Content-Type: text/html Fighting for New Export Markets: U.S. Agricultural Press Coverage of the Philippines Theater of the Spanish-American War (1898-1902) Abstract 1890s farmers were politicized by economic/legal issues represented by Nebraskan Bryan's popluarity. In the 1898 Spanish-American War, most early volunteers were from western states, and farmers could closely follow war news in general newspapers. But agricultural publications varied in coverage levels, were conflicted by simultaneous anti-imperialism and patriotism, and--despite understanding that the War's true goals were capitalistic--failed to inform farmers about new markets or new competition posed by overseas possessions. Fighting for New Export Markets: U.S. Agricultural Press Coverage of the Philippines Theater of the Spanish-American War (1898-1902) Fighting for New Export Markets: U.S. Agricultural Press Coverage of the Philippines Theater of the Spanish-American War (1898-1902) Submitted to the International Division, AEJMC Convention, Baltimore, Maryland, Aug. 5-8, 1998 By Dane Claussen, M.S., M.B.A. Teaching Assistant & Doctoral Student Henry W. Grady College of Journalism and Mass Communication The University of Georgia P.O. Box 3028, Athens, GA 30612; 800-554-3091 (H/FAX); 706-542-6190 (O); [log in to unmask] & Richard Shafer, Ph.D. Assistant Professor School of Communication University of North Dakota Introduction and Background to U.S. Colonial Expansion into Asia One hundred years ago, when Congress declared war against Spain on April 25th, 1898, the majority of American citizens were rural, and most of the media from which they received their information about U.S. foreign policy and the course of the war were local newspapers and agricultural publications. Of course, many of the editors of these publications were influenced by urban newspapers, particularly the New York-centered "Yellow Press," lead by papers such as World, Journal, Sun, and Herald.[1] The often manufactured stories from such papers about the dastardly deeds of the Spanish and their colonial enslavement of the Cuban people were sent westward--because such papers were readily available nationwide to those who wanted them, and because local newspapers reprinted New York papers' stories. Such stories thus stirred the righteous indignation and patriotic sentiments of America's heartland, while likely titillating farmers and miners and store clerks after a hard day of labor. This Yellow Press influence, however, was fleeting and composed only one factor in forming public opinion in the American heartland about the Spanish American War, the ensuing colonial expansion into Asia with the capture of Guam, and defeat of the Spanish naval forces in the Philippines in the war's first month. Farmers had access to much information in the already complex international market for agricultural commodities, although whether they could and did use this information is much less certain. They also had been politicized, if not earlier, by William Jennings Bryan, who appealed to such strong political elements as the radicalized farmers of the Midwest, miners and ranchers of the West, and loggers in the Northwest; such voters formed a base that nearly defeated the urban business class candidate, William McKinley, in the turbulent election of 1896. The underlying rural versus urban conflict with the on-going demographic shift was very much reflected in the rural media, including its coverage of the war and issues related to the annexation of the Philippines. This paper is unique, we believe, in focusing on the agricultural press' coverage of issues related to American colonial expansion into Asia, and in reflecting upon what influence that coverage might have had on the larger debate on America's direction as an emerging power in the struggle for colonial and international market influence. Taking the War to Asia By the time the United States Congress declared on April 25th, 1898, that war existed with Spain, much of the nation was in a jingoistic fury over "yellow press" reports of allegedly cruel acts of repression by the Spanish in Cuba, and particularly over the sinking of the US battleship Maine on Feb. 15th, with the loss of 266 of its crew. This extension of the Spanish-American War to Asia was the result of the success of Commodore George Dewey and his Asiatic Fleet's defeat of a decrepit Spanish naval forces in Manila Bay on the morning of May 1, 1898. That American expansion into Asia with Dewey's victory came as a surprise to most Americans is evidenced by then-President William McKinley's reaction to news of this naval victory, when he is reported to have asked, "where are the Philippines?" Harry Hawes wrote that McKinley was originally anti-expansionist, saying that before the war he had entertained vigorously anti-expansionist ideas. He quotes McKinley: "Forcible annexation, according to our American morals, would be criminal aggression."[2] Hawes says part of McKinley's change in attitude toward annexation was due to his railroad tour of the far West in 1898, where he sensed a collective support for permanent domination over the Philippines to be strong among the crowds he addressed from the platform. Hawes says what was lacking was the sober conservative feeling that seldom finds utterances in such assemblies. He also notes the revulsion against imperialism which was to grow in the rural sector as such jingoistic fervor abated. That even in the far West of the United States, much of which had been taken from Native Americans only in the previous two decades, news and information about the war was of significant quantity to stir this jingoistic and imperialistic fervor, is evidence of the great strides that had been made in communication technology, particularly the telegraph and the trans-oceanic cables. Although the communication technologies had grown more sophisticated, the level of reporting on the expansion of the war to the Philippines was in many ways unsophisticated, racist, and geographically and culturally inaccurate. Christopher Vaughan writes that even as it launched Asia's first anti-colonial revolution in 1896, the Philippines remained far outside American consciousness, and virtually absent from press accounts and public discourse alike. Vaughan adds that, "Geographical and cultural ignorance formed a basis for the international knowledge deficit that hindered American efforts at peaceful domination of the strategic soil and water contested for most of the first decade of the encounter." He adds that in 1897, the Philippine archipelago and its nearly eight million inhabitants lay so far beyond the horizon of American popular awareness, that it had to be explained in the most elementary of terms.[3] When the US press had virtually exhausted glorification of Dewey and his relatively easy victory at Manila, it began to deal with the issue of whether to continue with military operations against the Spanish garrison at Manila. It also began to cover issues of annexation and colonial policies effecting the islands and their inhabitants. The momentum of the naval victory at Manila and war hysteria in much of the United States helped to speed the McKinley administration's decision to continue with operations against Spanish land forces in the Philippines, which would lead to fighting a tragic three year guerrilla war against the Philippine "insurrectionists." On May 7, Dewey telegraphed from Manila Bay to Washington that, "I control bay completely, and can take the city at any time, but I have not sufficient men to hold." [4] By late July 1898, more than 11,000 American troops had arrived in Manila Bay, with 5,000 more on the way --commanded by Gen. Wesley Merritt, who was appointed Philippines governor-general. These first land forces disembarked at the town of Cavite on the Bay. Because the bulk of the American regular army was engaged in fighting the Spanish in Cuba, much of the Philippine expeditionary force was comprised of 19 voluntary units, all but two (Tennessee and Pennsylvania) units were from west of the Mississippi River. The majority were probably farmers or sons of farmers. When the American people began to embrace imperialism in the late 1800s, the United States was still predominately an agricultural nation. In 1900, it was 45.8 million rural and 30.2 million urban. This rural majority existed in an internal colonial relationship with the industrialized and metropolitan sector of the nation, and the larger Western European metropolis of which some consider New York City to be a part. In fact, at the nineteenth century's end, "colonials" in rural America exerted a great influence on American views of foreign policy, opposing European market restrictions and pushing the metropolitans for overseas economic expansion, writes Williams.[5] Metropolitan businessmen and intellectuals were forced by the colonials in the agricultural sector to devote more attention to the fortunes of commodity and food exports, and politicians began to advocate for market expansion. This translated into concern in Washington for expanded market opportunities and the need to satisfy both the needs of the larger system dominated by the metropolis and the political needs of the producers of the raw materials -- the colonials in new agricultural states and territories in the West. Williams says, "The colonials, not the metropolitan manufacturers or bankers, alerted the rest of the world to the challenge and the dangers of the rising power of the American economy," [6] adding that: Hence the problem is devined as delineating the way the internal colonial majority came either to accept or acquiesce in imperialism. And the answer lies in understanding that the domestic colonial majority embraced overseas domestic expansion as the best way of improving its relative and absolute position within the system. The reason for this is that the domestic colonials were commercial farmers. They did not go to the land to escape the marketplace and live a life of quiet contemplation. They turned the sod and chopped the cotton to win a healthy share of marketplace rewards. They intended to be, and they were, men of the marketplace. And they knew that, in order to improve their position, they had to have either: (1) a domestic market capable of absorbing their vast production, (2) a foreign market sufficient unto their surpluses, or (3) a willingness to change their existing outlook and embrace some form of socialism.[7] In much of the Midwest, farmers embraced the promise of expanded markets for their spring wheat. So when this expansion into the Caribbean and Asia failed to improve the export market for their products, and failed to relieve their level of dependency on the railroads, flour mills and banks centered in cities such as Minneapolis and St. Paul, they then turned to the socialist experiments led by the Non-Partisan League, and eventually to a hard isolationist stance that included opposition to entering the First World War. Certainly in Midwestern and Western states farmers showed their adaptability--if not also their ignorance about what market changes would or would not improve their profits--both politically and economically, on both the domestic and international fronts. Farmers were generally bitterly dissatisfied with government economic policies, particularly following the Panic of 1893 and the agricultural depression that followed. These dissatisfied farmers were often reluctant to accept the dominant explanation of over-production for their economic woes. The depressed condition of agriculture was often attributed to other factors such as high freight rates, usury by bankers, price gouging by "middle men," and a contraction of currency. It was argued that underfed people could not afford agricultural products because of the withdrawal of money from circulation. Trusts were also blamed for inflated prices for agricultural inputs such as coal, lumber, twine and machinery. These were among the factors that tended to make Western and Midwestern farmers reject the projectionist and tariff policies proposed by the Democrats and to embrace the imperialist rhetoric put forth by leaders like Senator Henry Cabot Lodge and their own adopted son of the Wild West, Theodore Roosevelt. To some of these farmers territories such as Hawaii, Cuba, Puerto Rico, and the Philippines looked like home to potentially millions of new customers for their superior grain, meat and other agricultural commodities. Thus they were willing to go overseas and fight for these new markets, or at least support their countrymen in the effort.. The Press Debates Annexation of the Philippines The colonial relationship between the United States and the Philippines rapidly deteriorated with the first news reports of attacks by Filipino "insurgents" upon American occupation troops in February 1899. These large-scale attacks followed a relatively peaceful period after the quick and glorious victory over Spanish forces in Manila the year before. The attacks by the Filipino "insur-gents" did a lot to damage public opinion initially favoring Philippine independence. Without this change in American public opinion, it is unlikely the U.S. Congress would have ratified the Philippine annexation treaty with Spain negotiated in Paris. This treaty not only delayed Philippine independence for almost half a century, it handicapped Filipinos in establishing a national identity and political integration that facilitate the national development process. Strong objections to colonization of the Philippines were carried out both in the U.S. Congress and in the press. The farm press fully participated in the debate, although it never provided adequate information with regard to the effects of the war on the agricultural economy. The debate quickly degenerated into a caustic and partisan one. On Jan. 7, 1899, Illinois Senator William Mason introduced a Senate resolution holding that the principle of self-determina-tion ruled out annexation, stating that: "The government of the United States of America will not attempt to govern the people of any other country in the world without the consent of the people themselves, or subject them by force to our domination against their will."[8] And on December 10, 1899, Missouri Senator George Vest introduced a resolution outlining constitutional impediments to Philippine annexation, stating: "Nowhere in the Constitution is there a grant of power authorizing the President to acquire territory to be held permanently as a colony. All land held by the United States must be prepared for eventual statehood." In the U.S. press, Harvard professor William James, writing in 1900 for several influential newspapers, called the annexation "the most incredible, unbelievable piece of sneak-thief turpitude that any nation has practiced." James further attacked the proposed policy of "benevolent assimilation" as being criminal and contributing to the murder of another culture, adding: "God damn the U.S. for its vile conduct in the Philippines."[9] Despite American news reports of such atrocities by American troops, mostly from farm states in the Midwest and West--such as extensive use of torture, the burning of villages and the internment of Filipino civilians in camps--by October 1899 popular support for Philippines annexation had gained such momentum in the United States that President McKinley, initially opposed to it, finally lent his full support. Speaking in Springfield, Ill., in a classic defense of Manifest Destiny, McKinley said: "My countrymen, the currents of destiny flow through the hearts of the people. Who will check them? Who will divert them?...And the movements of men, planned and designed by the master of men, will never be interrupted by the American people." Later McKinley justified his decision to annex the Philippines by saying that, "No imperial designs lurk in the American mind. They are alien to the American sentiment, thought and purpose. Our priceless principles undergo no change under a tropical sun, they go with the flag."[10] As the Philippines insurgency dragged on through 1902, and as newspapers reported mounting casualties, the American public began to lose heart for the campaign, but no so much so that Americans were willing to forego a successful conclusion to the guerrilla war. The effort required 126,500 American troops, of which 4,200 were killed and 2,800 were wounded. On the Philippine side, 18,000 partisans were killed in battle, and an estimated 100,000 Filipino civilians died as a result of the fighting and of related hunger and disease. It was a Vietnam-like conflict that grew increasingly unpopular in the United States and resulted in strong sentiments among Americans for granting Filipinos their independence. As it did later during the Vietnam War seven decades later, the American press beginning in 1898 became a forum for a national debate with regard to the moral and practical value of the war being carried out against Filipinos. Anti-imperialist leader Mark Twain said that after the occupation of Manila, the stars and bars of the American flag should be replaced by the skull and crossbones. Twain added that, "We cannot maintain an empire in the orient and maintain a republic in America." In a reply that would especially appeal to Westerners, Roosevelt replied: Every argument that can be made for Filipinos could be made for the Apaches, and every word that can be said for Aguinaldo could be said for Sitting Bull. As peace, order and prosperity followed our expansion over the land of the Indians, so they'll follow us in the Philippines.[11] The Agricultural Press and Philippine Annexation Issues The agricultural press joined the mainstream press in first reporting the beginning of the Spanish American War, and then the consequences as the Spanish were defeated and the military turned to putting down the Philippine insurgency. Within the agricultural press there was great di-versity in support for the war and annexation, as well as a diversity of views on the potential economic effects of expansion and colonization. Many farm papers ran ads for discount subscriptions to the major New York dailies, wherein for one price a subscriber could get a Hearst or Pulitzer paper, along with their local daily or weekly. This indicates that even the most rural citizen--especially with the help of the Rural Free Delivery Act of 1896--could have relatively inexpensive access to important foreign news and foreign policy debates. It also meant that they were susceptible to the Yellow Press' pro-war hysteria that raged in 1898. We must not assume, however, that only one or two factors influenced the position farmers took related to the war and to annexation of the Philippines. The effects of the "Panic of 1893," a depression that especially hit the agricultural sector, were still being felt at the beginning of the Spanish American War. These effects had added a very radical element to American agriculture, which especially rallied around the free silver issue that almost won Bryan the presidency in 1896. Richard Hofstadter says of the period: To middle class citizens who had been brought up to think in terms of the nineteenth century order, things looked bad. Farmers in the staple-growing area seemed to have gone mad over silver and Bryan; workers were stirring bloody struggles like Homestead and Pullman strikes; the supply of new land seemed at an end; the trust threatened the spirit of business enterprise; civic corruption was at a high point in the large cities; great waves of seemingly unassimiliable immigrants arrived yearly and settled in hideous slums.[12] Polls showed that leading Republican newspapers were pro-expansion as the war was starting in 1898. A sample of 65 newspapers taken by Literary Digest in August 1898 showed that 43 percent were for permanent retention of the Philippines, 24.6 percent were opposed, and 32.4 percent were wavering. Wavering was said to mean they had previously opposed expansion. A New York Herald poll of 498 newspapers the same year found that 61.3 percent were in favor of annexation, with the New England and Middle States showing clear margins in favor. The West was reported to be strongly opposed to annexation, and the South was in favor by a thin margin. In a 1900 poll the New York Herald found that of 241 Republican papers, 84.2 percent favored expansion, and for Democratic papers, 71.3 percent were opposed.[13] A review of major agricultural publications indicates that farmers, who tended to be Democrats, were generally opposed to United States foreign policies related to "expansion," "imperial-ism" or "manifest destiny." It is apparent that many in the agricultural sector were conflicted with regard to this opposition, which was often tempered by strong feelings of patriotism. Early in the war it was difficult to resist the robust jingoism of the era, and the propaganda the New York-based Yellow Press was able to disseminate across the nation. It appears that patriotism was the strongest motivation for farmers supporting expansionist policies, or who were hesitant to openly criticize them. In the Northeast, Midwest and West, this patriotism was very much a remnant of the Civil War, which had ended only 33 years before. Many Union veterans were Midwesterners or Westerners and many of these were farmers. It was easy for the Republican party of President McKinley to "wave the bloody shirt" of the Civil War to gain support for the Spanish American War. The Philippine "insurrectionists" were even accused of the same disloyalty to the Union that Confederacy and its sympathizers had once exhibited, despite the fact they had never been American citizens or professed any semblance of loyalty. At the same time U.S. farmers tended to be very suspicious of the motives of politicians, business executives, military leaders and expansionist newspaper editors. If farmers supported the war, they tended to express the feeling that it should be brought to a swift conclusion. Even Democratic leader Bryan, who would soon become the most vocal and effective critic of annexation, would seek a commission as an officer of Nebraska volunteers in the Spanish American War, fearing that any appearance of disloyalty would tarnish his image. Anti-imperialism was initially an unpopular stance to take and it was often the radicals who led the way, particularly farmers, miners and loggers in the West and Northwest, who had been hurt hardest by the Panic of 1893 and the resulting depression. The rationality of the market seem-ed to win the debate, although all sectors of the economy seemed to influence the debate over expansion and annexation. Williams says[14]: Watching the statistics, and evaluating the evidence, metropolitan businessmen and intellectuals increasingly devoted more attention to the fortunes of commodity and food exports, and to the relevance of that pattern for their own operations. Politicians began to act within the framework of that new metropolitan concern for market expansion as well as respond to colonial agitation and pressure for the same objective. Method In order to analyze coverage of the Spanish-American War and Philippine-American War in U.S. agricultural publications, nine such publications were examined for the period between mid-1898 as the war was beginning, to July 1902 when the Philippine theater of that war was winding down. Exact beginning and ending dates for examination could not be adhered to, because of the variation in publishing schedules. Content specifically related to the war and its effect on agriculture as well as political opinions expressed about the war were. Accounts of battles and strategy were primarily from wire and other news services or lifted from urban newspapers. These often lengthy and detailed accounts were for the most part ignored for the purposes of this study. The analysis is qualitative for the reason that it was relatively easy to isolate stories or content directly related to agricultural economics and the war. As we will report later, there wasn't much of it. For that reason a systematized and quantitative content analysis generally did not appear to be the most effective method for utilizing the data and carrying out a productive and comprehensible analysis. Publications examined are: The Farm Journal, a monthly newspaper published in Philadelphia (additional information is available in Quebral, 1970); The Maine Farmer, a weekly newspaper published in Augusta; The Massachusetts Ploughman, a weekly newspaper published in Boston. The Michigan Farmer and State Journal of Agriculture, a weekly newspaper published in Detroit; The Progressive Farmer, a weekly newspaper published in Raleigh, North Carolina; The Southern Cultivator, a semi-monthly published in Atlanta, Georgia; The Southern Planter, a monthly published in Richmond, Virginia; Wallace's Farmer, a weekly published in Des Moines, Iowa (additional information is available in Schapsmeier & Schapsmeier, 1967); and The Dakota Ruralist (later named The Dakota Farmer) , a weekly published in Aberdeen, South Dakota (avowedly socialist). These nine publications were not randomly selected, but are thought to be generally representative of agricultural publications of the period. Hundreds of farming periodicals--weeklies, biweeklies, and monthlies; local, statewide, regional and national; specialized and general--were being published at the turn-of-the-century in the United States.16 The Farm Journal and Wallace's Farmer were two of the largest farming publications of the period; the other six were included because they were high quality, and/or distinctive publications representative of variations in geographical regions, in dominant crops and in production methods. Of course, another reason for their selection was availability on microfilm to the researchers. Microfilmed volumes of alternative agricultural publications were often unavailable for the 1898-1902 period, or there were too many missing volumes and/or issues for those years. Early Indications of Optimism for the War Boosting Agricultural Prices The March 26, 1898, issue of The Michigan Farmer was a very early instance of a newspaper speculating about what a war with Spain would do to the prices of farmers' products. The article did not specifically advise farmers to attempt to sell goods to the U.S. military, but instead implied that a farmer could increase profits when a war is on regardless of whether he or she is a military supplier or not. The predicted impact was significant for virtually all agricultural products, including for horses, mules and cowhide. With regard to demands for food, the paper reported: In articles of food, the government supplies its army with hard bread, barreled pork and beef, bacon, coffee, sugar, and fresh beef and salt. These are called marching rations, and in camp are reinforced with various vegetables, soft bread, vinegar, etc. All these articles are of good quality, free from adulteration, and provided in quantity ample for even the ravenous appetite of a soldier during a campaign. The sudden and large demand that would at once be made for the articles enumerated above would be sure to advance values, and this would be reflected in higher prices for cattle, hogs, wool, hides, wheat, oats, corn, hay, and sugar..... The highest range of values would probably materialize soon after war was declared, and future values would be gradually reduced when once the enormous productive capacity of the country was directed into the special lines which would be required for the use of army and navy when engaged in active hostilities. That is what we think would be the effect of a foreign war upon the value of farm products. There seemed to be no follow up on any such predictions made early in the war. Readers of The Michigan Farmer never were very informed by the paper whether such speculation was accurate. Little evidence was found in the content analysis that readers were informed effectively of the war's actual impact on the agricultural economy. Readers were warned that there might be a temporary shortage of imported goods such as sugar and coffee, as the war progressed. The Michigan Farmer and other papers continued to explicitly and indirectly speculate on what effects the war was having on its readers, with little effort to provide a reliable analysis. The May 7, 1898, Michigan Farmer pointed out: If, as some predict, the war comes to an end within a few weeks (which we do not believe), another strong prop would be knocked from under the [wheat] market. If, on the other hand, it should be extended indefinitely, the result would be a strengthening in values of bread-stuffs. It is likely to last until the fall months at least, and it must be a strong support to the market until it ceases. Perhaps because of market complexities and apparent lack of data, farmers' opportunities to benefit from the war were never adequately reported, alternative market factors related to the war were routinely discussed but never resolved with hard evidence in the papers. A May 28, 1898, Michigan Farmer article speculated on whether wheat prices had increased because of the war or because lower yields in other wheat producing nations were increasing U.S. prices. The Dakota Farmer identified factors of the war that echoed the major campaign issues of the agitated 1896 presidential election, particularly the issue of the money supply, when it provided this somewhat indecisive and questionably reliable report on May 15, 1898: If war continues for any length of time it will result in much good to the producer, said a member of one of the leading commission firms in Chicago and one of the largest individual feeders in the state, who was at the yard looking after some business interests. A two months or a six months war, on the other hand, will operate just the other way....Dealers in Chicago have already begun to feel the hardening effect on the money market. The large money lenders of the east are drawing in their money as fast as possible, no doubt to be prepared to take up any interest bearing bonds the government may be compelled to issue, and this has tightened money correspondingly with us. The Dakota Farmer from the beginning of the war avoided the kind of jingoistic optimism about the war that many papers borrowed from the New York-based Yellow Press, although the Dakota Farmer did early in the war publish its share of maudlin and sentimental tributes to the soldiers who were fighting and dying in Cuba and the Philippines. For instance, on June 1, 1898, a page one article beginning, "Where Sleep the Brave," begins: In these closing hours of springtime, while we anxiously await the latest news from the battlewaves, listening to hear above the scream of shot and torpedo the cry of victory, and to see above the smoke and din the star and stripes streaming heavenward, we turn reverently and with love-laden hearts and flower-laden arms to the graves of those who fell fighting for an immortal principle. The June 1, 1898 Dakota Farmer reported a large increase in foreign trade, especially for wheat for the ten months ending April 30 (five days after the declaration of war), indicating that the export economy was already strong as the war was beginning. As in all articles about the war between 1898-1902, it fails to mention the war as a factor at all in the agricultural economy, at least as that economy impacted its readers. The article titled, "Our Enormous Foreign Trade," never speculates on the acquisition of Cuba or the Philippines as factors in increasing export market opportunities, stating: Our trade in merchandise, corrected for May 14th, shows a very large increase of exports over imports. During the ten months ended April 30, 1898, the exports of merchandise exceeded by $127,497,435 the exports during the corresponding period of 1897...The cause of this most gratifying condition of our foreign trade, for almost the whole of it is due to the phenomenally large foreign demand for American agricultural products. Those few publications that did engage in speculation about the effect of the war on agricultural commodity markets, agricultural newspapers also tended to engage in attempts to persuade the military to consume more of the agricultural products their state or region produced in quantity. On June 4, 1898, for example, the Michigan Farmer claimed that soldiers at the front should be eating pork and bacon, not beef, due to alleged logistical problems of providing fresh beef while the army was in the move. On July 2, 1898, the Michigan Farmer also endorsed cheese in soldiers' diets, and on July 9, explicitly said they should eat cheese rather than beef. Farm editors seemed to understand that provisioning the military during the war was unlikely to provide significant economic benefits to their farmer subscribers. Rather, there was speculation and guarded optimism expressed that the results of the war, particularly annexation and colonization, would eventually produce a positive increase in consumption and exports. The July 30, 1898, Michigan Farmer (in addition to information about trade with Cuba and Puerto Rico), noted that trade with the Philippines had actually declined since the war began. The paper went on to suggest that annexation of the Philippines would result in a reverse in this trend.. The Dec. 24, 1898, Massachusetts Ploughman professed to answer the "ultra conservative" question, "What kind of market can eight to ten million naked savages make for American manufactures?" It assured its readers that, "Contact with American civilization will change them and make them want more and more of American goods, and will also train their people to work so as to supply their increased needs." The Southern Cultivator raised the question: if the United States had a larger market, would farmers be smart enough to take advantage of it? The Sept. 1, 1898, Southern Cultivator explained that, "We have so few large cities that our home markets are easily supplied. We must depend largely upon foreign markets." The editorial urged farmers to study the existing markets and to develop strategies to succeed in them, rather than relying on the vagaries of new foreign markets. As in other commentary and coverage in our sample publications, there was little concrete information provided that might assist a farmer in taking advantage of expanding foreign markets created by the war. And Southern Cultivator expressed little confidence that farmers would or even could take its advice, as it said on March 1, 1899: It is time for Southern farmers to wake up and keep well to the front. Everybody else is alive and looking for opportunity, but the Southern farmers are many of them still asleep or rubbing their eyes to see if day is breaking. The Dec. 24, 1898, Massachusetts Ploughman minimized the importance of the Philippines as an export market but detailed the benefits and advantages of trade with China[15], citing annexation of the Philippines as a means of expanding and securing the vast China market. It said: Providential interposition that the Philippine Islands have come to us without our seeking, at just the time when we are feeling the need of wider markets, and when we have shown in nearly every kind of production that we can produce nearly everything more cheaply than can anybody else. The fact that the Philippines are under our control gives us a right to interfere in this defense of our own commerce as we could not do without it. We are on the great highway to Asia, and can reach it from our Western coast States more easily than European nations can by the round-about way through the Mediterranean, the Suez Canal and the Indian Ocean...."All the indications now favor an enormous traffic in American manufactures across the Pacific Ocean within the next few years. The Jan. 13, 1899, Wallace's Farmer also suggested that annexation of the Philippines was primarily an advantage with regard to securing favorable trade with China. It suggested that if the U.S. followed an "Open Door" policy on free trade with the Philippines, it would have a greater moral influence on negotiating for an open door policy with "all parts of the Chinese empire, whether under Russian, German or English influence." Reporting Actual Market Advantages Created by the Acquisition of the Philippines A year after the beginning of the war, there was a significant unfavorable trade imbalance with the Philippines, although this could be blamed on Dewey's extended naval blockade and on continued fighting between American troops and Filipino insurgents. The April 1, 1899 Michigan Farmer quoted the U.S. Bureau of Statistics figures to the effect that the U.S. was importing $250 million in goods from its new possessions and exporting only $100 million to them, including $22 million to the Philippines. Confidence was expressed that development of the islands would reduce the imbalance. The Jan. 5, 1899 Maine Farmer simply claimed that "Power in the world's markets comes with a demand for breadstuffs and other necessities never before equaled," and told its readers on Feb. 21, 1899, that with regard to the Philippines, "a richer land or group of islands, as regards area and population, variety of agricultural, mineral, and forest resources undeveloped, cannot be pointed out on the map of the world." Combined import and export trade with the Philippines was only $30 million in 1894, but would surpass the $200 million mark, the newspaper asserted. The April 13, 1899 Maine Farmer, drawing from the U.S. Bureau of Statistics report, went into extensive detail about Philippine products and exports, teasing that only one-ninth of the islands' "very fertile" land was under cultivation. By Aug. 17, 1901, the Massachusetts Ploughman was reporting that farmers were becoming nervous about potential competition from all of the new possessions, but asserted that there was little need to worry. A year later it was able to report that trade with the Philippines doubled between 1899 and 1901, although it hadn't doubled from much and anti-imperialists cited the enormous cost of the war in lives and property to belittle the improved trade figures. They were easily able to produce convincing statistics indicating that trade with the Philippines could not rectify the tremendous military expenditures for the war for many decades, nor could it atone for the loss of over 7,000 American lives. There were other negative impacts of the war cited by farm publications. For example, the July 21, 1898 Maine Farmer complained that farmers were having to pay more for Philippine twine due to Dewey's blockade. The Dakota Farmer on July 15, 1898 published two large ads, headlined: "The Binding Twin Famine" and "Cordage Famine!: One of the Unfortunate Results of Admiral Dewey's Blockade at Manila Harbor." Portions of the text of the second ad suggest that the blockade would create a cordage dearth throughout the "civilized world," adding that the blockade has, "doubled the price of manila rope and twine in this country, and by doubling the price of manila hemp has made fortunes for manufacturers who had large stocks in reserve." Both ads suggest that a bumper wheat crop would result in farmers having to regress to the "old fashioned method" of binding their sheaves with straw. Anti-Imperialist Sentiments Reflected in the Rural Press Although the Spanish American War was ostensibly fought to free the Cubans from the Spanish, there is little to indicate that American troops fighting in the Philippines, who were mostly from agricultural states in the West, had such high aspirations with regard to freeing Filipinos. With the defeat of the Spanish in Manila, a hatred for the Philippine insurgents developed among the occupation troops. This animosity soon turned against the Filipino people as a whole, who were often referred to as "niggers" by the American troops and in agricultural press accounts. According to Cooper and Smith, conditions for the troops had rapidly declined by mid-August 1898. All Midwestern and Western governors who had mobilized their National Guard units for the fight against the Spanish were under tremendous pressure to bring their troops home after the Spanish forces quickly surrendered in the Philippines. Cooper and Smith state that: Most American troops lacked sleep when logistics broke down completely in the confusing days after the battle (for Manila). While many went hungry, others became sick from eating the native food. Tired, hungry, confused, they took their anger and frustration out on the jostling Filipinos. The majority probably did not yet hate the Insurgents, but they did not trust them either.[16] Many of these farm boys began to fill their letters home with descriptions of their plight and of the folly of the polices and planning that were causing their suffering. These letters found their way into the rural newspapers, swaying opinion away from support for the war. The soldiers themselves provided strong arguments against annexation of the Philippines, and further colonial expansion. Volunteers, their families and officials of the states that had sent volunteer regiments began to press the War Department, which was not prepared to release any such volunteer units, since it was only beginning to execute a long and drawn out war to exterminate or to force the capitulation of Gen. Aguinaldo and his well organized Filipino insurgents. Both morale and condition of the U.S. troops declined as they were informed that they would not be returning home as expected. Their despondency and anger were further aggravated by the policy quarrels that were beginning at home, including the rise of strong anti-imperialist sentiments. Occupation duty tended to be monotonous and hard on military discipline. Among the troops prostitution and related diseases flourished. There were many incidents of drunk and disorderly behavior, insubordination, sleeping or drinking on guard duty, and harassment and striking of Filipino natives. There were also epidemics of dysentery, malaria and other tropical diseases. By October 1898, the sick rate for units like the First North Dakota Volunteer Regiment were as high as 21 percent.[17] The Dakota Ruralist was scathing in its attacks on what it called "Our Imperial Army." On March 2, 1901, it reported the "Infamous Disease Record of the Philippine Army," with an accompanying chart showing an increase from 210 in 1898 to 3,678 1900 in soldiers on the "sick list" for venereal disease. This could hardly have had a positive effect on the wives, girlfriends, and relatives of the men serving in the Philippines. The volunteer units, like the regular Army units, engaged in torturing of prisoners, the looting and burning of villages, and increased harassment of civilians. One officer, Lt. Charles Gentile, described a Feb. 5, 1899 advance on Pasay, "as an opportunity to go looking for niggers." Sergeant William H. Lock wrote to a friend at home, "I tell you the way the insurgents were killed was something awful. There was such a feeling among the boys towards them that they shoot them down like they were hunting jackrabbits." Later he wrote that: "most of the boys say, as the cowboys did of our North American Indian: A dead Philipino is a good Philipino." John Kline described an incident where a volunteer accidentally shot a woman through the chest as she held a baby, while his unit attacked suspected insurgents in a village. Volunteer John Russater noted in his diary on Feb. 7, 1899, that his unit had orders to burn every house where there was evidence of occupation by insurgents, as well as permission to shoot any insurgent who resisted being searched.[18] They also began to plunder food from the villages, even when they had plenty of their own. Looting, burning and intimidation of Filipinos was said to mark American behavior throughout the insurrection, although there were orders by commanders to control their men in the field. Such restraint became more important as a policy to pacify the Filipinos developed, partly due to the increasing cost of the war and a growing American public aversion to military actions and atrocities reported from the Philippines. Reports of atrocities and public sentiment against annexation began to be reflected in agricultural publications such as the Dakota Ruralist, which under a February 21, 1901 headline, "Our Duties to the Heathen," the writer vividly expresses the disgust many Americans were feeling about the war in the Philippines, which had been going on for three years: From Greenland's icy mountains and Manila's coral strand, the poor benighted heathen call away to beat the band. They're achin' ter be civilized, in every heathern land, an' we've gotter have an army fer the job. The heathern are a-callin to our noble Christian race. America with all the rest has got to set the pace, and for our surplus produc's we must have a market place -- and we've gotter have an army for the job. The Press Debates Annexation of the Philippines Strong objections to colonization of the Philippines were echoed in both the U.S. Congress and in the press. The rural media fully participated in the debate, such as covering the Senator Mason introducing his resolution on Jan. 7, 1899, and Senator Vest introducing his resolution on Dec. 10, 1899,"[19] or publishing the commentary by William James.[20] On March 27, 1902, the Dakota Ruralist printed a letter from an American soldier describing the "water cure" practiced against recalcitrant Filipinos who wouldn't provide information. It details how a victim would be bound, laid on his back and have water, kerosene or coconut oil forced down his throat until he was bloated. He would, according to the description, be kicked or punched in the stomach. A May 15, 1902 front page story in the Dakota Ruralist is equally graphic in its description of the water cure, using it to reinforce its obviously anti-imperialist sentiments: An army of brutalized men were sent over to the Philippine Islands, in the name of Christian civilization, to subjugate the people to the United States government, by shooting them down like dogs. The soldiers treat the Filipinos very cruelly. They often receive orders to shoot every human being that comes in sight, man, woman and child. The "water cure" is a new punishment, invented for the sake of finding out secrets from people who know something about the army forces. By the command of an officer, they take a man, bind his hands and feet, take him over to a tank and full his body with water; then some of the soldiers throw themselves upon him, squeeze the water out again, and when he recovers a little, they again do the same thing to him. This is kept up so long till he either tells all he know or dies. Despite American news reports of such atrocities by its own troops, such as extensive use of torture, the burning of villages and the internment of Filipino civilians in camps, by October 1899 popular support for annexation of the Philippines had gained such momentum in the United States that President William McKinley, initially opposed to it, finally lent it his full support. Speaking in Springfield, Illinois in a classic defense of the concept of Manifest Destiny, McKinley said: "My countrymen, the currents of destiny flow through the hearts of the people. Who will check them? Who will divert them?...And the movements of men, planned and designed by the master of men, will never be interrupted by the American people." Later McKinley justified his decision to annex the Philippines by saying that, "No imperial designs lurk in the American mind. They are alien to the American sentiment, thought and purpose. Our priceless principles undergo no change under a tropical sun. They go with the flag."[21] As the Philippines insurgency dragged on into 1902, and as newspapers reported mounting casualties, the American public began to lose heart for the campaign. Still support remained strong enough to bring the guerrilla war to a successful conclusion for the Americans, although the effort required 126,500 American troops, of which 4,200 were killed and 2,800 were wounded. On the Philippine side, there were 18,000 partisans killed in battle, and an estimated 100,000 Filipino civilians who died as a result of the fighting and of related hunger and disease. It was a Vietnam-like conflict that grew increasingly unpopular in the United States and resulted in strong sentiments among Americans for granting Filipinos their independence. It may have been too late to change the public perception about how the war in the Philippines was being carried out. McKinley and his administration had much to defend. Teddy Roosevelt, as war hero and vice presidential candidate in 1900, was one of the chosen apologists for McKinley's foreign policy. He was a natural, since he had done much to lobby for the fight with Spain and the annexation of the Philippines. It appears, in fact, that the agricultural press, even those papers opposing imperialism, were reluctant to admit that the United States had engaged in ignoble acts with regard to the Philippines. The Sept. 23, 1899, Michigan Farmer, for example, offered: There is no question but the commercial results of Dewey's victory in Manila Bay will outweigh anything we had ever imagined as to our Pacific Ocean trade....But this is not the issue at stake. If it is, God pity us! If we cannot justify before the world our position to date in the Philippines, and the policy concerning them, which is generally accredited to the present administration, we shall have to take our place among the nations as a most brutal example of force employed for greed--an example of high promises and unworthy attainment. The issues involved in the Philippine question are moral. We believe the problem will be settled on moral lines. Press Speculation on Philippine Competition With U.S. Farm Products Both the Dec. 3, 1898, and Feb. 11, 1899, issues of the Michigan Farmer raised the specter of U.S. farmers competing against those in the Philippines, especially with regard to sugar, and to a lesser degree with regard to tobacco. Under the headline, "Future of the Beet Sugar Industry," the Dec. 3rd story argued that it would be years before U.S. farmers felt the competition from Philippine cane sugar, by which time dropping prices would increase consumption anyway. It did hint, however, that imports eventually could put the domestic sugar growers out of the sugar business. The second article was even less optimistic, concluding that sugar beet farming hinges on contingencies such as development of the sugar industry in our new territories, maintenance of the state bounty, and continuation of the tariff duty on foreign sugar. The story advised farmers to continue growing beets, regardless of the risks, but to avoid investing capital in sugar factories. This was one of the few stories identified in the sample of farm publications that made an attempt at advising farmers. Since sugar was the main export commodity of the Philippines, we suspect it was easier to provide a sound market analysis. Sugar was the primary concern of farmers with regard to issues of Philippine annexation. Sugar and abaca made up roughly 75 percent of Philippine exports, while tobacco and coffee comprised about 13 percent. American occupation was to lead to preferences for Philippine sugar imports, causing a significant growth in production until the Agricultural Adjustment Act of 1934 set quotas for all exporters to the United States[22] Starting at the end of 1898, when it became clear that the Philippines might be annexed by the United States, the agricultural press began publishing information about farming in the islands. This information generally was printed without editorial comment, so that farmers had to calculate for themselves the degree of threat the Philippines posed with regard to market competition for U.S. products. Both the Dec. 20, 1898, and June 6, 1899 issues of the Progressive Farmer, for instance, included information about agriculture in the Philippines. The Dec. 24, 1898 Michigan Farmer reported that a federal expert would go to the Philippines to study the agricultural situation there, and the May 27, 1899 issue of that paper published a glowing report of all of the islands' crops and exports, including rice, corn, fruit, coconuts, and cigars. In fact, information about Filipino agriculture seems to have appeared increasingly frequently, including in the Michigan Farmer on Nov. 11, 1899, and in 1900 in the issues for Nov. 11, Feb. 10, May 12, May 26, June 9, July 14, Aug. 11, and Aug. 18. Such stories also appeared in issues of the Massachusetts Ploughman on Nov. 18 and Dec. 30, 1899, and on Jan. 27, 1900. The Nov. 11, 1899 Michigan Farmer was one of the few publications to provide detailed import and export statistics for each new U.S. possession. For example, it reported that the U.S. exported 42,289 tons of coal to the Philippines in the first nine months of 1899, versus 11,085 tons during the first nine months of 1898. It also reported exports of 143,293 yards of cotton cloth in 1899 versus 1,714 yards in 1898. The Jan. 27, 1900, Massachusetts Ploughman detailed Spanish exports to the Philippines in 1896, the last year before the American occupation, to provide a base of comparison for markets since the U.S. acquisition of the islands. The newspaper editorialized, "Not only is all this trade likely to come to the United States in the future because of better goods and cheaper transportation, but it is likely to be largely increased by the better condition of the people under our Government...." As was usually the case, the newspaper failed to offer advice on how readers could act to take advantage of these new market conditions. The powerful sugar lobby was one that generally opposed Philippine annexation and began a struggle for the imposition of tariffs against competitive Philippine products. The Feb. 4, 1899, Michigan Farmer reported such trade debates at length. Under the headline, "Working the Agricultural Press," the publication detailed the objection by some US senators to inserting anti-imperi-alist articles from the farm press into the Congressional record, saying many of these papers were engaged in "a very systematic and subtle attempt to mislead the people of the country with respect to the question of expansion." It reported Sen. Charles Fairbanks of Indiana as arguing: The agricultural press of the country as a rule has occupied a high position in the confidence of the people, and we are sorry to see its influence used in promoting the projects of any schemer. It will surely end in lowering its own self-respect and forfeiting the good opinion of the agricultural classes. Let us all be frank and honest in expressing our opinions, and fair to those who differ from us, but keep clear of all schemes and combinations, which will assuredly make this great engine of progress and advancement liable to the suspicion of being mercenary and dishonest. The Indiana senator acknowledges the power of the agricultural press to sway national public opinion and political forces at the time of the Spanish American War, lamenting that many in the rural sector had come to reject colonial expansion. Summary and Conclusions It would be assumed that the traditional functions of the agricultural press during the late 19th century were to inform agricultural producers about the economic, legal, meteorological, technological, demographic, and other conditions directly impacting their readers. But a reading of the agricultural press of the Spanish American War period reveals a very limited amount of space devoted to agricultural news. Pages were filled with news and commentary concerned with management of the farm house, medicine, fashion, poetry, and with political and economic news and commentary generally unrelated to farming. Farm publications, such as those in our sample, were often sold in combination with general interest and general circulation newspapers and magazines, but it appears that the farm press was meant to provide virtually all the reading a farmer or his family would require. This might reflect an inability for most farmers to afford more than one or two publications A closer reading reveals clearly that the agricultural press was not fulfilling the functions that might be expected of a trade press. In the midst of rapidly expanding import and export opportunities, the agricultural press devoted very little, if any space to import and export information. Even when such information was provided, there was no advice as to how the farmer might act upon it by increasing their profits, decreasing losses, increasing productivity, or lowering their workloads. Agricultural publications had no need to appear impartial or passive with regard to the possibilities of exploiting new markets overseas. Most of their readers were small farmers assumed to be generally allied against the power elite of politicians, retailers, bankers, transportation executives, although it is true that taking a hard stand against the McKinley Administration's foreign policies and adventurism might in some way alienate major advertisers or Republican political patrons. There was little to indicate that this was the case, however, since there was no particular indication of a strong endorsement for such policies in the papers analyzed. When these agricultural publications did address foreign trade, such as in articles about beef exports to Cuba, or competition from imported sugar, they provided seemingly factual and statistical detail, but this type of reporting was rare from our observations. It is also possible that the audience for these publications was relatively uneducated and unable to absorb complex information about the international agricultural market. Again, this assertion could be challenged on the basis of the complexity of much of the other content of the agricultural publications, which included sophisticated news and analysis on hundreds of other topics unrelated to agriculture. The Dakota Ruralist, for instance, carried long and complex pieces by Leo Tolstoi, detailing his social and political theories for rural transformation. The papers also carried long analysis pieces on the Spanish American War and its projected effects, along with other international news and commentary. This paper set out to demonstrate the agricultural sector was very much integrated into the world economic system by the late 1890s, and that the agricultural media reflected the sophistication of this integration. Although it is obvious the rural media was sophisticated in its analysis of the causes and execution of the war, it was unsophisticated in regard to its analysis of issues specific to agricultural economics and market exploitation. Rural states, despite their physical isolation, fully participated in a collective analysis, through the press, of the factors of American imperialism and colonial expansion, actively supporting President McKinley's foreign policy at the beginning of the Spanish American War. They then tended to turn against these policies as the Philippine Insurrection dragged on. This initial sup-port for the war was the result of rural economic and social conditions at the time, including an agricultural recession resulting from factors of the Panic of 1893. It was also the result of historical factors such as remnant patriotism and nationalism from the recent Civil War era. Farmers could only get the impression from the papers analyzed that overseas markets such as the Philippines and Cuba would not solve their economic problems. There is clearly a lack of adequate agricultural market information to sustain farmer interest or optimism with regard to the conflict. A farmer could only conclude from the coverage that the war was not producing the agriculture market results that had been predicted in mid-1898, as the war was beginning. It is most likely that reliable international agricultural market information was simply not available for the Philippines, and what was available was primarily in regard to crops that most farmers weren't producing themselves, or in regard to crops that were unlikely to reach the same markets that these farmers traded in.[23] [1] Notes 1. Emery, Michael and Edwin Emery. The Press and America: An Interpretive History of the Mass Media (Eighth Edition). Allyn and Bacon. Boston. 1996. pp. 198-205. [2] Hawes, Harry B. "Philippine Uncertainty: An American Problem." The Century Co. New York. 1932. pp. 5-6 [3] 3. Ibid. 4. Vaughan, Christopher, unpublished manuscript. Rutgers University. 1997. [4] 5. The Encyclopedia Britannica Eleventh Edition. Vol. XXV. Cambridge. University Press. 1911. p. 597 [5] 6. Williams, William Appleman. "The Vicious Circle of American Imperialism." in Fann, K.T. and Donald. C. Hodges (editors). Readings in U.S. Imperialism. Porter Sargent. Boston. 1971. [6] 7. ibid. p. 118. [7] 8. ibid. [8] 9. Trask, David A. War With Spain in 1898. New York. MacMillan. 1981. p. 469 [9] 10. Welch, Richard E. Jr. Response to Imperialism. Chapel Hill. University of North Carolina Press. 1981.p. 122. [10] 11. Trask, David A. ibid. p. 472. [11] 12. Vidal, Gore. The Decline and Fall of the American Empire. Odonian Press. Berkeley. 1995. pp. 17-18 [12] 13. Hofstadter, Richard. in American Imperialism in 1898: Problems in American Civilization. By Theodore P. Greene (editor). D.C. Heath and Co. Boston. 1955. p. 55. [13] 14. ibid. pp. 62-63. [14] 15. Williams. ibid. p. 122 [15] 16. Quebral, N.C. (1970). Wilmer Atkinson and the early Farm Journal. Journalism Quarterly 47, 65-70. Schapsmeier, E.L., & Schapsmeier, F.H. (1967). The Wallaces and their Farm Paper: A story of agrarian leadership. Journalism Quarterly 44, 289-296. [16] 17. Robinson. ibid. pp. 56-57. [17] 18. ibid. pp. 68-70 [18] 19. Cooper, Jerry with Glenn Smith. Citizens as Soldiers: A History of the North Dakota National Guard. The North Dakota Institute for Regional Studies. Fargo, N.D. 1986. [19] 20. Trask, David A. War With Spain in 1898. New York. MacMillan. 1981. p. 469 [20] 21.Welch, Richard E. Jr. Response to Imperialism. Chapel Hill. University of North Carolina Press. 1981.p. 122. [21] 22. Trask, David A. ibid. p. 472. [22] 23. Beisner, Robert. Twelve Against Empire: The Anti-Imperialists, 1898-1900. McGraw Hill. New York. 1968. [23]