*Dear colleagues,

Please find attached the Call for Papers of the 5th International Conference
of Operations and Supply Chain Management.

Thank you for your attention.

Organizing Committee of the ICOSCM 2011*



*The 5th International Conference of Operations and Supply Chain Management*

*Service Dominated Supply Chain Management*

Beijing, China

July 17 to 22, 2011

*Conference Website**:* **

*Jointly organized by*

Ÿ             Centre for Supply Chain Management and Logistics, Li & Fung
Institute of Supply Chain Management and Logistics, The Chinese University
of Hong Kong (CUHK), Hong Kong

Ÿ             School of Business, Renmin University of China (RUC), Beijing,

Ÿ             Business School, University of International Business and
Economics (UIBE), Beijing, China



*I.             * *Background and Objectives*

       With the increasingly competition of the market and high quality
demand of the customers, more and more suppliers move from manufacturing
goods to providing services or integrating products and services into
solutions. Such transfer is likely to contribute to competition advantage
for the suppliers, for example, IBM takes business leadership model based on
dynamic capabilities as a new strategy and offering more integration and
value services, the change of the operation mode from product to service
helps IBM to acquire the advantage in the competitive market (Harreld *et
al.*  2007). And the high qualified and individual demands of the customers
indicate that the suppliers need to offer more and better services than
before (Reinartz & Ulaga, 2008). Therefore, Service dominant supply chain is
an integrated service-based supply chain different from either manufacturing
sector or service sector. In service dominant supply chain, customer value
and retention, product sales, and service contract revenue as well as higher
margins can be achieved (Edvardsson, 2008), and the partnership between the
service provider and customer is not a simple buyer-seller relationship, but
a process of value co-creation with interaction and coordination with each
other (Cova, 2008).

       Despite many successes, there are also many challenges and problems
in service dominant supply chain management. The mission of the conference
is to provide a platform for academic researchers, industry practitioners
and government officials to share information and exchange ideas as to how
to enhance strategic competitiveness of firms and efficiency of supply chain
through value added services in supply chain collaborating process. More
specifically, the objectives of the conference are to:

n         Invite academic researchers to share their research findings on
how to gain competitive advantages through integration in service dominant
supply chain management;

n         Invite government officials to describe the government initiatives
to promote resource integration through collaborations among supply chain
members and industries, and share the current achievements, problems and

n         Invite industrial practitioners to present their successful
experiences and failures in service dominant supply chain management;

n         Get first-hand knowledge and insights on the current status of
supply chain learning/collaborations and innovation among Chinese
enterprises through visiting representative enterprises.

n         Provide a forum for academic researchers, industry practitioners
and government officials to exchange ideas and discuss critical issues to be

n         Identify important research topics that will make significant
contributions to the advancement of theories in operations and supply chain
management and have a significant impact on industry practices;

n         Establish a network of researchers who are interested in service
dominant supply chain management in China-based research and foster research
service dominant supply chain management between researchers in China and
researchers from other countries;

n         Share research findings, successful experiences and methodologies
for conducting research in China.



*II.          * *Topical Areas*

Papers, abstracts or special session proposals are invited in all areas of
operations / supply chain management and decision sciences. Papers or
proposals in the following areas are especially encouraged:

n         Service manufacturing

n         Service innovation in manufacturing enterprises

n         Service operations management

n         Service dominant logic and its applications

n         Service supply chain management

n         Service innovation and Management

n         Supply chain learning and innovation

n         Relationship management and supply chain integration

n         Mass customization

n         Supply chain quality management and product recalls

n         Logistics outsourcing and collaborations between manufacturers and
third party logistics service providers

n         Service dominant logic and its applications

n         Sustainable supply chain management

n         Operations strategy and practices

n         Procurement management

n         Total quality management

n         Marketing and operations management interface

n         International operations management

*III.        * *Invited Keynote Speakers*

*Professor Kenneth K. Boyer*, Fisher College of Business

*Professor Vicki Smith Daniels*, Arizona State University

*Professor Barbara B. Flynn*, Indiana University

*Prof. Aleda V. Roth*, Clemson University

*Professor George A. Marcoulides*, University of California, Riverside

*Professor Vinod Singhal*, Georgia Institute of Technology

*Professor Asoo J. (Asoo) Vakharia*, University of Florida

*Professor Chris Voss*, London Business School

*Professor Xiande Zhao*, Chinese University of Hong Kong



*IV.        * *Tentative Schedule*


*Activities *


Sunday July 17



Monday July 18

Plenary and invited sessions

Tuesday July 19

Parallel Sessions

Wednesday July 20

Sightseeing tours or plants tours


Thursday July 21

Research Workshop

Research workshop

Friday July 22

Research workshop

*V.          * *Registration Fees (US Dollar)*

Registration fee includes a copy of the conference proceedings, conference
banquets, all meals and some social programs.

Registration fee for option A does not include one day Beijing cultural
exploration tour. Tentative schedule for the Beijing Tour will include
visits to several landmarks in Beijing, such as the Great Wall, Bird Nest,
Tiananmen Square and The Forbidden City.

*Registration Options*


*Student or Companion*

A: Conference



B*: Company Visits or City Tour



C*: Research workshop



D: A + B



E*: B + C



F: A + C



G: A + B + C



Note: Early bird conference registration can enjoy 30 USD discount (Regular)
or 15 USD discount (Student or Companion).

* Your paper can not be indexed by the ISTP if you opt out A.

*VI.        * *Paper Submission*

       Full papers in English containing original and unpublished results
are solicited. The format must comply with submission guidelines posted at
the conference website. Papers should be submitted to *[log in to unmask]*

Accepted and registered papers will be published in “Proceedings of the 5th
International Conference of Operations and Supply Chain Management” which
will be indexed by ISTP.

*VII.     * *Important Dates*

Papers submission deadline                                          April
15, 2011

Notification of acceptance                                       May 15,

Early bird conference registration deadline          May 31, 2011

Deadline for turning in Camera Ready paper              June 15, 2011

Conference Registration deadline                           June 15, 2011

For questions and inquiries, please contact conference secretary: Miss Nan
YAO, School of Business, RUC, Beijing,10083, P. R. China. Tel:
+86-10-8250-9143; Fax: +86-10-8250-9169; E-mail: *[log in to unmask]*

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