Dear AIB Members,


It is my pleasure to introduce you to my latest contribution in Sports Marketing, a growing area in academia! (


This book is in French; an English version is scheduled for late 2011 / early 2012. 


Please, do not hesitate to contact me for further information,


Kind regards,


Prof. Dr. André Richelieu

Sports Marketing & Strategic Brand Management Professor

Laval University

Québec, Canada

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