Content-Type: text/html Estella Karn, The Tough-Talking Program Manager Behind the Radio Talkshow of Mary Margaret McBride It could be said that behind every great radio personality's phenomenal success is a manager who pushes. It was certainly so in the case of Mary Margaret McBride, pioneering radio talkshow host. Estella Karn was the woman behind the woman. McBride said at the time of leaving her highly successful ABC network show that Karn had been both her personal manager and her program manager." Karn had also been her promotional manager and her press agent. Karn's office was a one-of-a-kind public relations firm: she was a one-woman band. McBride said: "I could not have lasted on radio 20 years without her."[1] With Karn promoting and producing the program, McBride had logged broadcasts on the flagship stations of every radio network, for many years having a studio at Rockefeller Center: station WOR, for the Mutual Broadcasting System, from 1934 to 1940; for CBS, from 1937 to 1941; for WEAF and WNBC, for NBC, from 1941 to 1950; and WJZ, for ABC, from 1950 to 1954.[2] Sidney Fields noted in his "Only Human" Column for The New York Daily Mirror , that by October 1953, McBride was heard over 200 stations on the ABC radio network at 1 p.m. daily, broadcasting out of her own apartment off Central Park. In the program, the talkshow host averaged about 2,500 letters weekly and earned a "fat four-figure salary."[3] There were reports that she had made $200,000 in 1952, not including royalties for books and magazine articles.[4] McBride reputedly paid Karn fully one-third of her earnings.[5] The talkshow host paid the radio program's staff of twelve out of the other two thirds.[6] McBride in fact considered Karn her "partner."[7] Karn could also be known as the woman who made McBride an international celebrity. As Collie Small of Collier's noted about Karn: "She helped propel Mary Margaret into radio, shoved her into television, and even forced her to buy her first fur coat when they went to Missouri for 'Mary Margaret McBride Day',"[8] Nov. 22, 1940 [sic]. That's the day on which Gov. Lloyd Stark told listeners on a nationwide broadcast[9] why McBride was the most listened-to woman on radio.[10] Nov. 22, 1940, was the first and only day ever that the national media descended on Mexico, Mo., where McBride had held her first job after graduating from the Missouri School of Journalism (1919), that of city editor of The Mexico Ledger. During the hoopla surrounding the media event, numerous press releases were generated out of Karn's Manhattan office throughout October, November and December. Hundreds of magazine and newspaper articles followed, including one for Life magazine. Karn must have phoned the local organizers repeatedly because Editor L. Mitchell White of The Ledger, McBride's first boss, published daily updates of the upcoming event, which included facts only someone in McBride's office would be privy to. McBride also was hyping the event to her listeners on her program over the CBS network.[11] Someone even thought it would be nice if Curtis Mitchell, editor of Movie-Radio Guide and another Ledger alumnus, would come on her program to present to McBride the Award of Merit "for excellence in broadcasting." Then Mitchell could follow her back to Missouri for the special day, where he would serve as master of ceremonies on back-to-back broadcasts.[12] Someone thought it might be good as well, because McBride was the most well-known Ledger alumnus, for the newspaper itself to have a special alumni celebration in conjunction with M.M.McB. Day. The event would be used to honor the White family, who had served as editorial heads of the newspaper for almost 75 years. Someone even thought to write an article about the most listened-to woman in the McBride's broadcast studio -- Estella Karn.[13] The ironic fact, it that Karn probably generated that press release too. Karn was not so different from many in later years who had survived the Depression of the 1930s. In times of plenty, she would buy twenty of something when one item would do, just in case adversity hit. She was especially enamored with old silver and old glass,[14] and would buy many copies of pieces she already owned. McBride would implore Janice Devine, the legwoman on the show, to restrain Karn's buying impulses.[15] But no one every had much luck in restraining Karn once she set her eye on something, or her mind to something. An unformed idea once it was conceived by Karn, crystallized, then formed into many facets -- as in the cut of fine crystal. In Karn's professional life, she would not pursue one idea when putting twenty into motion was possible. It was almost as if she believed the old saying that putting one's eggs in one basket would surely doom one to failure. One should have many baskets, with many eggs and -- just in case -- organize an Easter egg hunt so the desire will be there to find all those eggs. If you can get the egg hunt in the middle of a great event with some great newsmakers, such as on the lawn of the White House, so much the better. The irony about Karn carrying so many baskets full of eggs is that she rarely dropped one. She had the stamina and persistence of vision to see to it that nary an egg was broken. McBride attributed Karn's impulses to do more than was often thought necessary to an impoverished youth; more particularly, Karn as "a poor little girl at sixteen, depending on her own efforts and never having enough of anything."[16] McBride could understand Karn well on this point. Even when the talk show host was making a lot of money, she saw the poor farm just around the corner; she worried about being poor and alone and unloved."[17] Memories of years of struggle during her youth made Karn vulnerable as well, and she collected hardscrabble persons with hardluck stories in the same way she collected silver, glass and broadcasts. McBride said Karn was touched by almost any sobstory. McBride added, "Undoubtedly she sometimes believed the tales, but even if she wasn't sure, she helped just to avoid the possibility of suffering she understood so well -- hunger and destitution."[18] This fear of destitution often kept Karn working hours on the minutiae of arranging daily radio schedules. She did not trust anything to chance. She hated to release these little details to anyone else because she was certain no one would care as much as she did about getting things done right. Writer Collie Small apparently had some insight into the psyche of Karn. Small said in Colliers the program manager took the time to count 300 M.M.Mc. imitators.[19] Somewhere early in McBride's career as talkshow host Karn decided to collect all the McBride broadcasts. At the time, McBride said she asked Karn, "Why on earth do you want to waste all that money on recordings? Who would want to listen to those old things?"[20] Karn countered, "Oh -- when I'm old I'll sit by the fire and play them."[21] Karn, in the case of McBride broadcasts, made a fortuitous decision. Someone else was ultimately interested in those recordings. Beginning in 1991, Janet McKee at the Library of Congress continued to go through the only extant file of the McBride broadcasts, those recorded by Karn. McKee is putting the broadcasts on more durable disks for the Sound and Recording Section. In that file are the one and only voice recordings of many famous and near-famous persons McBride interviewed, spanning a quarter of a ce ntury. During the final broadcasts in 1954 at ABC, it was noted that McBride and her radio family had produced 15,000 broadcasts.[22] It was estimated that she interviewed 30,000 persons during that tenure.[23] The broadcasts form a living repository of generations past: what Americans were talking about -- as it happened, who Americans were listening to -- as it was said. McBride reminded her fans that the 20-year period of her broadcasts covered years of depression, recovery from depression, return to posterity, preparation for war, war and its aftermath. [Her broadcasts] record the voices and sometimes revealing thoughts of the leaders in many fields during that period.[24] Karn was the one who made the decisions that drew the great and near-great to the program. Rose Feld, a reviewer for the New York Herald Tribune, called Karn a brilliant entrepreneur, "no headliner herself but a manipulator of headlines."[25] Karn was trained early in hype. Her life indeed had been one of extreme contrasts in her formative years. Karn had been educated in a convent.[26] However, as a teen-ager, she liked to tell others, she had run away from a guardian to join the circus, and later worked with tough-talking carnival folks. In Karn's own way, she was creating a myth about her own her beginnings. But, her romanticization of those early years was based on fact. In San Francisco, her career began like many young journalists; she cut clippings for the United Press. She found a job doing publicity for an amusement spot, which in turn translated into a position as "advance man" for the Al G. Barnes Circus.[27] Karn was known for pulling off colorful publicity stunts for the circus, Once she walked down the boardwalk at Venice, Calif., "tugging a stuffed elephant, all tied up in pink ribbons."[28] Following that early publicity experience, Karn believed there was nothing she could not promote.[29] After advancing the careers of lion tamers, Karn had started in New York tamely enough, working at the Interchurch World Movement, writing press releases for missionaries. It was there, in 1920, that she had met McBride. Meanwhile, McBride said Karn was certainly someone she did not expect meet while working for a church organization. Karn arrived in the New York offices of the organization a week after McBride.[30] Describing her first impressions of "Stella," the person who would become her lifelong confidante, McBride said: "I can see her now, a tiny creature, well under five feet, heavy red-brown hair in a great bun, brown eyes eager."[31] Physically, Karn was not prepossessing. But there was something about her that spoke of boundless energy. In the thinly disguised fictional work of Tune in for Elizabeth, McBride provided a pseudo-portrait of a publicity agent that sounds very similar to Karn. McBride says the agent "looked more than equal" [32] to the job, exuding energy that was apparent: There was no mistaking her efficiency, any more than you could miss the charm of her crisp, tailored suit and blouse, her close-cropped black curls under a wispy black valentine of a hat. Her eyes were a snappy black and her movements were as quick as a bird's.[33] Karn's renown had preceded her. McBride said Karn already had a reputation as the best promotion person in the business. The rest of the staff was surprised that Karn was hired sight unseen at $65 a week: "The news of this vast pay had preceded her and we were prepared to loathe her. But she proved so friendly that we forgave her and acknowledged she knew more about publicity and promotion than all of us put together."[34] Karn apparently approached the conventional job for the church organization in an unconventional way. McBride said Karn was just what the place needed, though at first the missionaries were a little taken aback by her informal ways and shoe business vocabulary. She always referred to them as "mishes" and spent hours asking them about their lives in Timbuktu, Zanzibar or wherever they came from.[35] One of Karn's most ambitious projects was a prayer "with piety and punch," to be heard around the world. McBride said of the prayer: When she described it you could fairly see all the people of the earth gathered together in their own lands just when the sun rose over the mountain, desert, forest or plain, intoning in their many languages the same prayer.[36] Ernestine Evans, in the New York Herald Tribune, said meeting with Karn was "the reddest letter day in Mary Margaret's experience":[37] "It began a life-long friendship, and ultimately MMBcB's having a mighty press agent all her own, and parties galore with circus and carnival people and press folks."[38] Apparently, Karn moved in with McBride and a third friend, Hortense Saunders, shortly thereafter. They moved into a one-room apartment in an old brownstone house on lower Fifth Avenue. Saunders had worked with McBride for the Cleveland Press and had followed her to New York.[39] McBride soon learned Karn would be someone unusual to know. The first Christmas in Manhattan, McBride reports she went on a double-date to Delmonico's, watched a cooch dance at Karn's party on Washington Street at an Armenian cafe and midnight mass at a Greek Orthodox Church around the corner -- a spur-of-the-moment excursion led by their new roommate.[40] McBride and Karn were also thrown together in their work. They were sent to cover a convention in Atlantic City, and provided with two rooms and a connecting bath there. McBride talked about her naivete in a private incident. Karn apparently rescued her from being scalded when McBride was taking her first bath in a bathtub. The former farm girl from Missouri did not know how to turn on the cold water.[41] Juxtaposed with this image of McBride's Victorian modesty and farm girl naivete is the specter of bathing beauties out on the boardwalk parading around in the most revealing beach garb of the day, wearing black cotton stockings and subdued fabric that covered them from head to toe. It was in Atlantic City McBride got to know Karn well. Between sessions McBride she and her travelling companion explored together the auction rooms, the fortunetellers' booths, the salt water taffy emporiums, the seafood restaurants, and were even pushed along the boardwalk in a double roller chair. Inevitably, Stella knew not only the man who rolled us but the woman who cut silhouettes and two of the fortunetellers. She had been with each one in some carnival or circus, and I stood around on one foot and then the other while she reminisced with them.[42] McBride said she could never get enough of Karn's "so-different atmosphere." Karn trained her in the handling of "mishes" in publicity trips and visits with carnies and circus people. Karn always introduced her as "a towny" but would explain McBride was "a good Joe."[43] McBride thought Karn would rather talk about being a circus press agent than to have to do it all over again.[44] While Karn talked to tattooed ladies and women lion tamers, McBride really liked to talk to writers.[45] McBride remembered from the time that she dated a man named Max, who turned out to be a married man. Karn, meanwhile was attending Columbia University. She liked her Chinese professor and a fellow student who was Siamese, from her international law class at Columbia.[46] The interfaith movement had its financial backing withdrawn,[47] after they had been eight months on the job.[48] They were out looking for work again. Disagreements arose with the landlady, and the three were soon evicted from their apartment. Karn would move with McBride and Saunders into a Greenwich Village loft, a dingy, fourth-floor walk-up on Fourth Street. Drawing straws for rooms, McBride got the large bedroom, Hortense,a small one, and Karn, the couch.[49] This was one of McBride's worst times; she said Karn even got despondent: "We were so hungry at time that we held long conversations about what we would eat when we finally got jobs."[50] Karn and McBride went to many interviews. When McBride found a job writing for The New York Evening Mail, it was Karn who thought of a celebration. Karn did the best she could after "living on nothing a year." She had treated McBride a package of her favorite cookies, Coconut Dainties.[51] Karn, shortly thereafter started working in promoting a new medium -- radio. Radio critic Betty Colfax noted this about Karn's promotional background radio, "She's had white elephants and gold mines."[52] Some of the gold Karn mined in her early radio career with WOR were entertainers Paul Whiteman, Vincent Lopez, Rudy Vallee, the Pickens Sisters. It is no coincidence that Karn's friend McBride became a ghostwriter for Karn's clients. When McBride's job as reporter for The Mail folded during Frank Munsey's newspaper buy-out during the mid-1920s, Karn suggested that she capitalize on the phenomenon of radio. McBride "edited" articles by Whiteman and Lopez for The Saturday Evening Post.[53] Karn got McBride to invest profits from those magazine articles in the stock market. Both of them lost a fortune when the market crashed. McBride reportedly lost $100,000.[54] Karn, meanwhile, would later tell friend Betty Colfax -- in her own style -- she had "dropped a neat $60,000 in that disaster, which sent many male victims leaping from window sills to oblivion on the pavement."[55] Lean times came again for the two, but Karn still held on to her radio contacts. When the bottom subsequently dropped out of the magazine market during the Depression, it was Karn who recommended McBride try out for WOR's talkshow position of "Martha Deane" -- and the rest is history. Listeners to early broadcasts were certain that Karn had taken on a white elephant, but McBride soon proved herself as talkshow host. After all, as Betty Colfax noted, McBride had the help of someone who would earned the reputation of "the best promotion woman in America."[56] In the program's offices at West 45th Street, Karn was often on the telephone selling anything connected with McBride, speaking to as many as three at a time. It was there she kept the living "McBride repository": hundreds of copies of every article, in addition to the dozens of copies of books and many recordings of the radio programs.[57] She had begun filing broadcasts in the early 1940s. McBride thought it was around the time of Pearl Harbor. Karn reportedly also had a secretary take down the broadcasts in shorthand -- just in case.[58] McBride said to describe Karn's office "as a disciplined beehive would be under-painting the picture."[59] Besides two secretaries, Karn worked with a small staff. Extensive clipping files were kept on past and potential guests. The several thousand letters from fans were sorts and filed daily. McBride signed even routine replies prepared by her secretaries. Other letters were redirected to guests who had appeared.[60] A portable radio set for checking programs, stood in one corner cubby hole; framed in ground glass, "the conference room" sometimes emitted angry bellows. It was known as the sweatbox because Karn interviewed sponsor and would-be sponsors there.[61] Karn reportedly could smell a press agent's exaggeration of a product from miles away.[62] She kept an extensive file on sponsors grouped together with the histories of their firms. There were files for those who had passed muster, files for those who tried to make the grade, and files for those who did not even try. In Tune in for Elizabeth, the radio manager said about sponsors: It's one thing to believe your merchandise is better than the other fellow's, to sit up nights planning ways to make it better. It's quite another to say it's better, without chapter and verse. [She pointed her pencil at the bottom file.] Those few sinners stuck by their claims so we threw them into outer darkness.[63] It was here that some were cast into the outer darkness, following the complaints of fans. It was not unknown for the staff to raid the local stories to see if sponsors were delivering on schedule or that the produce was as good as the sponsors claimed.[64] Karn apparently had carte blanc entertainment privileges to McBride's apartment. Sometimes the staff would raid McBride's cupboards, testing the food sent to her by the sponsors. One time the staff tested gingerbread by making twelve kinds of cookies and four upside-down cakes in one evening.[65] Sometimes Karn would direct the staff would eat in the dining room of McBride's apartment, even if the talkshow host were gone on an engagement. The room was paneled to the ceiling. It reportedly had a fine Sheraton table and a highboy in rose mahogany and Sandwich glass.[66] Karn new that in informal repasts, McBride used the Spode china. For fancier layouts, she brought out the Crown Derby.[67] McBride said that from the dining room, "There was a breath-taking view of Central Park from a great window -- a glistening lake, dark trees and tall white buildings, like sentinels, rimming the whole."[68] It was from this apartment that McBride conducted her last years of broadcasting for ABC.[69] McBride apparently found Stella Karn's behests difficult to overcome. McBride said, "Stella was my chief booster, frequent deflator, and head of my radio family."[70] But much of McBride's success turned on Karn's day-to-day decisions as program manager for the "Martha Deane Show," as well as the later broadcasts for "The Mary Margaret McBride Show." Karn had unflagging curiosity, and pressed McBride to ask more questions on the air. Karn spent a lot of time talking up the show to advertisers.[71] McBride called Karn the best of managers:[72] [B]ecause of her intense curiosity about everything, her business sense and her intuition, she was the best manager a radio program ever could have. If we had not met in our early twenties when we each had a job in an interfaith organization, I am convinced I would have been out of radio forever before my first six months on the job.[73] McBride also called Karn "an indefatigable slave driver." McBride said even when Karn was 4,000 miles away she kept a watchful eye on her professional partner's activities. McBride referred to the time Karn stayed in New York while she was in Norway, interviewing King Haakon. The program manager rigidly checked on McBride's schedule to make sure she was carrying out all the plans.[74] King Haakon was honoring McBride for her broadcasts on Norway's stand against the Nazis during World War II. Karn sensed McBride -- in the midst of all the adulation -- might be resting on her laurels because the talk show host was talking on the air about being overwhelmed by the honor. Karn sent McBride a short-wave message, "Madame Queen, don't start to believe your own publicity!"[75] The incident occurred during the interview with King Haakon. McBride's heated exchange with Karn had been heard on the air. The king reportedly was distressed when McBride assured an aide that it had been heard by all.[76] Karn knew McBride liked to fancy herself the monarch of the microphone. McBride in fact said that in radio she was queen of the world, her world anyway.[77] A short list of several major honors bestowed on McBride during her radio career explains why McBride could make that claim. In 1936, McBride was awarded a medal by the Women's National Exposition of the Arts and Industries for the year's "greatest contribution to radio."[78] In 1938, McBride was awarded the Missouri School of Journalism's Medal of Honor.[79] Then two years later, as previously noted, the governor of Missouri named a "Day" after McBride, and other accolades followed. The 1950 Associated Press Poll of women's editors across the nation voted her the outstanding woman of the year in radio.[80] Also in 1950 McBride joined Edward R. Murrow in receiving the One World Award for radio work, in a ceremony at the Waldorf Astoria. They were among seven public figures to receive the award in the campaign for world peace, human rights and international statesmanship, including one of McBride's friends, Carlos Romlus, president of president of the United Nations.[81] In 1952, because of McBride's successful home-spun delivery of her sponsor's commercials, the Sales Executives Club of New York named her one of America's 12 greatest salesmen -- she was the only woman in the group.[82] She joined an distinguished roster that included Conrad Hilton and the Rev. Dr. Norman Vincent Peale.[83] When Karn sarcastically pointed out to "Madame Queen" not to let all this adulation go to her head, she was indirectly reminding McBride that someone else had played a major part in manufacturing the kind of image that leads to public acclaim. Someone else had arranged the programming that brought major newsmakers to the studio for interviews. Someone else had solicited the sponsors for McBride's show. If McBride did not have the sponsors in the first place, she could not have been America's top saleswoman in the second place. All those unspoken "someones" were Estella Karn. And Karn was certainly not a drone who buzzed around the queen bee, even when the radio hostess had an All-American rose named after her and was duly listed in the seed catalogues for "blooming in queenly dignity, Mary Margaret McBride will remain in never-fading glory through the hottest summer weather."[84] Karn, after all, had aggressively sought even that title for McBride, as part of an advertising campaign for a sponsor during a noteworthy broadcast.[85] Then there were those mind-boggling extravaganzas thought up by Karn for McBride's 5th, 10th and 15th anniversaries on Radio. McBride had to be pushed into trying them. Karn assured her they would work, then labored hard to make it so: > On the fifth anniversary of McBride's first broadcast, on May 31, 1939, 25,000 women came to hear her at a big public appearance at Grand Central Palace -- only several hundred were expected, and many were turned away.[86] > On May 31, 1944, McBride celebrated her tenth anniversary before a rally of that filled the old Madison Square Garden.[87] > On May 31, 1949, the 15th anniversary, Karn brought off a celebration to top a fifteenth anniversary party for May 31 in the house that Ruth built and Joe Dimaggio maintained[88] -- Yankee Stadium. Karn's publicity releases at that time noted that in McBride's years on radio, she had conducted 12,000 live radio interviews "with a wide and impressive a variety of names as are listed in Who's Who," a great many who were men."[89] Someone at the program -- probably Karn -- noted the trends and said, the next such celebration would probably have to be held in the Grand Canyon.[90] The woman who thought up "grand" schemes, planned big and worked hard, argued strongly for her own points in a disagreement, which invariably occurred almost daily on the radio program. The most of McBride's audience already knew of their feuds because Karn and Mcbride had previously had one of their "more unrestrained arguments" -- as McBride phrased it -- on the air. The conversation involved Perot, the goat. The year was 1935, when McBride had only been on the air, at WOR, only two years. McBride had br ought Perot home from a sabbatical in Paris. This fact was broadcast from the Ille de France, just as McBride was disembarking in the New York harbor.[91] It seems that McBride and Karn did not know that their ship-to-shore telephone conversation was being picked up by the listening audience. McBride said listeners subsequently wrote and quoted verbatim the conversation in which Karn complained about Perot about being an old goat and not a little lamb.[92] Karn thought a lamb would make better publicity than a goat -- and could not Mary have known she should have had a little lamb with her when she returned from France? McBride and others speak openly of Karn's hair-trigger temper. Colfax said, "Estella is like an unpredictable volcano. She's always erupting in the most unexpected moments."[93] McBride apparently acknowledged Karn's explosive temper by saying, her manager enjoyed life more than anyone else "even with her tantrums."[94] Fortunately, Karn's temper also made her a formidable foe, who often had to stand tough in negotiations with station and network executives.[95] McBride and Karn's volatile relationship was once compared with the working relationship of Kate Smith and Ted Collins. He too had almost a fanatical devotion to his client, which caused him "to show fury at the slightest hint of criticism."[96] However, his fury was directed not at Smith, but her critics. Both manager-performer teams were compared to the partnership of Anna Sosenko and Hildegarde. Incidentally, while Karn took one third of all profits from the McBride broadcasts, Smith and Collns shared 50-50, an agreement said to be immensely profitable to both.[97] People said Karn bossed McBride.[98] And, Karn did boss her around, but this was not the first time McBride had fallen into such an alliance. Her day-to-day relationship with Karn was not so different that the relationship she had with Mortie Lynn Tyler (Whitlow), who had been McBride's roommate at boarding school, years ago at William Woods.[99] As one writer pointed out, McBride apparently thrived in personal relationships in which she was alternately scolded and petted.[100] Rose Feld said in the New York Herald Tribune that Karn could cut McBride to the quick by referring a particular performance with the words "sweetness and light," a charge which "bitterly irked" McBride.[101] Karn even argued with McBride over how she should entertain her own mother (Elizabeth nee Craig)[102] when she came for a visit. McBride said: "I felt that I ought to know what my own mother would like and Stella was just as sure that Lizzie, as she called my mother, would prefer her way."[103] McBride indicated how heated disagreements became between her and Karn in an article carried in The New York Daily Mirror: When two women get into an imbroglio, they almost invariably proceed to a nasty name-calling session that lasts until one of the participants runs out of epithets, haughtily tosses her head and storms off. Then comes a period when the two cut each other dead. . . . Eventually this gets to be boring and inconvenient for both participants. . . . At length on some slight pretext the girls [sic] fall on each other's neck, have a sip of coffee together and thereafter-- or until the next donnybrook -- remain friends.[104] A radio critic who had noticed McBride's quote in The Daily News said appreciatively that McBride had mapped out a plan for getting along on "this turbulent old planet" that men in public affairs could learn from.[105] Another critic, with The New York Times, said when McBride tried to dissolve a crisis in tears, Karn said she "jacked her up with plain talk over a double portion of Luxuro ice cream cake with pecan and butterscotch sauce at Schrafft's."[106] McBride did not particularly like Karn to use expressions like that. One imbroglio was caused when Karn reportedly told Philip Hamburger, a writer for Life, that whenever Mary Margaret privately becomes poutish and begins to whimper (a condition which can be induced at the drop of a muffin), the swiftest way to restore her equanimity is to offer her a piece of cake or candy.[107] Even though their battles were notorious, but McBride said that perhaps they needed the relief their "wild quarrels" brought them.[108] In fact, one newspaper critic called Karn McBride's "other self."[109] a kind of alter ego that helped her keep perspective. McBride said, no two persons were so unalike as she and Karn: "My reaction to a crisis was to dissolve in tears; Stella's was to charge into battle."[110] Karn's criticism would be cutting to many of the radio family and others with whom she worked on a daily basis. When Karn was informed through a frantic cable from Janet Devine that a transmission from the Virgin Islands couldn't be played on the air because of a broken wire, Mcbride said her program manager had snorted and dictated a message: "Get Boy Scout Manual and learn to tie square knot."[111] And, perhaps McBride had her own relationship in mind when she said although Karn would be touched by sob stories, mental suffering was difficult for her to comprehend. McBride said of Karn, "She could be hard without ever realizing what she was doing to the other person. Perhaps subconsciously she felt it wasn't much use seeing the other person's side since the other person was wrong anyway."[112] No matter how much Karn argued with McBride, the radio manager apparently believed in her friends. Karn believed that if a woman was a good newspaper reporter, you could do just about anything.[113] And, McBride was her favorite newspaperwoman. It was a case a sobsister being loved by a collector of sob stories. Betty Colfax said Karn's loyalty to friends was highly valued. Colfax writes: Estella has more friends than any other woman I every knew. . . . She's always there when you need her -- quietly seeing you through the worst moments, offering not only sympathy, but concrete help.[114] McBride also wrote that Karn was a great woman, a genius, the most generous, loyal friend anybody ever had, but she could also be unreasonable, hard-boiled, even cruel, impossible to move once her mind was made up.[115] The radio critics who dealt with McBride's managerial consort had similar adjectives to describe Karn. Feld of the Herald Tribune described Karn as shrewd, stubborn, capable and domineering, but also warm dependable and wholly devoted.[116] Add to these adjectives, those by Richard Dorrance of the Movie-Radio Guide, who called Karn "bustling . . . with a mind like a steel trap and just about as inexorable."[117] Perhaps she had to be all those things. McBride said of Karn at the end of her programming with ABC: She is the one who takes the hard knocks. She's a peppery, courageous individual (just the opposite of pessimistic me) who is positive everything will turn out exactly the way she intends it to. And quite often it does too, for she is a genius at getting what she wants.[118] As one admirer said, "Estella Karn is the feminine answer to a charge made not so long ago by an industrial executive that 'women can't take it in business.'"[119] Rewording that, McBride said the "exasperating and wonderful thing" about Karn was that she was nearly always right about everything.[120] Karn could always remind McBride that she had advised against leaving WOR and the original Martha Deane Show over Mary Margaret's insistence, to go with the sponsorship of Florida citrus growers of a CBS network show.[121] And, it was Karn who succeeded in having the program's subsequent cancellation by CBS announced, in McBride words, "as gently as possible."[122] It was also Karn who was convinced McBride she should go back to her 45-minute radio talkshow -- then worked long hours to make it come about with a new program on WEAF, the flagship station of the NBC network. McBride later remembered that Karn gave up her vacation, and drove herself so hard that she developed a baffling skin ailment.[123] McBride said about her manager: "No matter how unlikely her ideas may have seemed to begin with, I usually had to admit in the end that by some miracle of intuition, she had called the turn. I never yielded without a struggle, and I'd argue for hours while she went straight ahead, hardly listening."[124] McBride said, I came to accept as best I could Stella's belief that you have to do right according to your own convictions. She respected that obligation in others and expected them to do the same for her. In our long friendship and in all our working together, though she argued me down on many questions, she never tried to change me once she realized it was a matter of principle with me. She was an effective leaven for the way I had been brought up, with the idea that there was no middle ground between good and evil, right and wrong.[125] Karn apparently was McBride's evil twin. Although Karn loved a battle and felt deprived when she was unable to wage one,[126] McBride also had a temper. She talked about calling Karn an "idiot" and "spendthrift" after her friend bought a pamphlet called a Dream Book with a quarter tip when they scarcely had money to eat while living in Chelsea.[127] McBride said, even after she had done everything to spoil her pleasure for purchasing the booklet, Karn "was thumbing through the pages with undiminished zest." McBride said of her friend, "She even tried to read some of them to me, convinced that I would eventually be as charmed as she was by her find."[128] Savants can also be good twins. Karn could see possibilities where no one else could see them. Karn was not like typical New Yorkers, described by McBride as being "likely to have a hazy idea that the big continent they hear about on the other side of the Hudson tunnel isn't quite real."[129] It was Karn who insisted McBride interview "every one of the authors who wrote about journeys to Mars and flying saucers, even when they were obvious fakes":[130] "Her favorites were a man who claimed he had talked to a Martian and another who had seen little green creatures get off a flying saucer in the Western Desert. She took these guests to dinner and questioned them exhaustively."[131] One of their wild arguments led to the special programming on the opening of the United Nations. McBride and Karn were in one of those imbroglios, this time, in which Karn was trying to get McBride to go to San Francisco, the site of the UN opening and the place where Karn had launched her professional life. McBride finally said in exasperation, "Stella, why don't you go? You need the change and so do I."[132] McBride said Karn was on a plane within three hours. McBride wrote in Out of the Air about the programming from San Francisco: She had a wonderful time, interviewing mostly representatives of the little countries because she said they weren't getting any headlines. She was always more interested in small nations than in big ones. I doubt if she slept at all for three weeks. Day and night she was rounding up men in burnooses, women in saris, Arbas, Egyptians, Yemenites, Lebanese. Daily her recorded interviews were vivid fascinating accounts of people and customs then unknown to the general public.[133] McBride said the insurmountable difficulties that arose on the trip back from San Francisco were solved "in thoroughly Stella-esque fashion."[134] Because Karn planned to visit her brother in Texas on the return flight to New York, she missed the special chartered flight for reporters. McBride said the situation was the kind of challenge Karn enjoyed.[135] When Karn could not get booked for a flight, McBride said Karn called the airline and ordered a crate for live freight. She had planned to send herself back in the box. She argued with the airline administrators that the regulations did not exclude humans. Somebody got bumped from the flight. McBride said Karn thrived on pushing her point, "Stella would smile that delighted guileless smile she had on such occasions and sweetly read the printed regulations aloud."[136] Karn once slipped on a troop train carrying only sailors. By the time officials noticed her, Karn reportedly had made herself for endearing to the troops that they made her an honorary sailor so she could ride.[137] McBride said, "When I met her, she came off the train surrounded by dozens of dear friends -- the sailors."[138] The fervid discussions started from the San Francisco broadcasts continued for years because those Karn interviewed would drop by her office to talk. McBride said that no matter how complicated Karn's life might be at the time, she'd drop everything to talk to them during their New York visits.[139] Because of her pugnacity, Karn had many coups. During the Cold War, Karn in the final months of her life planned broadcasts from Luxembourg at the height of that country's rose season. McBride said the program resulted in a scoop about the first detailed description of secret factories in Luxembourg. The Germans were planning a terminal attack by "a new and more deadly from of the V-2 bomb."[140] Karn one day decreed that McBride must devote weekends to expeditions" that might turn into adventure stories to be told on Monday."[141] McBride said that through these excursions, she was eventually sold on history:[142] So many Fridays when the broadcast was over we --Stella, Janice, and I -- set off by automobile or airplane for some spot, usually historical, that would provide material. These broadcasts quickly became highlights in our week, and invitations poured in."[143] McBride said it was Karn who tracked down some hobos, and McBride spent some time with them.[144] McBride said that from Karn's circus experience, she had even acquired a flair for the flamboyant and a picturesque vocabulary.[145] Karn wanted to equip a ship to sail around the world to study the habits of people who lived on out-of-the-way islands. McBride visited Haiti and the Virgin Islands, chiefly because Karn was interested. Karn even collected money for the ship enterprise but had to give it up because she could not get anyone else interested in the idea.[146] Perhaps the best Karn coup was arranging for McBride to the cover the coronation of Queen Elizabeth II.[147] Karn was also someone who credited women for those kinds of projects with which they had been traditionally involved. She was the driving factor behind recognizing those involved in local civic betterment projects. Karn and McBride were in tandem here. McBride said Karn's most ambitious effort in civic recognition was the project she launched with the co-operation of the United Church Women, the National Council of Catholic Women and the National Council of Jewish Women. The project aimed to discover what women in all parts of the country were doing for civic betterment.[148] Among the judges were Fannie Hurst; Dorothy Lewis, coordinator of radio for the United Nations; and Ruth Bryan Rodhe, former United States minister to Denmark. Judges from the religious community were Myrta Ross of the United Church women, Elsie Elfsenbein of the National Council of Jewish Women and Marietta Barkhorn of the National Council of Jewish women.[149] Winning the awards were Lulu Fairbanks of Seattle (for civic betterment), Kate Carter of Salt Lake City (for preservation of American history), Lillian Bishop of Salt Lake City (for civic reform and prison work), Bertha Schwartz of the Bronx (for battling drug abuse) and Mother Alice of St. Clare's Hospital (for building of hospitals).[150]' Considering all that McBride said publicly about Karn throughout their long working and personal relationship, it seems almost tongue in cheek for her to say -- looking back after the final broadcast arranged by Karn in the apartment overlooking Central Park (May 1954): "I can't say that we have agreed perfectly all these years but we have a mutual respect and affection that means much to both of us" [emphasis added].[151] Perhaps there is room for two "Queen Bees" in a hive after all. Endnotes [1] Cynthia Lowry, "I've Learned to Love" in Woman's Home Companion (May 1 954), p. 67. [2] Mary Margaret McBride, entry in Current Biography (March 1954), p. 38. [3] Sidney Fields, "Only Human" Column in T he New York Daily Mirror (October 4, 1953), p. 41. [4] C urtis Mitchell, "Mary Margaret's Magic" in Coronet 35 (January 1954): p. 132 . [5] Barbara Heggie, "Mary Margaret's Miracle" in Woman's Home Companion 76 (April 1949): p. 82. [6] Stuart Little, "Mrs. Rooseve lt and Elliott to Do Daily NBC Women's Program" in New Yo rk Herald Tribune (October 1, 1950). [7] Mary Margaret McBride, Out of the Air (New York: Doubleday: 1960), p. 11. [8] Collie Small, "Private Life of a Pied Piper" in Collier's (December 4, 1948), p. 37. [9] Dr aft of Proclamation for "Mary Margaret McBride Day" (October 31, 1940). Lloy d Crow Stark Papers, Western Historical Manuscripts Co llection, 23 Ellis Library, University of Missouri. [ 10] Mary Margaret McBride, entry in Current Biography (1942), p. 52. [11 ] "Miss M'Bride Honored With Award" in The Mexico Ledger, Mexico, Mo. (Novem ber 13, 1940). [12] "Mary Margaret McBride, Here Nov. 22, Is 'Specialist in Friendship'" in The Mexico Ledger, Mexico, Mo. (Novemb er 11, 1940). Citing in part, Richard Dorance, "The Pleas ure of Simple Things" in Movie-Radio Guide (n. month, n. date, 1940). [13] "McBride Manager, Businesswoman Who 'Can Take It'" in The Mexico Ledger, Mexico, Mo. (November 16, 1940). Quoting Betty Colfax, "Big Stars and Baby Elephants," Women's World (n.d., probab ly 1940). [14] McBride, Out of the Air, p. 36. [15] McBride, Out of the Ai r, p. 37. [16] McBride, Out of the Air, p. 36. [17] Lowry, "I've Learned t o Love," Woman's Home Companion, p. 68. [18] McBride, Out of the Air, p. 40 . [19] Small, "Private Life of a Pied Piper," Collier's, p. 36. [20] McBri de, Out of the Air, p. 11. [21] McBride, Out of the Air, p. 11. [22] "Mary Margaret McBride to Give Up Radio Program" in New York Herald Tribune (March 9, 1954). [23] McBride, Biographical Sketch No. 3886, Associated Press Biographical Service, 50 Rockefeller Plaza, New York (July 1, 1954)); in McBride morgue file in The New York Times. [24] McBride, Out of the Air, p. 11. [25] Rose Feld , "She Was Champ in Her Field," review in New York Herald Tribune [on Out of the Air] (February 26, 1961). [26] Curtis Mitchell, "Ma ry Margaret's Magic" in Coronet 35 (January 1954): p. 134. [27] "McBride M anager, Businesswoman Who 'Can Take It'" in The Mexico Ledger, Mexico, Mo. (November 16, 1940). [28] "McBride Manager . . . 'Can Tak e It'," The Ledger (November 16, 1940). [29] Mitchell, "Mary Margaret's Mag ic," Coronet, p. 134. See also Dick Dorrance's thumbnail sketch of Mary Margaret McBride in Movie-Radio Guide (late 1940, before November 11), reportedly edited by Curtis Mitchell. See also Mary Margaret McBride, A Long Way From Missouri, autobiog raphy (New York: Putnam, 1959), p. 30. [30] Mitchell, "M ary Margaret's Magic," Coronet, p. 134. See also Dick Dorrance's thumbnail sketch of Mary Margaret McBride in Movie-Radio Guide (late 1940, before November 11), reportedly edited by Curtis M itchell. [31] Mary Margaret McBride, A Long Way From Missouri autobiography (New York: Putnam, 1959), p. 29. [32] Mary Margaret McB ride, Tune in for Elizabeth [Career Story of a Radio Inte rviewer] (New York, Dodd, Mead & Company, 1945), p. 22. [33] McBride, Tune in for Elizabeth, p. 22. [34] McBride, A Long Way From Missouri, p. 30. [3 5] McBride, A Long Way From Missouri, p. 30. [36] McBride, A Long Way From Missouri, p. 30. [37] Ernestine Evans, "A Mellow Memory Book," review of A Long Way From Missouri in New York Herald Tribune (March 1, 1959). [38] Evans, "A Mellow Memory Book," Herald Tribune (March 1, 1959 ). [39] McBride, A Long Way From Missouri, p. 31. [40] McBride, A Long Way From Missouri, pp. 32-34. [41] McBride, A Long Way From Missouri, p. 37. [42] McBride, A Long Way From Missouri, p. 37. [43] McBride, A Long Way Fro m Missouri, p. 39. [44] McBride, A Long Way From Missouri, p. 45. [45] McB ride, A Long Way From Missouri, p. 57. [46] McBride, A Long Way From Misso uri, p. 55. [47] McBride, A Long Way From Missouri, pp. 61-62. [48] McBrid e, Sketch No. 3886 of Associated Press Biographical Service. [49] McBride , A Long Way From Missouri, p. 51. [50] McBride, A Long Way From Missouri, p. 64. [51] McBride, A Long Way From Missouri, p. 71. [52] "McBride Manage r, Businesswoman Who 'Can Take It'," The Ledger (November 16, 1940). Quoting Betty Colfax, "Big Stars and Baby Elephants," Women's W orld (n.d., probably 1940). [53] "McBride Manager, Busin esswoman Who 'Can Take It'," The Ledger (November 16, 194 0). [54] John Hutchens, "A Long Way From Missouri," book review in New York Herald Tribune (March 5, 1959). [55] "McBride Manager, Businesswoman Who 'Can Take It'," The Ledger (November 16, 1940). [56] "McBride Manager, Businesswoman Who 'Can Take It'," The Ledge r (November 16, 1940). Quoting Betty Colfax, "Big Stars a nd Baby Elephants," Women's World (n.d., probably 1940). [57] McBride, Out of the Air, p. 36. [58] McBride, Tune in for Elizabeth, p. 56. [59] McBride, Tune in for Elizabeth, p. 60. [60] McBride, Tune in f or Elizabeth, p. 68. [61] McBride, Tune in for Elizabeth, p. 60. [62] McBr ide, Tune in for Elizabeth, p. 61. [63] McBride, Tune in for Elizabeth, p. 61. [64] McBride, Tune in for Elizabeth, pp. 76-77. [65] McBride, Tune in for Elizabeth, p. 78. [66] McBride, Tune in for Elizabeth, p. 83. [67] McB ride, Tune in for Elizabeth, pp. 83-84. [68] McBride, Tune in for Elizabeth , p. 83. [69] Jack Gould, "Mary Margaret M'Bride Switches to WJZ" in The Ne w York Times (October 10, 1950). McBride, Out of the Air, p. 147. [70] McBride, Out of the Air, p. 32. [71] McBride, Out of the Air , pp. 35-36. [72] McBride, Out of the Air, p. 42. [73] McBride, Out of the Air, p. 42. [74] McBride, Out of the Air, p. 134. [75] McBride, Out of th e Air, p. 32. [76] McBride, Out of the Air, p. 135. [77] McBride, Out of t he Air, p. 55. [78] Entry on McBride, Current Biography (1941), pp. 52-54. [79] "'Mary Margaret' Will Quit Daily Radio Stint After 20 Years for New We ekly TV Show" in Columbia Missourian (March 8, 1954). [80] "Miss McBride Voted Woman of the Year in Radio by AP Poll" in Journali sm Alumni News 3: 1 (January 15, 1951): p. 1. Sarah Lockw ood Williams Papers, Western Historical Manuscripts Collection, 21 Ellis L ibrary, University of Missouri-Columbia. [81] "Peace Hon ors Announced" in The New York Times (no day, 1950, morgue file #141630, McBride, at The New York Times). [82] Mitchell, "Mary Marga ret's Magic," Coronet, p. 131. [83] "Trade Frontiers Found Expanding" in Th e New York TimesE(1952; undated item in McBride's morgue file, #141630, The New York Times). [84] Small, "Private Life of a Pied Pip er," Collier's, p. 28. [85] Small, "Private Life of a Pied Piper," Collier' s, p. 28. [86] McBride, Out of the Air, p. 53. [87] Allen Churchill, "Mary Margaret McBride," The American Mercury 63, 301 (Januar y 1949): p. 7. [88] Robert C. Ruark, "Mary Margaret" in New York World-Tele gram (May 16, 1949). [89] "The McBride Phenomenon" in Newsweek (May 30, 194 9), p. 50. [90] McBride, Out of the Air, p. 141. [91] McBride, Out of the Air, p. 63. [92] McBride, Out of the Air, p. 63. [93] "McBride Manager, Bu sinesswoman Who 'Can Take It,'" The Ledger (November 16, 1940). Quoting Betty Colfax, "Big Stars and Baby elephants" in Women's World (n.d., probably 1940). [94] McBride, Out of the Air, p. 42. [95] "McBride Manager, Businesswoman Who 'Can Take It'," The Ledger (N ovember 16, 1940). Quoting Betty Colfax, "Big Stars and B aby elephants" in Women's World (n.d., probably 1940). [ 96] Ben Gross, I Looked and I Listened, informal recollections of radio and TV (New York: Random House, 1954), p. 139. [97] Gross, I Looked and I Listened, p. 139. [98] Time (December 2, 1926), p. 82. [99] Mary Margaret McBride, "Memories of My Roommate" in Echoes From the Woods (March 1945), p. 4. [100] McBride, "Memories of My Roommat e," Echoes From the Woods, p. 4. [101] Feld, "She Was Champ in Her Field," Herald Tribune, (February 26, 1961). [102] "Mary Margaret McBride of Radio Talk Show Dies," obituary in The New York Times (April 8 , 1976). [103] McBride, A Long Way From Missouri, pp. 205-206. [104] "Call All Statesmen" in New York Herald Tribune (March 6, 1955), news item in M cBride morgue file of The New York Times. Quoting The New York Daily News (n.d.). Hand-written note on clipping, "by Sann." [105] "C all All Statesmen," Herald Tribune (March 6, 1955). [106] Samuel T. William son, "The Girl From Home," review in The New York Times (March 1, 1959). [107] Philip Hamburger, "Mary Margaret McBride: A Supersaleswoman Shares Adv entures of Mind and Stomach With a Host of Radio Liste ners" in Life 17 (December 4, 1944): p. 48. [108] McBrid e, Out of the Air, p. 36. [109] "Woman of the Week" (March 20, 1943) [New Y ork Post?]; McBride's morgue file in The New York Times. [110] McBride, Out of the Air, p. 39. [111] McBride, Out of the Air, p. 34 . [112] McBride, Out of the Air, p. 40. [113] "Mary Margaret McBride, Here Nov. 22, Is 'Specialist in Friendship'" in The Mexico Ledger, Mexico, Mo. (November 11, 1940). [114] "McBride Manager, Businesswoman Who 'Can Take I '," The Ledger (November 16, 1940). Quoting Betty Colfax, "Big Stars and Baby elephants" in Women's World (n.d., p robably 1940). [115] McBride, Out of the Air, p. 33. [116] Feld, "She Was Champ in Her Field," Herald Tribune (February 26, 1961). [117] "Mary Margar et McBride, Here Nov. 22, Is 'Specialist in Friendship'," The Ledger (November 11, 1940). [118] Lowry, "I've Learned to Love," Woma n's Home Companion, p. 67. [119] "McBride Manager, Businesswoman Who 'Can T ake It'," The Ledger (November 16, 1940). [120] McBride, Out of the Air, p. 41. [121] McBride, Out of the Air, p. 102. [122] McBri de, Out of the Air, p. 107. [123] McBride, Out of the Air, p. 108. [124] M cBride, Out of the Air, p. 39. [125] McBride, A Long Way From Missouri, p. 41. [126] McBride, A Long Way From Missouri, p. 66. [127] McBride, A Long Way From Missouri, p. 66. [128] McBride, A Long Way From Missouri, p. 66. [129] Mary Margaret McBride, America for Me (New York: MacMillan, 1941), p. 56. [130] McBride, Out of the Air, p. 34. [131] McBride, Out of the Air, p . 34. [132] McBride, Out of the Air, p. 41. [133] McBride, Out of the Air, p. 41. [134] McBride, Out of the Air, p. 42. [135] McBride, Out of the Ai r, p. 42. [136] McBride, Out of the Air, p. 42. [137] McBride, Out of the Air, p. 42. [138] McBride, Out of the Air, p. 42. [139] McBride, Out of th e Air, p. 41. [140] McBride, Out of the Air, p. 41. [141] McBride, Out of the Air, p. 45. [142] McBride, Out of the Air, p. 46. [143] McBride, Out o f the Air, p. 45. [144] McBride, Out of the Air, p. 45. [145] Mary Margare t McBride, "My Most Unforgettable Character" [about Estella Karn] in Reader's Digest 80 (January 1962): p. 99. [146] McBride, Out of the Air, p. 34. [147] McBride, Out of the Air, p. 149. [148] McBride, Out of the Air, p. 14. [149] McBride, Out of the Air, p. 14. [150] McBride, O ut of the Air, p. 14. [151] Lowry, "I've Learned to Love," Woman's Home Com panion, p. 67.