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Dear all Issue 28.3 of International Marketing Review has now published - part two of our double special issue on "International Market Selection and Segmentation", guest edited by Nicolas Papadopoulos and Oscar Martín Martín. You can find the new articles listed below, and the first part of the special issue here: http://www.emeraldinsight.com/journals.htm?issn=0265-1335&volume=28&issue=2 Kind regards Martyn Dr Martyn Lawrence Senior Publisher - IMR Journal: http://www.emeraldinsight.com/imr.htm Collection: http://www.emeraldinsight.com/tk/marketing TABLE OF CONTENTS Article Title: A dynamic framework for understanding cross-national segmentation Authors: Hugh M. Cannon, Attila Yaprak Article Type: Conceptual paper Keywords: Cross cultural studies, Globalization, International business, Market segmentation Pages: 229-243 Link to Page: http://www.emeraldinsight.com/10.1108/02651331111132839 Article Title: Identity, demographics, and consumer behaviors: International market segmentation across product categories Authors: Mark Cleveland, Nicolas Papadopoulos, Michel Laroche Article Type: Research paper Keywords: Consumer behaviour, Globalization, Market segmentation, National cultures, Product management Pages: 244-266 Link to Page: http://www.emeraldinsight.com/10.1108/02651331111132848 Article Title: International market selection and segmentation: a two-stage model Authors: Charlotte Gaston-Breton, Oscar Martín Martín Article Type: Research paper Keywords: Consumer behaviour, European Union, Market segmentation, Multinational companies, Public policy Pages: 267-290 Link to Page: http://www.emeraldinsight.com/10.1108/02651331111132857 Article Title: Location choice and the internationalization sequence: Insights from Indian pharmaceutical companies Authors: Poh-Lin Yeoh Article Type: Case study Keywords: India, International business, Multinational companies, Pharmaceuticals industry Pages: 291-312 Link to Page: http://www.emeraldinsight.com/10.1108/02651331111132866 Emerald Group Publishing Limited, Registered Office: Howard House, Wagon Lane, Bingley, BD16 1WA United Kingdom. Registered in England No. 3080506, VAT No. GB 665 3593 06 ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.