Ingham County MSU Extension
Presents:"Marketing Your Produce"
April 2 4 , 2008 , 9 a.m. to 3 p.m.
Location: Hilliard Bldg., 121 E. Maple Street, Mason Conference Room A
Demand for locally grown fruits and vegetables is greater than the number of growers in the area. Eat
local movements, concerns for food safety, distance food travels from farm to market, economic development
and food quality are all driving consumers to seek locally produced food. This program is designed
to help large, small and prospective growers to identify and take advantage of area marketing options.
Speaker: Susan Smalley, CARRS Director
Overview of area market including, histories,
need for growers and crops, rules and policies,
hours of operation, market set-up, traffic
Is U-pick still an option?
Speaker Mark Longstroth,, MSUE Educator
Review of area u-pick growers and crops,
trends, and details such as liability insurance,
harvesting and storage, labor, and advertising.
Selling to Chain Stores and Local Independent
Speaker: Matthew Birbeck, MSU Product
What hoops do you have to jump through in
order to sell to Meijer, Spartan stores or the local
small groceries. Issues such as quality, volume,
packaging, pricing and payment will be discussed.
Learn More About...Roadside Stands-
Speaker: Ron Goldy, MSUE Educator
Before setting up a roadside
stand, there are a few things that
need to be considered such as local
ordinances, traffic flowing, parking,
hazards, signs, displays, etc.
Advanced Order Sales
Speaker: Gary Heilig, MSUE Educator
The Florida citrus model. Keeping
customers informed, internet
based ordering, quality and shipping
Developing and Marketing
Value Added Products
Speaker George Silva, MSUE Educator
From simply produce to a product
of increased value. Assistance
from MSU and marketing options
E-mail: [log in to unmask]
Ingham County MSU EXTENSION
121 E. Maple Street
P O Box 319
Mason, MI 48854
If you would like to access a searchable archive of the all the previous Mich-Organic listserv postings copy this URL and paste in your browser address field http://list.msu.edu/archives/mich-organic.html