Recent Developments in Management with Emphasis on Marketing Management:
Implications for Central and Eastern Europe
A special session on recent developments in management and how these developments impact management strategies and operations in Central and Eastern Europe will be held under the auspices of the Czechoslovak Society of Arts and Sciences at its World Congress scheduled for June 29 to July 4, 2014 at the University of Western Bohemia in Plzeň (Pilsen) in the Czech Republic. The special session will be held Wednesday, July 2, 2014.
More specifically, the focus of this session is on recent developments in managerial strategies and practices with an emphasis on marketing management. In recent years scholars and academic researchers in Central and Eastern Europe started focusing on the role of marketing management on the executive levels of enterprises. Results of recent studies by scholars in several academic settings suggest that marketing as a strategic and operational philosophy is changing the way top level executives look at consumers, markets, and competitors. Additional realization of changing attitudes of executives is reflected in case studies, testimonials, and comprehensive qualitative and quantitative research studies.
Academics, scholars, researchers, and doctoral students are encouraged to submit abstracts, completed papers, research cases, or testimonials from practicing executives. Top level executives and managers are welcome to make short presentations on their experiences of how marketing management contributes to improved market positions of their enterprises.
One page abstracts, completed papers or research cases of no more than twenty pages, or short testimonials should be submitted electronically by March 31, 2014 to: [log in to unmask]<mailto:[log in to unmask]>. All abstract, papers, cases and testimonials will be reviewed and feedback will be provided by April 15, 2014.
Address any questions to:
George Tesar, Ph.D.
Umeå University (Sweden)
University of Wisconsin-Whitewater
[log in to unmask]<mailto:[log in to unmask]>
Note: The Czechoslovak Society of Arts and Sciences (SVU) is a worldwide institution serving scientists, artists, academics, and professionals of Czechoslovak heritage or interested in current Czechoslovak issues. It was founded in the United States in the mid-1950s. For detailed information see: http://www.svu2000.org