Journal of International Marketing Special Issue

Global Marketing Managers: Addressing Challenges Posed by the Changing Global Economy

Global marketing managers are at the heart of effective strategy execution. Unfortunately, limited research exists to understand the skills, knowledge and strategies that make managers effective, most notably as they face new challenges brought forth by the changing global economy.

The global economic crisis has highlighted the importance of managerial skills in re-balancing the global economy. For example, how does one pursue increased output in consumption-driven economies coupled with the pursuit of consumption stimulation in export-oriented economies. These changes require new skills, knowledge and roles of global marketing managers.

Similarly, the changes in the global economy may create a need to rethink managerial approaches to issues such as risk, profit, competition, and ownership For instance, (1) whereas managers were traditionally willing to trade-off risk for return, in today’s global economy managers may work to avoid risk regardless of return, (2) how have global marketing managers re-adjusted strategies as profits are exposed to selective taxation? (3) how have global marketing managers adjusted newly evolving competitive conditions? and (4) how do global marketing managers adapt strategies to compete against new, government directed competitors?

Manuscripts may be conceptual or empirical. All manuscripts should have direct practitioner relevance.

Topics could include, but are not limited to:

Deadline for Submission: February 11, 2011.

Guidelines for the Journal of International Marketing can be found at:

Manuscripts should be submitted at:

All manuscripts will be entered into the review process beginning February 11, 2011.

Dr. David A. Griffith
The John W. Byington Endowed Chair in Global Marketing
Editor, Journal of International Marketing
Director, Ph.D. Program in Marketing
Department of Marketing
The Eli Broad Graduate School of Management
Michigan State University
N370 North Business Complex
East Lansing, MI 48824-1122
Phone: 517.432.6429

Fax: 517.432.1112
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