The book "Rethinking Business Models for Innovation: Lessons from Entrepreneurial Projects" is now available as a free, downloadable e-book from the following URL


The 150 page book is the result of a collective project by the Umanlab research laboratory (part of the University of Grenoble, France) and a team of researchers from other institutions.  It is published under the Creative Commons Attribution-ShareAlike licence and contains 10 chapters based on research carried out in companies in the Rhône-Alpes region of France.


(Ch 1) Designing Business Models from entry into incubation

(Ch 2) Exploring value-in-use to identify unimagined markets

(Ch 3) Choosing target segments in multiple emerging markets

(Ch 4) Building a profitable Business Model where clients don’t want to pay

(Ch 5) Positioning a start-up in a value network dominated by established international actors

(Ch 6) Business Model prototyping to improve value capture

(Ch 7) Creating more value through the integration of Business Models in e-marketing

(Ch 8) Start-up risk management using Business Model portfolios

(Ch 9) Ecosystem modelling to imagine the future of business within R&D partnerships

(Ch 10) Questioning the concept of value


Chris Kimble

Associate Professor of Management Information Systems and Strategy

Tél. +33 (0)4 91 82 79 87 – Fax. +33 (0)4 91 82 79 83

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Personal web site:


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