Journal
of International Marketing Special Issue
Global
Marketing Managers: Addressing Challenges Posed by the Changing Global Economy
Global
marketing managers are at the heart of effective strategy execution.
Unfortunately, limited research exists to understand the skills, knowledge and
strategies that make managers effective, most notably as they face new
challenges brought forth by the changing global economy.
The
global economic crisis has highlighted the importance of managerial skills in
re-balancing the global economy. For example, how does one pursue increased
output in consumption-driven economies coupled with the pursuit of consumption
stimulation in export-oriented economies. These changes require new skills,
knowledge and roles of global marketing managers.
Similarly,
the changes in the global economy may create a need to rethink managerial
approaches to issues such as risk, profit, competition, and ownership For
instance, (1) whereas managers were traditionally willing to trade-off risk for
return, in today’s global economy managers may work to avoid risk
regardless of return, (2) how have global marketing managers re-adjusted strategies
as profits are exposed to selective taxation? (3) how have global marketing
managers adjusted newly evolving competitive conditions? and (4) how do global
marketing managers adapt strategies to compete against new, government directed
competitors?
Manuscripts
may be conceptual or empirical. All manuscripts should have direct practitioner
relevance.
Topics
could include, but are not limited to:
Deadline
for Submission: February 11, 2011.
Guidelines
for the Journal of International Marketing can be found at: http://www.marketingpower.com/jim.
Manuscripts
should be submitted at: http://mc.manuscriptcentral.com/ama_jim.
All
manuscripts will be entered into the review process beginning February 11,
2011.
Dr. David A. Griffith
The John W. Byington Endowed Chair in Global Marketing
Editor, Journal of International Marketing
Director, Ph.D. Program in Marketing
Department of Marketing
The Eli Broad Graduate School of Management
Michigan State University
N370 North Business Complex
East Lansing, MI 48824-1122
Phone: 517.432.6429
Fax: 517.432.1112
e-mail: [log in to unmask]