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"This path-breaking book analyses the emergence of a significant phenomenon
in global business  the rise of Brazilian multinationals. It compares their
development with that from other countries, both emerging and developed. On
the basis of their carefully assembled material, the authors identify how
firm competences and management styles are key factors in successful
internationalization. Their book is essential reading for the subject of
international business strategy" (John Child, Emeritus Chair of Commerce,
University of Birmingham).


"This brilliant book provides one of the best analyses of Brazil`s emerging
multinationals. The Fleurys give the reader an outstanding historical and
comparative view of how Brazil spawned global champions in so many
industries. The book puts to bed the notion that emerging-market firms have
no firm-specific advantages, by providing examples of Brazilian firms with
world-class capabilities. The book is an invaluable addition to the
burgeoning literature on emerging-market multinationals" (Ravi Ramamurti,
CBA Distinguished Professor of International Business and Strategy and
Director of the Centre for Emerging Markets, Northeastern University)


"This book is more than just a book on Brazilian multinationals. It is a
well-researched and highly readable explanation of why Brazilian firms have
followed a path of foreign expansion that differs from the path followed by
multinationals in other countries. Fleury and Fleury provide a unique,
insightful and fascinating account of the emergence of Brazilian firms in
the world stage. The book should be of great value not only for readers
interested in Brazil and its multinationals, but also for those interested
in better understanding globalization and its impact on firms". (Alvaro
Cuervo-Cazurra, Associate Professor, Sunoco International Business
Department, Moore School of Business, University of South Carolina). 



Brazilian multinationals: competences for internationalization


PART I: Developing the analytical framework and contextualizing the

1: Globalization and internationalization: the perspective of emerging

2: The analytical framework: the multinational as a network of competences

3: The first wave: early-movers and the earliest internationalization

4: The second wave: Japan and Third World Countries move abroad

5: On the threshold of the third wave: Productive Globalization and new

PART II: Multinationals from Brazil and other Emerging Countries 

6: The environment where Brazilian firms grew

7  The rise of Brazilian MNEs

8  The most outstanding Brazilian Multinationals

9: Multilatinas

10: RICS' multinationals

11: The future of Emerging Countries multinationals




Also available as e-book at

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