Dear All,
I stumbled upon this article by chance and thought it might make an interesting case study for Business Studies, Management and/ or Marketing - if given an academic thrust.
Nnamdi O. Madichie, PhD, FHEA
Associate Professor of Marketing
College of Business Administration
University of Sharjah
PO Box 27272 Sharjah, UAE
Direct Line: +971-6-505-0590
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