Dear AIB Members,
It is my pleasure to introduce you to my latest contribution in Sports Marketing, a growing area in academia! (http://superieur.deboeck.com/auteurs/120667/andre-richelieu.html)
This book is in French; an English version is scheduled for late 2011 / early 2012.
Please, do not hesitate to contact me for further information,
Prof. Dr. André Richelieu
Sports Marketing & Strategic Brand Management Professor