Martyn Lawrence

Senior Publisher - IMR

Journal: http://www.emeraldinsight.com/imr.htm

Collection: http://www.emeraldinsight.com/tk/marketing

 

TABLE OF CONTENTS

 

Article Title: A dynamic framework for understanding cross-national segmentation

Authors: Hugh M. Cannon, Attila Yaprak

Article Type: Conceptual paper

Keywords: Cross cultural studies, Globalization, International business, Market segmentation

Pages: 229-243

Link to Page: http://www.emeraldinsight.com/10.1108/02651331111132839

 

 

Article Title: Identity, demographics, and consumer behaviors: International market segmentation across product categories

Authors: Mark Cleveland, Nicolas Papadopoulos, Michel Laroche

Article Type: Research paper

Keywords: Consumer behaviour, Globalization, Market segmentation, National cultures, Product management

Pages: 244-266

Link to Page: http://www.emeraldinsight.com/10.1108/02651331111132848

 

 

Article Title: International market selection and segmentation: a two-stage model

Authors: Charlotte Gaston-Breton, Oscar Martín Martín

Article Type: Research paper

Keywords: Consumer behaviour, European Union, Market segmentation, Multinational companies, Public policy

Pages: 267-290

Link to Page: http://www.emeraldinsight.com/10.1108/02651331111132857

 

 

Article Title: Location choice and the internationalization sequence: Insights from Indian pharmaceutical companies

Authors: Poh-Lin Yeoh

Article Type: Case study

Keywords: India, International business, Multinational companies, Pharmaceuticals industry

Pages: 291-312

Link to Page: http://www.emeraldinsight.com/10.1108/02651331111132866