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AIB-L  January 2016

AIB-L January 2016

Subject:

TOC JEM 24 (2-3) 2015 and JEM 24 (4) 2015: Journal of Euromarketing

From:

ERDENER KAYNAK <[log in to unmask]>

Reply-To:

ERDENER KAYNAK <[log in to unmask]>

Date:

Mon, 4 Jan 2016 00:37:21 -0500

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (78 lines)

TABLE OF CONTENTS
Journal of Euromarketing (JEM)
Volume 24, Numbers 2-3, 2015
http//journals.sfu.ca/je/index.php/euromarketing/index/
ISSN: 1049-6483 print / 1528-6967 online 

Editorial
-- Erdener Kaynak

The Synergy in Green Persuasion, Green Celebrity Endorsers in Green Advertising: A Study of
Brand Endorser Congruence Effects in Green Advertising
-- Juliana Blasche and Paul Edwin Ketelaar

Effect of Consumer Brand Equity on Purchase Intention: Considering Socioeconomic Status and
Gender as Moderating Effects
-- Gokhan Aydin and Burc Ulengin

The Impact of Country-of-Origin and Ethnocentrism: An Experimental Study of Consumer Taste 
Preferences for Soft Drinks at a Cross-Cultural Level
-- Talha D. Harcar and Erdener Kaynak

Marketing Communications Based on a Uses and Gratifications Approach: Serving the Information 
Interests of Stakeholders Groups
-- Paul Edwin Ketelaar

Competence Branding: A Strategic Differentiation Approach for Business Organizations
-- Olutayo Otubanjo, Olusanmi C. Amujo, and Lloydon B. Alleyne

BOOK REVIEW
Negotiation for Purchasing Professionals, by Jonathan O'Brien, Kogan Page, London, United Kingdom, 
2013, 353 pages, ISBN: 978-0-7494-6771-5, List Price: 29.99 Sterling Pounds (Soft Cover)  
-- Claude Cellich

TABLE OF CONTENTS
Journal of Euromarketing (JEM)
Volume 24, Number 4, 2015
http//journals.sfu.ca/je/index.php/euromarketing/index/
ISSN: 1049-6483 print / 1528-6967 online  

Editorial
-- Erdener Kaynak

The Internationalization of Polish Firms: An Empirical Investigation of the M-P Relationship
-- Grzegory Karasiewicz and Jan Nowak

Price Discount Depth Effect on Perceived Value of Hedonic and Utilitarian Services: A Congruity
Theory Approach
-- Kalender Ozcan Atilgan and Ali Kara

Do Globalization and Income Affect Consumption through Quality of Life? An Exploration in Emerging 
Markets
-- A.N.M. Waheeduzzaman

BOOK REVIEW
The Art of Negotiation-How to Improvise Agreement in a Chaotic World, by Michael Wheeler, Simon& Schuster, 
New York, NY, 2013, 303 pages, ISBN: 978-1-4516-9042-2, List Price: $26.00 (Hard Cover)
-- Claude Cellich
 
________________
Dr. Erdener Kaynak
Professor, Marketing
Editor-in-Chief, Journal of Euromarketing (JEM)

School of Business Administration, Pennsylvania State University at Harrisburg, 777 West Harrisburg Pike,
Middletown, Pennsylvania 17057, USA, Tel: 717-948-6343 or 717-566-3054  E-mail: [log in to unmask] or [log in to unmask]  
Webpage:http://www.personal.psu.edu/faculty/k/9/k9x


Our forthcoming 25th Silver Anniversary World Business Congress of the International Management Development
Association (IMDA) will be held in London, United Kingdom from June 15th through 19th, 2016 in cooperation
with Kingston University London. For further information, please visit www.imda.cc 

____
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