Dear AIB Members,

It is my pleasure to introduce you to my latest contribution in Sports Marketing, a growing area in academia! (http://superieur.deboeck.com/auteurs/120667/andre-richelieu.html)

This book is in French; an English version is scheduled for late 2011 / early 2012. 

Please, do not hesitate to contact me for further information,

Kind regards,

Prof. Dr. André Richelieu

Sports Marketing & Strategic Brand Management Professor

Laval University

Québec, Canada