10. Growing Your
Business 1 day Conference
On November 2, 2007 the MSU Product Center will host its
first conference on entrepreneurship and innovation for the food, agriculture,
and natural resources business community at the Kellogg Center in East Lansing.
Titled “Growing Your Business”,
the conference will feature keynote speaker Barry Moltz, author of the popular
book, You Need to be a Little Crazy –
the Truth About Starting and Growing Your Business. Concurrent
breakout sessions throughout the day will allow participants to focus on one of
four specialty tracks (entrepreneurship, marketing, food products, bioeconomy).
Exhibits and demonstrations during lunch are designed to encourage
networking and to celebrate entrepreneurs and their successes. The
day concludes with a panel discussion by state leaders on the status
and future of the agricultural economy.
We anticipate 250-300 participants from
across the state which will bring agri-entreprenuers, Product
Center partners, government representatives, and University colleagues
together for a day focused on growing Michigan’s economy. The event
also marks the 5 year anniversary of the Center.
Please review the attached brochure for
more information or visit our website: www.productcenter.msu.edu/conference. Registration is by mail or fax only. Deadline for the
early registration discount is October 15th. Seating is limited to
300 so register early!
We hope to see you on November 2nd!
Karen Sproul
Coordinator - External Partners
MSU Product Center for ANR
101 Farrall Hall
East Lansing, MI 48824-1324
Tel: (517) 432-8751
Fax: (517) 432-8756
E-mail: [log in to unmask]
www.productcenter.msu.edu
Below is the agenda for the day; We hope that you attend if interested.Friday,
November 2, 2007
7:30 a.m.-4:45 p.m.
Kellogg Center, Michigan State University, East Lansing, MI 48824
7:30 -8:30
Continental Breakfast and Registration
8:30-8:45
Welcome Remarks - President Lou Anna Simon (invited)
8:45-9:45
Keynote Speaker: Barry Moltz
You Need to be a Little Crazy: The Truth About Starting and Growing
Your Business
9:45-10:00
Break
10:00-11:00 Concurrent Session 1 1.
Marketing 2. Bioeconomy 3. Food 4. Business
11:00-11:15
Break
11:15-12:15 Concurrent Session 2 1.
Marketing 2. Bioeconomy 3. Food 4. Business
12:15-1:30
Networking Lunch and Exhibitor Display
1:30-1:45
Awards Recognition
2:00-3:00 Concurrent Session 3 1.
Marketing 2. Bioeconomy 3. Food 4. Business
3:00 -3:15
Break
3:15-4:30 The Entrepreneurial Future for Michigan’s Food,
Agriculture and Natural Resources
Dr. Chris
Peterson, Director, MSU Product Center and Nowlin Chair for Consumer-Responsive
Agriculture
Panel
Discussion featuring: David Hollister, President and CEO, Prima Civitas,
Tim Young,
President/Chef, Food For Thought, and Dick VandeVusse, President, Ag Solutions,
Inc.
4:30-4:45
Conference Conclusion
CONCURRENT WORKSHOP SESSIONS
10:00-11:00 Concurrent Session 1
Track 1
Marketing
Major Market Trends Facing the Agri-Food System
Dr. William Knudson, Product Center, Product Marketing Economist
Family size,
disposable income, an aging population, rising obesity, and ethnic diversity
are just a few of the
factors
affecting the food system. This workshop will discuss the market trends that
are shaping the future of
the agri-food
system.
Track 2
Bioeconomy
What’s New in the Bioeconomy?
Dr. Steve Pueppke, Director, MSU Office of Biobased Technologies
One of the
leading experts in Michigan will discuss what the bioeconomy means to our state
and what the
future might
look like as we move ahead using renewable resources as a source for energy,
chemicals and
manufacturing
materials.
Track 3
Food
Basics of Food Processing
Dr. Kirk Dolan, MSU Food Science and Human Nutrition; Cathy Martin,
Michigan Department of Agriculture
Gain an
understanding of the importance of proper food processing, the rationale for
each technique in regard
to food
safety, and the responsibilities of the food processor.
Track 4
Business
Resources for Entrepreneurs
Representatives from MDA, SBTDC, and the MSU Law Clinic
The most
challenging part of owning your own business is finding the expertise you need
to break down
barriers.
This panel discussion of industry experts will help participants recognize
where to go for help.
11:15-12:15 Concurrent Session 2
Track 1
Marketing
New Product Development and Market Ideas
Dr. Getachew Abate, Product Center, Product Market Analyst; Mike Score,
Product Center Counselor
Learn about
product development trends in the food and beverage sectors, both in the global
marketplace and
in the U.S.
using market research tools such as Mintel and the Global New Product Database.
Track 2
Bioeconomy
The Story of Cellulosic Ethanol
Dr. Venkatesh Balan, MSU Department of Chemical Engineering and
Materials Science
Learn the
science and potential of ethanol produced from this intriguing renewable resource.
Track 3
Food
Ins and Outs of Food Commercialization
Dr. Janice Harte, MSU Food Science and Human Nutrition; Dr. Bruce
Harte, MSU School of Packaging
Taking a
recipe from your kitchen to commercial production is a challenge. Learn about
standardized
formulation
and how packaging plays a role in food integrity, safety and marketing.
Track 4
Business
The Business Survival Toolkit: What Should be in Yours?
Barry Moltz, Business Coach, Angel Investor, and Serial Entrepreneur
Successful
entrepreneurs must rely on teamwork, a sales culture, and an analysis of timely
financial records.
Learn more
about this and Barry’s top 10 list of essentials every thriving new
business must have. Compare
this to
what’s currently in your own business survival kit.
2:00-3:00 Concurrent Session 3
Track 1
Marketing
MarketMaker - A New Way to Find Customers
Dar Knipe, University of Illinois
Be among the
first to learn about an interactive website that is coming to Michigan which
will connect food
producers,
distributors, buyers and sellers to their specific consumer markets. Geographic
mapping plus
demographic
data help focus marketing efforts to consumers who are most likely to use your
product.
Track 2
Bioeconomy
On-Farm Alternative Energy Systems
Dr. Lynn Hamilton, MSU Department of Agricultural Economics & Mark
Seamon, Product Center Counselor
Learn about
the business opportunities in these two key areas which can support economic
development and
help reduce
our dependence on fossil fuels.
Track 3
Food
All Foods Are Not Created Equal
Representatives from USDA, MDA, MSU Food Science and Human Nutrition
Learn from a
panel of experts about the special considerations required during food
processing of meat, dairy
and
fruit/vegetable products. Product trends, licensing and regulations will also
be highlighted.
Track 4
Business
Entrepreneurial Networks
Dan Wyant, President & CEO Edward Lowe Foundation
Successful
entrepreneurs know the importance of building a team and relying on others.
Consider strategies
for creating
your own social network and hear some of the lessons learned from the programs
offered by the
Edward Lowe
Foundation, known for their support of stage 2 companies.
Growing your business
Featuring Nationally Recognized Author and Speaker
Barry Moltz
Author of “You Need to be a Little Crazy: The Truth about
Starting
and Growing Your Business”
12 In-depth
workshops on:
Marketing
The Emerging
Bioeconomy
Food
Business
Sponsored by The MSU Product Center Presents
Come
celebrate the entrepreneurial spirit!
Discount for early registration before October 15, 2007
80
Agriculture Hall
Michigan
State University
East Lansing,
MI 48824
MSU is an affirmative action, equal opportunity employer
If you
areNov. 2nd, 2007
Growing your business - Registration Form
Friday, November 2, 2007, 7:30 a.m.-4:45 p.m. Michigan State University
Kellogg Center, East Lansing, MI 48824
Fees and Payment
Early
registration: $95 per person by October 15,
2007
$80 per
additional person from same company
Late
registration October 16, 2007 - October 29,
2007
$125 per
person (no discount for additional attendees from same company)
Registration includes continental breakfast, lunch, and complimentary
CD of all the speakers’ presentations.
Three ways to
register:
o Mail form
with check, payable to MSU. Mailing address: Nancy Creed
MSU Product
Center
202
Agriculture Hall
Michigan
State University
East Lansing,
MI 48824
Mail form
with credit card information.
Fax form
with credit card information.
Fax number:
517-432-1800 Attn: Nancy Creed
Credit card
information: o VISA o MasterCard o American Express
Card
number:__________________________________ Expiration Date:__________
Name as it
appears on card: _____________________________
Special needs:
If you have
any special access or dietary requirements or any other special needs, please
indicate here.
_________________________________________________________________________________
_________________________________________________________________________________
You are encouraged to bring business cards to take
advantage of the
valuable networking opportunities.
For more
information Phone: (517) 432-4608 Email: [log in to unmask] Web: www.productcenter.msu.edu/conference.htm
Attendee Information
Name______________________________________________________________________
Company name
(if applicable) _____________________________________________________
Street__________________________________________________________________
City________________________________
State__________________ Zip______________________
Phone_______________________________Email___________________________
Additional
participant(s) from the same company:
Name_______________________________
Name___________________________
Phone______________________________
Phone___________________________
Email______________________________
Email___________________________
Cancellations: Registration fees will be refunded, less a 20%
administrative fee, if cancellation is received by
October 30th.
To assist us
in allocating space, please check which sessions you plan to attend in the
appropriate Track. It in no way obligates you to
attend only
those sessions checked.
LODGING: If
overnight accommodations are required, please contact the Kellogg Center Hotel
and Conference Center directly
at: 517-432-4000. A block of rooms has been
reserved at a special rate under the name “Product Center Growing Your
Business
Conference”
for the night of November 1st. Prices range from $89 to $109/night plus tax.
This block must be reserved by Oct 2.
How will entrepreneurship shape the future of Michigan’s Food,
Agriculture, and Natural Resource Businesses?
This engaging
topic will be addressed in two ways during the conference’s final
session. Product Center Director, Chris
Peterson will present scenarios for Michigan’s entrepreneurial
future. Then a panel of industry leaders will respond with their own visions of
Michigan’s future. David Hollister,
President and CEO, Prima Civitas Foundation, will give an entrepreneurial
support organization’s view; DickVandeVusse,
President, Ag Solutions, Inc., will give a bioeconomy entrepreneur’s
view; and Tim Young,
President/Chef, Food For Thought, will give an agri-food entrepreneur’s
perspective.
For more
information Phone: (517) 432-4608 Email: [log in to unmask]
www.productcenter.msu.edu/conference.htm
The MSU Product Center was established in 2003 by Michigan State
University Extension, Michigan Agricultural Experiment Station, and MSU College
of Agriculture and Natural Resources. Project GREEEN provides major funding.
The Product Center is a unit of the Department of Agricultural Economics.
Product Center Mission
We create networks of resources and we deliver
services to support the development of new ventures, entrepreneurs, and
entrepreneurial communities. We strive to spark business innovation and economic
development in agriculture, food and natural resources through collaboration,
knowledge and best practices.
Vicki Morrone
Organic Vegetable and Crop Outreach Specialist
Michigan State University
C.S. Mott Sustainable Food Systems
303 Natural Resources Bldg.
East Lansing, MI 48824
517-353-3542
517-282-3557 (cell)
517-353-3834 (fax)
For information on organic
agriuclture produciton please visit:
http://www.MichiganOrganic.msu.edu/
P Please
consider the environment before printing this email