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AIB-L  December 2013

AIB-L December 2013

Subject:

New Book: Case Studies in Asian Management

From:

Parissa Haghirian <[log in to unmask]>

Reply-To:

Parissa Haghirian <[log in to unmask]>

Date:

Wed, 4 Dec 2013 15:20:22 +0900

Content-Type:

multipart/mixed

Parts/Attachments:

Parts/Attachments

text/plain (1 lines) , Parissa Haghirian-Case Studies in Asian Management.zip (1 lines)

Dear friends and colleagues
I am very happy to present my new book: 

Case Studies in Asian Management
Edited by Parissa Haghirian
Hardcover: 240 pages 
Publisher: World Scientific Publishing Company; 1 edition (November 25, 
2013) 
Language: English 
ISBN-10: 9814508977 
ISBN-13: 978-9814508971
Price: 49 US$

More information here: http://tinyurl.com/lfo9h3r

The Book 
There is a lack of knowledge on how corporations in Asia develop 
strategies, organize their work processes and deal with competition. 
Western managers and business students need to know more about Asian 
corporations and their management styles. Learning about Asia, however, 
has always been a challenging task. The main challenge is the complexity 
encountered when dealing with Asian management issues, which differ not 
only for different countries, but also for different types of businesses,
 not to mention national management preferences and styles.
This book tries to fill this gap, by presenting case studies of various 
Asian countries including China, Japan, India, Korea and The Philippines.
 The case studies are as diverse as management activities in Asia can be 
and include a variety of different companies in several Asian countries. 
This book attempts to present an overview on the variety and complexity 
of management and business processes in Asian countries. It intends to 
support business people and students of international management to get 
a deeper understanding of Asian management practices by presenting 
practical examples of Asian firms and their strategies.

Contents
Introduction

The People's Republic of China
FamilyMart's China Expansion 
Alibaba: Facing Its Thieves 
Li Ning: Make the Change 
Shiseido in China — When Politics Interferes with Business 

Japan
UNIQLO: A Stitch in Time 
The Suntory Highball Revolution: Can a Type of Drink Save an Industry? 
A Tale of Three Companies: The Survival Strategies of Sony, Hitachi, and 
Canon 

India
Doing It the Toyota Way in India? Managing Unsettled Labor Relations at 
the Toyota Subsidiary in India 

Korea
KIA MOTORS Facing Globalization Challenges

The Philippines
Brightening Philippine Airlines (PAL): Strategizing for the Future of 
Asia's Pioneer and Sunniest Air Transporter
The Birth of the WATERCCOOP in Cagayan de Oro City



**********************

Dr. Parissa Haghirian
Associate Professor of International Management
Sophia University
7-1 Kioi-cho, Chiyoda-ku
Tokyo 102-8554, Japan
Phone (direct): 0081-3-3238-4038
Office phone (Secretary): 0081-3-3238-4004
Office fax: 0081-3-3238-4076
e-mail: [log in to unmask]
http://www.haghirian.com

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