Call
for Papers: Special Issue
Internationalization
during Times of Changing Markets
Internationalization
is a process of firm expansion into new markets. Although a great deal of work
has been engaged to enhance our understanding of firm internationalization, the
importance of marketing and marketing related topics are often overlooked, thus
leaving international marketing scholars and practitioners with an incomplete
understanding of the marketing side of this important issue. As such, the
purpose of this special issue is to focus our attention on the importance of
marketing and marketing related topics associated with internationalization and
its process. It is hoped through this special issue, greater theoretical and
methodological understanding can be gained pertaining to the marketing aspects
of internationalization.
Manuscripts
may be conceptual or empirical. All manuscripts should work to make a
substantive contribution to the international marketing literature as well as
the practice of international marketing.
Topics could include, but are not limited to:
· New
theoretical foundations for understanding internationalization
· A marketing
perspective for the measurement of internationalization
· Internationalization
as a means to address the base-of-the pyramid
· Internationalization’s
relationship with sustainability
· Corporate
social responsibility during internationalization
· Global
market segmentation and internationalization
· Forward and
backward internationalization: Entering and leaving markets
· Internationalization
and market opportunity analysis
· Managing
marketing knowledge during internationalization
· Managing
cross-market knowledge flows during internationalization
· Contingent
market factors influencing internationalization effectiveness
· Internationalization
efforts of emerging market firms
· The role of
culture during internationalization
· Market
orientation’s role in internationalization efforts
· The role of
marketing managers in firm internationalization
· The
marketing side of the born global vs. internationalization discussion
· Social media
and internationalization
· Behavioral
decision theory and market opportunity assessment for internationalization
· Organizational
theory and internationalization efforts
· Institutional
theory’s role in explaining internationalization
· Cross-disciplinary
interfaces with marketing during internationalization
· Branding
challenges during internationalization
· The
relationship of product diffusion and internationalization
· Internationalization
and new product development: Extending existing products or creating new
products
Deadline
for Submission: February 10, 2012.
Guidelines
for the
Manuscripts
should be submitted at: http://mc.manuscriptcentral.com/ama_jim.
All manuscripts will be entered into the review process beginning
February 11, 2012.
Questions pertaining to the Special Issue should be direct
to:
Dr. David A. Griffith
Editor,
The John W. Byington Endowed Chair in
Global Marketing
Department of Marketing
The
N370 North Business Complex
East Lansing, MI 48824-1122, USA
Tel: 517.432.6429
email: [log in to unmask]