The book "Rethinking Business Models for Innovation: Lessons from Entrepreneurial Projects" is now available as a free, downloadable e-book from the following URL
http://www.rethinkingbusinessmodel.net/
The 150 page book is the result of a collective project by the Umanlab research laboratory (part of the University of Grenoble, France) and a team of researchers from other institutions. It is published under the Creative
Commons Attribution-ShareAlike licence and contains 10 chapters based on research carried out in companies in the Rhône-Alpes region of France.
(Ch 1) Designing Business Models from entry into incubation
(Ch 2) Exploring value-in-use to identify unimagined markets
(Ch 3) Choosing target segments in multiple emerging markets
(Ch 4) Building a profitable Business Model where clients don’t want to pay
(Ch 5) Positioning a start-up in a value network dominated by established international actors
(Ch 6) Business Model prototyping to improve value capture
(Ch 7) Creating more value through the integration of Business Models in e-marketing
(Ch 8) Start-up risk management using Business Model portfolios
(Ch 9) Ecosystem modelling to imagine the future of business within R&D partnerships
(Ch 10) Questioning the concept of value
Chris Kimble Associate Professor of Management Information Systems and Strategy Tél. +33 (0)4 91 82 79 87 – Fax. +33 (0)4 91 82 79 83
Personal web site:
www.chris-kimble.com |