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Subject: AEJ 95 MerrickB RTVJ Estella Karn: Program manager behind M. M. McBride
From: Elliott Parker <[log in to unmask]>
Reply-To:AEJMC Conference Papers <[log in to unmask]>
Date:Sat, 10 Feb 1996 11:57:23 EST
Content-Type:text/plain
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Estella Karn, The Tough-Talking Program Manager
Behind the Radio Talkshow of Mary Margaret McBride
 
        It could be said that behind every great radio personality's phenomenal
 
         success is a manager who pushes. It was certainly so in the case of
Mary
 
         Margaret McBride, pioneering radio talkshow host. Estella Karn was the
woman
 behind the woman. McBride said at the time of leaving her highly successful
 ABC network show that Karn had been both her personal manager and her
 
       program manager." Karn had also been her promotional manager and her
press
 
          agent. Karn's office was a one-of-a-kind public relations firm: she
was a
 
          one-woman band. McBride said: "I could not have lasted on radio 20
years
 
         without her."[1]
        With Karn promoting and producing the program, McBride had logged
 
   broadcasts on the flagship stations of every radio network, for many years
 
          having a studio at  Rockefeller Center: station WOR, for the Mutual
 
    Broadcasting System, from 1934 to 1940; for CBS, from 1937 to 1941; for WEAF
 and WNBC, for NBC, from 1941 to 1950; and WJZ, for ABC, from 1950 to 1954.[2]
 
          Sidney Fields noted in his "Only Human" Column for The New York Daily
Mirror
 
          , that by October 1953, McBride was heard over 200 stations on the ABC
radio
 network at 1 p.m. daily, broadcasting out of her own apartment off Central
 
          Park. In the program, the talkshow host averaged about 2,500 letters
weekly
 
          and earned a "fat four-figure salary."[3] There were reports that she
had made
 
          $200,000 in 1952, not including royalties for books and magazine
articles.[4]
 
          McBride reputedly paid Karn fully one-third of her earnings.[5] The
talkshow
 
          host paid the radio program's staff of twelve out of the other two
thirds.[6]
        McBride in fact considered Karn her "partner."[7]  Karn could also be known as
 the woman who made McBride an international celebrity. As Collie Small of
 
          Collier's noted about Karn: "She helped propel Mary Margaret into
radio,
 
         shoved her into television, and even forced her to buy her first fur
coat
 
          when they went to Missouri for 'Mary Margaret McBride Day',"[8] Nov.
22, 1940
 
          [sic]. That's the day on which Gov. Lloyd Stark told listeners on a
 
    nationwide broadcast[9] why McBride was the most listened-to woman on
radio.[10]
        Nov. 22, 1940, was the first and only day ever that the national media
 
        descended on Mexico, Mo., where McBride had held her first job after
 
     graduating from the Missouri School of Journalism (1919), that of city
 
       editor of  The Mexico Ledger. During the hoopla surrounding the media
event,
 numerous press releases were generated out of Karn's Manhattan office
 
       throughout October, November and December. Hundreds of magazine and
 
    newspaper articles followed, including one for Life magazine.  Karn must
 
         have phoned the local organizers repeatedly because Editor L. Mitchell
White
 of The Ledger, McBride's first boss, published daily updates of the
 
     upcoming event, which included facts only someone in McBride's office would
 
          be privy to.
        McBride also was hyping the event to her listeners on her program over the
 
          CBS network.[11] Someone even thought it would be nice if Curtis
Mitchell,
 
       editor of Movie-Radio Guide and another Ledger alumnus, would come on her
 
          program to present to McBride the Award of Merit "for excellence in
 
    broadcasting." Then Mitchell could follow her back to Missouri for the
 
       special day, where he would serve as master of ceremonies on back-to-back
 
          broadcasts.[12] Someone thought it might be good as well, because
McBride was
 
          the most well-known Ledger alumnus, for the newspaper itself to have a
 
       special alumni celebration in conjunction with M.M.McB. Day. The event
would
 be used to honor the White family, who had served as editorial heads of the
 newspaper for almost 75 years. Someone even thought to write an article
 
         about the most listened-to woman in the McBride's broadcast studio --
 
      Estella Karn.[13] The ironic fact, it that Karn probably generated that
press
 
          release too.
        Karn was not so different from many in later years who had survived the
 
         Depression of the 1930s. In times of plenty, she would buy twenty of
 
     something when one item would do, just in case adversity hit. She was
 
      especially enamored with old silver and old glass,[14] and would buy many
copies
 of pieces she already owned. McBride would implore Janice Devine, the
 
       legwoman on the show, to restrain Karn's buying impulses.[15] But no one
every
 
          had much luck in restraining Karn once she set her eye on something,
or her
 
          mind to something. An unformed idea once it was conceived by Karn,
 
   crystallized, then formed into many facets -- as in the cut of fine crystal.
        In Karn's professional life, she would not pursue one idea when putting
 
         twenty into motion was possible. It was almost as if she believed the
old
 
          saying that putting one's eggs in one basket would surely doom one to
 
      failure. One should have many baskets, with many eggs and -- just in case
--
 organize an Easter egg hunt so the desire will be there to find all those
 
          eggs. If you can get the egg hunt in the middle of a great event with
some
 
          great newsmakers, such as on the lawn of the White House, so much the
 
      better. The irony about Karn carrying so many baskets full of eggs is that
 
          she rarely dropped one. She had the stamina and persistence of vision
to see
 to it that nary an egg was broken.
        McBride attributed Karn's impulses to do more than was often thought
 
      necessary to an impoverished youth; more particularly, Karn as "a poor
 
       little girl at sixteen, depending on her own efforts and never having
enough
 of anything."[16] McBride could understand Karn well on this point. Even when
 
          the talk show host was making a lot of money, she saw the poor farm
just
 
         around the corner; she worried about being poor and alone and
unloved."[17]
        Memories of years of struggle during her youth made Karn vulnerable as
 
        well, and she collected  hardscrabble persons with hardluck stories in
the
 
          same way she collected silver, glass and broadcasts. McBride said Karn
was
 
          touched by almost any sobstory. McBride added, "Undoubtedly she
sometimes
 
          believed the tales, but even if she wasn't sure, she helped just to
avoid
 
          the possibility of suffering she understood so well -- hunger and
 
  destitution."[18]
        This fear of destitution often kept Karn working hours on the minutiae of
 
          arranging daily radio schedules. She did not trust anything to chance.
She
 
          hated to release these little details to anyone else because she was
certain
 no one would care as much as she did about getting things done right.
        Writer Collie Small apparently had some insight into the psyche of Karn.
 
          Small said in Colliers the program manager took the time to count 300
 
      M.M.Mc. imitators.[19] Somewhere early in McBride's career as talkshow
host Karn
 decided to collect all the McBride broadcasts. At the time, McBride said
 
          she asked Karn, "Why on earth do you want to waste all that money on
 
     recordings? Who would want to listen to those old things?"[20]
        Karn countered, "Oh -- when I'm old I'll sit by the fire and play them."[21]
        Karn, in the case of McBride broadcasts, made a fortuitous decision.
 
      Someone else was ultimately interested in those recordings. Beginning in
 
         1991, Janet McKee at the Library of Congress continued to go through
the
 
         only extant file of the McBride broadcasts, those recorded by Karn.
McKee is
 putting the broadcasts on more durable disks for the Sound and Recording
 
          Section. In that file are the one and only voice recordings of many
famous
 
          and near-famous persons McBride interviewed, spanning a quarter of a
ce
 
       ntury.
        During the final broadcasts in 1954 at ABC, it was noted that McBride and
 
          her radio family had produced 15,000 broadcasts.[22] It was estimated
that she
 
          interviewed 30,000 persons during that tenure.[23] The broadcasts form
a living
 
          repository of generations past: what Americans were talking about --
as it
 
          happened, who Americans were listening to -- as it was said. McBride
 
     reminded her fans that the 20-year period of her broadcasts covered
 
years of depression, recovery from depression, return to posterity,
 
                   preparation for war, war and its aftermath. [Her broadcasts]
record the
 voices and sometimes revealing thoughts of the leaders in many fields
 
                    during that period.[24]
 
        Karn was the one who made the decisions that drew the great and near-great
 
          to the program. Rose Feld, a reviewer for the New York Herald Tribune,
 
       called Karn a brilliant entrepreneur, "no headliner herself but a
 
  manipulator of headlines."[25] Karn was trained early in hype.
        Her life indeed had been one of extreme contrasts in her formative years.
 
          Karn had been educated in a convent.[26] However, as a teen-ager, she
liked to
 
          tell others, she had run away from a guardian to join the circus, and
later
 
          worked with tough-talking carnival folks. In Karn's own way, she was
 
     creating a myth about her own her beginnings. But, her romanticization of
 
          those early years was based on fact.
        In San Francisco, her career began like many young journalists; she cut
 
         clippings for the United Press. She found a job doing publicity for an
 
       amusement spot, which in turn translated into a position as "advance man"
 
          for the Al G. Barnes Circus.[27] Karn was known for pulling off
colorful
 
     publicity stunts for the circus, Once she walked down the boardwalk at
 
       Venice, Calif., "tugging a stuffed elephant, all tied up in pink
ribbons."[28]
 
          Following that early publicity experience, Karn believed there was
nothing
 
          she could not promote.[29]
        After advancing the careers of lion tamers, Karn had started in New York
 
          tamely enough, working at the Interchurch World Movement, writing
press
 
        releases for missionaries. It was there, in 1920, that she had met
McBride.
 
          Meanwhile, McBride said Karn was certainly someone she did not expect
meet
 
          while working for a church organization. Karn arrived in the New York
 
      offices of the organization a week after McBride.[30]
        Describing her first impressions of "Stella," the person who would become
 
          her lifelong confidante, McBride said: "I can see her now, a tiny
creature,
 
          well under five feet, heavy red-brown hair in a great bun, brown eyes
 
      eager."[31]
        Physically, Karn was not prepossessing. But there was something about her
 
          that spoke of boundless energy. In the thinly disguised fictional work
of
 
          Tune in for Elizabeth, McBride provided a pseudo-portrait of a
publicity
 
         agent that sounds very similar to Karn. McBride says the agent "looked
more
 
          than equal" [32] to the job, exuding energy that was apparent:
 
There was no mistaking her efficiency, any more than you could miss the
 charm of her crisp, tailored suit and blouse, her close-cropped black
 
                    curls under a wispy black valentine of a hat. Her eyes were
a snappy
 
                    black and her movements were as quick as a bird's.[33]
 
        Karn's renown had preceded her. McBride said Karn already had a reputation
 
          as the best promotion person in the business. The rest of the staff
was
 
        surprised that Karn was hired sight unseen at $65 a week: "The news of
this
 
          vast pay had preceded her and we were prepared to loathe her. But she
proved
 so friendly that we forgave her and acknowledged she knew more about
 
      publicity and promotion than all of us put together."[34]
         Karn apparently approached the conventional job for the church
 
 organization in an unconventional way. McBride said Karn
 
was just what the place needed, though at first the missionaries were a
 little taken aback by her informal ways and shoe business vocabulary.
 
                    She always referred to them as "mishes" and spent hours
asking them
 
                   about their lives in Timbuktu, Zanzibar or wherever they came
from.[35]
 
        One of Karn's most ambitious projects was a prayer "with piety and punch,"
 
          to be heard around the world. McBride said of the prayer:
 
When she described it you could fairly see all the people of the earth
 
                    gathered together in their own lands just when the sun rose
over the
 
                    mountain, desert, forest or plain, intoning in their many
languages the
 same prayer.[36]
        Ernestine Evans, in the New York Herald Tribune, said meeting with Karn was
 "the reddest letter day in Mary Margaret's experience":[37] "It began a
 
     life-long friendship, and ultimately MMBcB's having a mighty press agent
all
 her own, and parties galore with circus and carnival people and press
 
       folks."[38]
        Apparently, Karn moved in with McBride and a third friend, Hortense
 
     Saunders, shortly thereafter. They moved into a one-room apartment in an
old
 brownstone house on lower Fifth Avenue. Saunders had worked with McBride
 
          for the Cleveland Press and had followed her to New York.[39] McBride
soon
 
       learned Karn would be someone unusual to know. The first Christmas in
 
      Manhattan, McBride reports she went on a double-date to Delmonico's,
watched
 a cooch dance at Karn's party on Washington Street at an Armenian cafe and
 
          midnight mass at a Greek Orthodox Church around the corner -- a
          spur-of-the-moment excursion led by their new roommate.[40]
        McBride and Karn were also thrown together in their work. They were sent to
 cover a convention in Atlantic City, and provided with two rooms and a
 
        connecting bath there. McBride talked about her naivete in a private
 
     incident. Karn apparently rescued her from being scalded when McBride was
 
          taking her first bath in a bathtub. The former farm girl from Missouri
did
 
          not know how to turn on the cold water.[41]
        Juxtaposed with this image of McBride's Victorian modesty and farm girl
 
         naivete is the specter of bathing beauties out on the boardwalk
parading
 
         around in the most revealing beach garb of the day, wearing black
cotton
 
         stockings and subdued fabric that covered them from head to toe.
        It was in Atlantic City McBride got to know Karn well. Between sessions
 
         McBride she and her travelling companion
 
explored together the auction rooms, the fortunetellers' booths, the
 
                    salt water taffy emporiums, the seafood restaurants, and
were even
 
                  pushed along the boardwalk in a double roller chair.
Inevitably, Stella
 knew not only the man who rolled us but the woman who cut silhouettes
 
                    and two of the fortunetellers. She had been with each one in
some
 
                 carnival or circus, and I stood around on one foot and then the
other
 
                    while she reminisced with them.[42]
 
        McBride said she could never get enough of Karn's "so-different
 
 atmosphere." Karn trained her in the handling of "mishes" in publicity trips
 and visits with carnies and circus people. Karn always introduced her as "a
 towny" but would explain McBride was "a good Joe."[43] McBride thought Karn
 
         would rather talk about being a circus press agent than to have to do
it all
 over again.[44] While Karn talked to tattooed ladies and women lion tamers,
 
         McBride really liked to talk to writers.[45]
        McBride remembered from the time that she dated a man named Max, who turned
 out to be a married man. Karn, meanwhile was attending Columbia University.
  She liked her Chinese professor and a fellow student who was Siamese, from
 her international law class at Columbia.[46]
        The interfaith movement had its financial backing withdrawn,[47] after they had
 been eight months on the job.[48] They were out looking for work again.
 
     Disagreements arose with the landlady, and the three were soon evicted from
 
          their apartment. Karn would move with McBride and Saunders into a
Greenwich
 
          Village loft, a dingy, fourth-floor walk-up on Fourth Street. Drawing
straws
 for rooms, McBride got the large bedroom, Hortense,a small one, and Karn,
 
          the couch.[49] This was one of McBride's worst times; she said Karn
even got
 
         despondent: "We were so hungry at time that we held long conversations
about
 what we would eat when we finally got jobs."[50]
        Karn and McBride went to many interviews. When McBride found a job writing
 
          for The New York Evening Mail, it was Karn who thought of a
celebration.
 
         Karn did the best she could after "living on nothing a year." She had
 
      treated McBride a package of her favorite cookies, Coconut Dainties.[51]
Karn,
 
          shortly thereafter started working in promoting a new medium -- radio.
        Radio critic Betty Colfax noted this about Karn's promotional background
 
          radio, "She's had white elephants and gold mines."[52] Some of the
gold Karn
 
         mined in her early radio career with WOR were entertainers Paul
Whiteman,
 
          Vincent Lopez, Rudy Vallee, the Pickens Sisters.
        It is no coincidence that Karn's friend McBride became a ghostwriter for
 
          Karn's clients. When McBride's job as reporter for The Mail folded
during
 
          Frank Munsey's newspaper buy-out during the mid-1920s, Karn suggested
that
 
          she capitalize on the phenomenon of radio. McBride "edited" articles
by
 
        Whiteman and Lopez for The Saturday Evening Post.[53]
        Karn got McBride to invest profits from those magazine articles in the
 
        stock market. Both of them lost a fortune when the market crashed.
McBride
 
          reportedly lost $100,000.[54] Karn, meanwhile, would later tell friend
Betty
 
         Colfax -- in her own style -- she had "dropped a neat $60,000 in that
 
      disaster, which sent many male victims leaping from window sills to
oblivion
 on the pavement."[55]
        Lean times came again for the two, but Karn still held on to her radio
 
        contacts. When the bottom subsequently dropped out of the magazine
market
 
          during the Depression, it was Karn who recommended McBride try out for
WOR's
 talkshow position of "Martha Deane" -- and the rest is history. Listeners
 
          to early broadcasts were certain that Karn had taken on a white
elephant,
 
          but McBride soon proved herself as talkshow host. After all, as Betty
Colfax
 noted, McBride had the help of someone who would earned the reputation of
 
          "the best promotion woman in America."[56]
        In the program's offices at West 45th Street, Karn was often on the
 
     telephone selling anything connected with McBride, speaking to as many as
 
          three at a time. It was there she kept the living "McBride
repository":
 
        hundreds of copies of every article, in addition to the dozens of copies
of
 
          books and many recordings of the radio programs.[57] She had begun
filing
 
      broadcasts in the early 1940s. McBride thought it was around the time of
 
         Pearl Harbor. Karn reportedly also had a secretary take down the
broadcasts
 
          in shorthand -- just in case.[58]
        McBride said to describe Karn's office "as a disciplined beehive would be
 
          under-painting the picture."[59] Besides two secretaries, Karn worked
with a
 
         small staff.  Extensive clipping files were kept on past and potential
 
       guests. The several thousand letters from fans were sorts and filed
daily.
 
          McBride signed even routine replies prepared by her secretaries. Other
 
       letters were redirected to guests who had appeared.[60]
        A portable radio set for checking programs, stood in one corner cubby hole;
 framed in ground glass, "the conference room" sometimes emitted angry
 
       bellows. It was known as the sweatbox because Karn interviewed sponsor
and
 
          would-be sponsors there.[61]
        Karn reportedly could smell a press agent's exaggeration of a product from
 
          miles away.[62] She kept an extensive file on sponsors grouped
together with the
 histories of their firms. There were files for those who had passed muster,
 files for those who tried to make the grade, and files for those who did
 
          not even try. In Tune in for Elizabeth, the radio manager said about
 
     sponsors:
 
It's one thing to believe your merchandise is better than the other
 
                   fellow's, to sit up nights planning ways to make it better.
It's quite
 
                    another to say it's better, without chapter and verse. [She
pointed her
 pencil at the bottom file.] Those few sinners stuck by their claims so
 we threw them into outer darkness.[63]
 
        It was here that some were cast into the outer darkness, following the
 
        complaints of fans. It was not unknown for the staff to raid the local
 
       stories to see if sponsors were delivering on schedule or that the
produce
 
          was as good as the sponsors claimed.[64]
        Karn apparently had carte blanc entertainment privileges to McBride's
 
       apartment. Sometimes the staff would raid McBride's cupboards, testing
the
 
          food sent to her by the sponsors. One time the staff tested
gingerbread by
 
          making twelve kinds of cookies and four upside-down cakes in one
evening.[65]
        Sometimes Karn would direct the staff would eat in the dining room of
 
       McBride's apartment, even if the talkshow host were gone on an
engagement.
 
          The room was paneled to the ceiling. It reportedly had a fine Sheraton
table
 and a highboy in rose mahogany and Sandwich glass.[66] Karn new that in
 
     informal repasts, McBride used the Spode china. For fancier layouts, she
 
         brought out the Crown Derby.[67] McBride said that from the dining
room, "There
 
          was a breath-taking view of Central Park from a great window -- a
glistening
 lake, dark trees and tall white buildings, like sentinels, rimming the
 
        whole."[68]     It was from this apartment that McBride conducted her last
years of
 
          broadcasting for ABC.[69]
        McBride apparently found Stella Karn's behests difficult to overcome.
 
       McBride said, "Stella was my chief booster, frequent deflator, and head
of
 
          my radio family."[70]  But much of McBride's success turned on Karn's
day-to-day
 decisions as program manager for the "Martha Deane Show," as well as the
 
          later broadcasts for "The Mary Margaret McBride Show." Karn had
unflagging
 
          curiosity, and pressed McBride to ask more questions on the air. Karn
spent
 
          a lot of time talking up the show to advertisers.[71] McBride called
Karn the
 
          best of managers:[72]
 
[B]ecause of her intense curiosity about everything, her business sense
 and her intuition, she was the best manager a radio program ever could
 have. If we had not met in our early twenties when we each had a job
 
                    in an interfaith organization, I am convinced I would have
been out of
 
                    radio forever before my first six months on the job.[73]
 
        McBride also called Karn "an indefatigable slave driver." McBride said even
 when Karn was 4,000 miles away she kept a watchful eye on her professional
 
          partner's activities. McBride referred to the time Karn stayed in New
York
 
          while she was in Norway, interviewing King Haakon. The program manager
 
       rigidly checked on McBride's schedule to make sure she was carrying out
all
 
          the plans.[74]
        King Haakon was honoring McBride for her broadcasts on Norway's stand
 
       against the Nazis during World War II. Karn sensed McBride -- in the
midst
 
          of all the adulation -- might be resting on her laurels because the
talk
 
         show host was talking on the air about being overwhelmed by the honor.
Karn
 
          sent McBride a short-wave message, "Madame Queen, don't start to
believe
 
         your own publicity!"[75] The incident occurred during the interview
with King
 
          Haakon. McBride's heated exchange with Karn had been heard on the air.
The
 
          king reportedly was distressed when McBride assured an aide that it
had been
 heard by all.[76]
        Karn knew McBride liked to fancy herself the monarch of the microphone.
 
         McBride in fact said that in radio she was queen of the world, her
world
 
         anyway.[77]
A short list of several major honors bestowed on McBride during her radio
 
          career explains why McBride could make that claim. In 1936, McBride
was
 
        awarded a medal by the Women's National Exposition of the Arts and
 
   Industries for the year's "greatest contribution to radio."[78]  In 1938,
 
      McBride was awarded the Missouri School of Journalism's Medal of
Honor.[79] Then
 two years later, as previously noted, the governor of Missouri named a
 
        "Day" after McBride, and other accolades followed.
        The 1950 Associated Press Poll of women's editors across the nation voted
 
          her the outstanding woman of the year in radio.[80] Also in 1950
McBride joined
 
          Edward R. Murrow in receiving the One World Award for radio work, in a
 
       ceremony at the Waldorf Astoria. They were among seven public figures to
 
         receive the award in the campaign for world peace, human rights and
 
    international statesmanship, including one of McBride's friends, Carlos
 
        Romlus, president of president of the United Nations.[81]
        In 1952, because of McBride's successful home-spun delivery of her
 
    sponsor's commercials, the Sales Executives Club of New York named her one
 
          of America's 12 greatest salesmen -- she was the only woman in the
group.[82]
 
          She joined an distinguished roster that included Conrad Hilton and the
Rev.
 
          Dr. Norman Vincent Peale.[83]
        When Karn sarcastically pointed out to "Madame Queen" not to let all this
 
          adulation go to her head, she was indirectly reminding McBride that
someone
 
          else had played a major part in manufacturing the kind of image that
leads
 
          to public acclaim. Someone else had arranged the programming that
brought
 
          major newsmakers to the studio for interviews. Someone else had
solicited
 
          the sponsors for McBride's show. If McBride did not have the sponsors
in the
 first place, she could not have been America's top saleswoman in the second
 place.
        All those unspoken "someones" were Estella Karn. And Karn was certainly not
 a drone who buzzed around the queen bee, even when the radio hostess had an
 All-American rose named after her and was duly listed in the seed
 
   catalogues for "blooming in queenly dignity, Mary Margaret McBride will
 
        remain in never-fading glory through the hottest summer weather."[84]
Karn,
 
        after all, had aggressively sought even that title for McBride, as part
of
 
          an advertising campaign for a sponsor during a noteworthy
broadcast.[85]
        Then there were those mind-boggling extravaganzas thought up by Karn for
 
          McBride's 5th, 10th and 15th anniversaries on Radio. McBride had to be
 
       pushed into trying them. Karn assured her they would work, then labored
hard
 to make it so:
 
>       On the fifth anniversary of McBride's first broadcast, on May 31, 1939,
 
               25,000 women came to hear her at a big public appearance at Grand
Central
 
                    Palace -- only several hundred were expected, and many were
turned away.[86]
 
>       On May 31, 1944, McBride celebrated her tenth anniversary before a rally
 
               of that filled the old Madison Square Garden.[87]
 
>       On May 31, 1949, the 15th anniversary, Karn brought off a celebration to
 
               top a fifteenth anniversary party for May 31 in the house that
Ruth built
 
                    and Joe Dimaggio maintained[88] -- Yankee Stadium.
 
        Karn's publicity releases at that time noted that in McBride's years on
 
         radio, she had conducted 12,000 live radio interviews "with a wide and
 
       impressive a variety of names as are listed in Who's Who," a great many
who
 
          were men."[89] Someone at the program -- probably Karn -- noted the
trends and
 
          said, the next such celebration would probably have to be held in the
Grand
 
          Canyon.[90]
        The woman who thought up "grand" schemes, planned big and worked hard,
 
        argued strongly for her own points in a disagreement, which invariably
 
       occurred almost daily on the radio program. The most of McBride's
audience
 
          already knew of their feuds because Karn and Mcbride had previously
had one
 
          of their "more unrestrained arguments" -- as McBride phrased it -- on
the
 
          air. The conversation involved Perot, the goat. The year was 1935,
when
 
        McBride had only been on the air, at WOR, only two years. McBride had br
 
        ought Perot home from a sabbatical in Paris. This fact was broadcast
from
 
          the Ille de France, just as McBride was disembarking in the New York
harbor.[91]
 
        It seems that McBride and Karn did not know that their ship-to-shore
 
      telephone conversation was being picked up by the listening audience.
 
      McBride said listeners subsequently wrote and quoted verbatim the
 
  conversation in which Karn complained about Perot about being an old goat
 
          and not a little lamb.[92] Karn thought a lamb would make better
publicity than
 
          a goat -- and could not Mary have known she should have had a little
lamb
 
          with her when she returned from France?
        McBride and others speak openly of Karn's hair-trigger temper. Colfax said,
 "Estella is like an unpredictable volcano. She's always erupting in the
 
         most unexpected moments."[93] McBride apparently acknowledged Karn's
explosive
 
          temper by saying,  her manager enjoyed life more than anyone else
"even with
 her tantrums."[94] Fortunately, Karn's temper also made her a formidable foe,
 
          who often had to stand tough in negotiations with station and network
 
      executives.[95]
        McBride and Karn's volatile relationship was once compared with the working
 relationship of Kate Smith and Ted Collins. He too had almost a fanatical
 
          devotion to his client, which caused him "to show fury at the
slightest hint
 of criticism."[96] However, his fury was directed not at Smith, but her
 
     critics. Both manager-performer teams were compared to the partnership of
 
          Anna Sosenko and Hildegarde. Incidentally, while Karn took one third
of all
 
          profits from the McBride broadcasts, Smith and Collns shared 50-50, an
 
       agreement said to be immensely profitable to both.[97]
        People said Karn bossed McBride.[98] And, Karn did  boss her around, but this
 
          was not the first time McBride had fallen into such an alliance. Her
 
     day-to-day relationship with Karn was not so different that the
relationship
 she had with Mortie Lynn Tyler (Whitlow), who had been McBride's roommate
 
          at boarding school, years ago at William Woods.[99] As one writer
pointed out,
 
          McBride apparently thrived in personal relationships in which she was
 
      alternately scolded and petted.[100]
        Rose Feld said in the New York Herald Tribune that Karn could cut McBride
 
          to the quick by referring a particular performance with the words
"sweetness
 and light,"
a charge which "bitterly irked" McBride.[101] Karn even argued with McBride over
 
          how she should entertain her own mother (Elizabeth nee Craig)[102]
when she came
 
          for a visit. McBride said: "I felt that I ought to know what my own
mother
 
          would like and Stella was just as sure that Lizzie, as she called my
mother,
 would prefer her way."[103] McBride indicated how heated disagreements became
 
          between her and Karn in an article carried in The New York Daily
Mirror:
 
When two women get into an imbroglio, they almost invariably proceed to
 a nasty name-calling session that lasts until one of the participants
 
                    runs out of epithets, haughtily tosses her head and storms
off. Then
 
                    comes a period when the two cut each other dead. . . .
Eventually this
 
                    gets to be boring and inconvenient for both participants. .
. . At
 
                  length on some slight pretext the girls [sic] fall on each
other's
 
                  neck, have a sip of coffee together and thereafter-- or until
the next
 
                    donnybrook -- remain friends.[104]
 
        A radio critic who had noticed McBride's quote in The Daily News said
 
       appreciatively that McBride had mapped out a plan for getting along on
"this
 turbulent old planet" that men in public affairs could learn from.[105]
        Another critic, with The New York Times, said when McBride tried to
 
     dissolve a crisis in tears, Karn said she "jacked her up with plain talk
 
         over a double portion of Luxuro ice cream cake with pecan and
butterscotch
 
          sauce at Schrafft's."[106] McBride did not particularly like Karn to
use
 
    expressions like that. One imbroglio was caused when Karn reportedly told
 
          Philip Hamburger, a writer for Life, that
 
whenever Mary Margaret privately becomes poutish and begins to whimper
 
                    (a condition which can be induced at the drop of a muffin),
the
 
               swiftest way to restore her equanimity is to offer her a piece of
cake
 
                    or candy.[107]
 
        Even though their battles were notorious, but McBride said that perhaps
 
         they needed the relief their "wild quarrels" brought them.[108] In
fact, one
 
        newspaper critic called Karn McBride's "other self."[109] a kind of
alter ego
 
         that helped her keep perspective. McBride said, no two persons were so
 
       unalike as she and Karn: "My reaction to a crisis was to dissolve in
tears;
 
          Stella's was to charge into battle."[110]
        Karn's criticism would be cutting to many of the radio family and others
 
          with whom she worked on a daily basis. When Karn was informed through
a
 
        frantic cable from Janet Devine that a transmission from the Virgin
Islands
 
          couldn't be played on the air because of a broken wire, Mcbride said
her
 
         program manager had snorted and dictated a message: "Get Boy Scout
Manual
 
          and learn to tie square knot."[111]
        And, perhaps McBride had her own relationship in mind when she said
 
     although Karn would be touched by sob stories, mental suffering was
 
    difficult for her to comprehend. McBride said of Karn, "She could be hard
 
          without ever realizing what she was doing to the other person. Perhaps
 
       subconsciously she felt it wasn't much use seeing the other person's side
 
          since the other person was wrong anyway."[112]
        No matter how much Karn argued with McBride, the radio manager apparently
 
          believed in her friends. Karn believed that if a woman was a good
newspaper
 
          reporter, you could do just about anything.[113] And, McBride was her
favorite
 
          newspaperwoman. It was a case a sobsister being loved by a collector
of sob
 
          stories.
        Betty Colfax said Karn's loyalty to friends was highly valued. Colfax
 
       writes:
 
Estella has more friends than any other woman I every knew. . . . She's
 always there when you need her -- quietly seeing you through the worst
 moments, offering not only sympathy, but concrete help.[114]
 
        McBride also wrote that Karn was a great woman, a genius, the most
 
     generous, loyal friend anybody ever had, but she could also be
unreasonable,
 hard-boiled, even cruel, impossible to move once her mind was made up.[115] The
 
          radio critics who dealt with McBride's managerial consort had similar
 
      adjectives to describe Karn. Feld of the Herald Tribune described Karn as
 
          shrewd, stubborn, capable and domineering, but also warm dependable
and
 
        wholly devoted.[116] Add to these adjectives, those by Richard Dorrance
of the
 
          Movie-Radio Guide, who called Karn "bustling . . . with a mind like a
steel
 
          trap and just about as inexorable."[117] Perhaps she had to be all
those things.
 
          McBride said of Karn at the end of her programming with ABC:
 
She is the one who takes the hard knocks. She's a peppery, courageous
 
                    individual (just the opposite of pessimistic me) who is
positive
 
                everything will turn out exactly the way she intends it to. And
quite
 
                    often it does too, for she is a genius at getting what she
wants.[118]
 
As one admirer said, "Estella Karn is the feminine answer to a charge made
 
          not so long ago by an industrial executive that 'women can't take it
in
 
        business.'"[119]
        Rewording that, McBride said the "exasperating and wonderful thing" about
 
          Karn was that she was nearly always right about everything.[120] Karn
could
 
       always remind McBride that she had advised against leaving WOR and the
 
       original Martha Deane Show over Mary Margaret's insistence, to go with
the
 
          sponsorship of Florida citrus growers of a CBS network show.[121] And,
it was
 
         Karn who succeeded in having the program's subsequent cancellation by
CBS
 
          announced, in McBride words, "as gently as possible."[122] It was also
Karn who
 
          was convinced McBride she should go back to her 45-minute radio
talkshow --
 
          then worked long hours to make it come about with a new program on
WEAF, the
 flagship station of the NBC network. McBride later remembered that Karn
 
         gave up her vacation, and drove herself so hard that she developed a
 
     baffling skin ailment.[123]
        McBride said about her manager: "No matter how unlikely her ideas may have
 
          seemed to begin with, I usually had to admit in the end that by some
miracle
 of intuition, she had called the turn. I never yielded without a struggle,
 
          and I'd argue for hours while she went straight ahead, hardly
listening."[124]
 
          McBride said,
 
I came to accept as best I could Stella's belief that you have to do
 
                    right according to your own convictions. She respected that
obligation
 
                    in others and expected them to do the same for her. In our
long
 
               friendship and in all our working together, though she argued me
down
 
                    on many questions, she never tried to change me once she
realized it
 
                    was a matter of principle with me. She was an effective
leaven for the
 
                    way I had been brought up, with the idea that there was no
middle
 
                 ground between good and evil, right and wrong.[125]
 
        Karn apparently was McBride's evil twin. Although Karn loved a battle and
 
          felt deprived when she was unable to wage one,[126] McBride also had a
temper.
 
          She talked about calling Karn an  "idiot" and "spendthrift" after her
friend
 bought a pamphlet called a Dream Book with a quarter tip when they scarcely
 had money to eat while living in Chelsea.[127] McBride said, even after she had
 
          done everything to spoil her pleasure for purchasing the booklet, Karn
"was
 
          thumbing through the pages with undiminished zest." McBride said of
her
 
        friend, "She even tried to read some of them to me, convinced that I
would
 
          eventually be as charmed as she was by her find."[128]
        Savants can also be good twins. Karn could see possibilities where no one
 
          else could see them. Karn was not like typical New Yorkers, described
by
 
         McBride as being "likely to have a hazy idea that the big continent
they
 
         hear about on the other side of the Hudson tunnel isn't quite
real."[129]
        It was Karn who insisted McBride interview "every one of the authors who
 
          wrote about journeys to Mars and flying saucers, even when they were
obvious
 fakes":[130] "Her favorites were a man who claimed he had talked to a Martian
 
          and another who had seen little green creatures get off a flying
saucer in
 
          the Western Desert. She took these guests to dinner and questioned
them
 
        exhaustively."[131]
        One of their wild arguments led to the special programming on the opening
 
          of the United Nations. McBride and Karn were in one of those
imbroglios,
 
         this time, in which Karn was trying to get McBride to go to San
Francisco,
 
          the site of the UN opening and the place where Karn had launched her
 
     professional life. McBride finally said in exasperation, "Stella, why don't
 
          you go? You need the change and so do I."[132]
        McBride said Karn was on a plane within three hours. McBride wrote in Out
 
          of the Air about the programming from San Francisco:
 
She had a wonderful time, interviewing mostly representatives of the
 
                    little countries because she said they weren't getting any
headlines.
 
                    She was always more interested in small nations than in big
ones. I
 
                   doubt if she slept at all for three weeks. Day and night she
was
 
                rounding up men in burnooses, women in saris, Arbas, Egyptians,
 
               Yemenites, Lebanese. Daily her recorded interviews were vivid
 
             fascinating accounts of people and customs then unknown to the
general
 
                    public.[133]
 
        McBride said the insurmountable difficulties that arose on the trip back
 
          from San Francisco were solved "in thoroughly Stella-esque
fashion."[134] Because
 Karn planned to visit her brother in Texas on the return flight to New
 
        York, she missed the special chartered flight for reporters. McBride
said
 
          the situation was the kind of challenge Karn enjoyed.[135]
        When Karn could not get booked for a flight, McBride said Karn called the
 
          airline and ordered a crate for live freight. She had planned to send
 
      herself back in the box. She argued with the airline administrators that
the
 regulations did not exclude humans. Somebody got bumped from the flight.
 
          McBride said Karn thrived on pushing her point, "Stella would smile
that
 
         delighted guileless smile she had on such occasions and sweetly read
the
 
         printed regulations aloud."[136]
        Karn once slipped on a troop train carrying only sailors. By the time
 
       officials noticed her, Karn reportedly had made herself for endearing to
the
 troops that they made her an honorary sailor so she could ride.[137] McBride
 
         said, "When I met her, she came off the train surrounded by dozens of
dear
 
          friends -- the sailors."[138]
        The fervid discussions started from the San Francisco broadcasts continued
 
          for years because those Karn interviewed would drop by her office to
talk.
 
          McBride said that no matter how complicated Karn's life might be at
the
 
        time, she'd drop everything to talk to them during their New York
visits.[139]
        Because of her pugnacity, Karn had many coups. During the Cold War, Karn in
 the final months of her life planned broadcasts from Luxembourg at the
 
        height of that country's rose season. McBride said the program resulted
in a
 scoop about the first detailed description of secret factories in
 
   Luxembourg. The Germans were planning a terminal attack by "a new and more
 
          deadly from of the V-2 bomb."[140]
        Karn one day decreed that McBride must devote weekends to expeditions" that
 might turn into adventure stories to be told on Monday."[141] McBride said that
 
          through these excursions, she was eventually sold on history:[142]
 
So many Fridays when the broadcast was over we --Stella, Janice, and I
 
                    -- set off by automobile or airplane for some spot, usually
historical,
 that would provide material. These broadcasts quickly became
 
             highlights in our week, and invitations poured in."[143]
 
        McBride said it was Karn who tracked down some hobos, and McBride spent
 
         some time with them.[144] McBride said that from Karn's circus
experience, she
 
          had even acquired a flair for the flamboyant and a picturesque
vocabulary.[145]
        Karn wanted to equip a ship to sail around the world to study the habits of
 people who lived on out-of-the-way islands. McBride visited Haiti and the
 
          Virgin Islands, chiefly because Karn was interested. Karn even
collected
 
         money for the ship enterprise but had to give it up because she could
not
 
          get anyone else interested in the idea.[146]
        Perhaps the best Karn coup was arranging for McBride to the cover the
 
       coronation of Queen Elizabeth II.[147] Karn was also someone who credited
women
 
          for those kinds of projects with which they had been traditionally
involved.
 She was  the driving factor behind recognizing those involved in local
 
        civic betterment projects. Karn and McBride were in tandem here. McBride
 
         said Karn's most ambitious effort in civic recognition was the project
she
 
          launched with the co-operation of the United Church Women, the
National
 
        Council of Catholic Women and the National Council of Jewish Women. The
 
        project aimed to discover what women in all parts of the country were
doing
 
          for civic betterment.[148]
        Among the judges were Fannie Hurst; Dorothy Lewis, coordinator of radio for
 the United Nations; and Ruth Bryan Rodhe, former United States minister to
 
          Denmark. Judges from the religious community were Myrta Ross of the
United
 
          Church women, Elsie Elfsenbein of the National Council of Jewish Women
and
 
          Marietta Barkhorn of the National Council of Jewish women.[149]
        Winning the awards were Lulu Fairbanks of Seattle (for civic betterment),
 
          Kate Carter of Salt Lake City (for preservation of American history),
 
      Lillian Bishop of Salt Lake City (for civic reform and prison work),
Bertha
 
          Schwartz of the Bronx (for battling drug abuse) and Mother Alice of
St.
 
        Clare's Hospital (for building of hospitals).[150]'
        Considering all that McBride said publicly about Karn throughout their long
 working and personal relationship, it seems almost tongue in cheek for her
 
          to say -- looking back after the final broadcast arranged by Karn in
the
 
         apartment overlooking Central Park (May 1954): "I can't say that we
have
 
         agreed perfectly all these years but we have a mutual respect and
affection
 
          that means much to both of us" [emphasis added].[151]
        Perhaps there is room for two "Queen Bees" in a hive after all.
 
 
Endnotes
 
 [1] Cynthia Lowry, "I've Learned to Love" in Woman's Home Companion (May 1
954), p.
 
               67.
[2] Mary Margaret McBride, entry in Current
 Biography (March 1954), p. 38.
[3] Sidney Fields, "Only Human" Column in T
he New York Daily Mirror (October 4,
 
               1953), p. 41.
[4] C
urtis Mitchell, "Mary Margaret's Magic" in Coronet 35 (January 1954): p. 132
.
[5] Barbara Heggie, "Mary Margaret's Miracle" in Woman's Home Companion
76 (April
 
               1949): p. 82.
[6] Stuart Little, "Mrs. Rooseve
lt and Elliott to Do Daily NBC Women's Program" in New
 
               Yo
rk Herald Tribune (October 1, 1950).
[7] Mary Margaret McBride, Out of the
Air (New York: Doubleday: 1960), p. 11.
[8]     Collie Small, "Private Life of
 a Pied Piper" in Collier's (December 4, 1948),
 
          p. 37.
[9] Dr
aft of Proclamation for "Mary Margaret McBride Day" (October 31, 1940). Lloy
d Crow
 
                  Stark Papers, Western Historical Manuscripts Co
llection, 23 Ellis Library, University of
 
                  Missouri.
[
10]      Mary Margaret McBride, entry in Current Biography (1942), p. 52.
[11
] "Miss M'Bride Honored With Award" in The Mexico Ledger, Mexico, Mo. (Novem
ber
 13, 1940).
[12] "Mary Margaret McBride, Here Nov. 22, Is 'Specialist
in Friendship'" in The Mexico
 
               Ledger, Mexico, Mo. (Novemb
er 11, 1940). Citing in part, Richard Dorance,
 
               "The Pleas
ure of Simple Things" in Movie-Radio Guide (n. month, n. date,
 
 
      1940).
[13] "McBride Manager, Businesswoman Who 'Can Take It'" in The
 Mexico Ledger,
 
          Mexico, Mo. (November  16, 1940). Quoting
 Betty Colfax, "Big Stars and Baby
 Elephants," Women's World (n.d., probab
ly 1940).
[14] McBride, Out of the Air, p. 36.
[15] McBride, Out of the Ai
r, p. 37.
[16] McBride, Out of the Air, p. 36.
[17] Lowry, "I've Learned t
o Love," Woman's Home Companion, p. 68.
[18] McBride, Out of the Air, p. 40
.
[19] Small, "Private Life of a Pied Piper," Collier's, p. 36.
[20] McBri
de, Out of the Air, p. 11.
[21] McBride, Out of the Air, p. 11.
[22] "Mary
 Margaret McBride to Give Up Radio Program" in  New York Herald Tribune
 
 
 
              (March 9, 1954).
[23] McBride, Biographical Sketch No. 3886,
 Associated Press Biographical Service, 50
 
                Rockefeller
 Plaza, New York (July 1, 1954)); in McBride morgue file in The New York
 
 
              Times.
[24] McBride, Out of the Air, p. 11.
[25] Rose Feld
, "She Was Champ in Her Field," review in New York Herald Tribune [on
 
 
             Out of the Air] (February 26, 1961).
[26] Curtis Mitchell, "Ma
ry Margaret's Magic" in Coronet 35 (January 1954): p. 134.
[27] "McBride M
anager, Businesswoman Who 'Can Take It'" in The Mexico Ledger,
 
 
      Mexico, Mo. (November 16, 1940).
[28] "McBride Manager . . . 'Can Tak
e It'," The Ledger (November 16, 1940).
[29] Mitchell, "Mary Margaret's Mag
ic," Coronet, p. 134. See also Dick Dorrance's
 
               thumbnail
sketch of Mary Margaret McBride in Movie-Radio Guide (late 1940,
 
 
        before November 11), reportedly edited by Curtis Mitchell. See also
Mary
 
               Margaret McBride, A Long Way From Missouri, autobiog
raphy (New York:
 
           Putnam, 1959), p. 30.
[30] Mitchell, "M
ary Margaret's Magic," Coronet, p. 134. See also Dick Dorrance's
 
 
        thumbnail sketch of Mary Margaret McBride in Movie-Radio Guide (late
 1940,
 
               before November 11), reportedly edited by Curtis M
itchell.
[31] Mary Margaret McBride, A Long Way From Missouri autobiography
 (New York:
 
               Putnam, 1959), p. 29.
[32] Mary Margaret McB
ride, Tune in for Elizabeth [Career Story of a Radio
 
            Inte
rviewer] (New York, Dodd, Mead & Company, 1945), p. 22.
[33] McBride, Tune
in for Elizabeth, p. 22.
[34] McBride, A Long Way From Missouri, p. 30.
[3
5] McBride, A Long Way From Missouri, p. 30.
[36] McBride, A Long Way From
Missouri, p. 30.
[37] Ernestine Evans, "A Mellow Memory Book," review of A
Long Way From Missouri in
 
               New York Herald Tribune (March
1, 1959).
[38] Evans, "A Mellow Memory Book," Herald Tribune (March 1, 1959
).
[39] McBride, A Long Way From Missouri, p. 31.
[40] McBride, A Long Way
 From Missouri, pp. 32-34.
[41] McBride, A Long Way From Missouri, p. 37.
 
[42] McBride, A Long Way From Missouri, p. 37.
[43] McBride, A Long Way Fro
m Missouri, p. 39.
[44] McBride, A Long Way From Missouri, p. 45.
[45] McB
ride, A Long Way From Missouri, p. 57.
[46] McBride, A Long Way From Misso
uri, p. 55.
[47] McBride, A Long Way From Missouri, pp. 61-62.
[48] McBrid
e, Sketch No. 3886 of  Associated Press Biographical Service.
[49] McBride
, A Long Way From Missouri, p. 51.
[50] McBride, A Long Way From Missouri,
p. 64.
[51] McBride, A Long Way From Missouri, p. 71.
[52] "McBride Manage
r, Businesswoman Who 'Can Take It'," The Ledger (November  16,
 
 
      1940). Quoting Betty Colfax, "Big Stars and Baby Elephants," Women's W
orld
 
               (n.d., probably 1940).
[53] "McBride Manager, Busin
esswoman Who 'Can Take It'," The Ledger (November 16,
 
              194
0).
[54] John Hutchens, "A Long Way From Missouri," book review in New York
 Herald
 
          Tribune (March 5, 1959).
[55] "McBride Manager,
Businesswoman Who 'Can Take It'," The Ledger (November 16,
 
 
  1940).
[56] "McBride Manager, Businesswoman Who 'Can Take It'," The Ledge
r (November 16,
 
              1940). Quoting Betty Colfax, "Big Stars a
nd Baby Elephants," Women's World
 
               (n.d., probably 1940).
 
 
[57] McBride, Out of the Air, p. 36.
[58] McBride, Tune in for Elizabeth,
p. 56.
[59] McBride, Tune in for Elizabeth, p. 60.
[60] McBride, Tune in f
or Elizabeth, p. 68.
[61] McBride, Tune in for Elizabeth, p. 60.
[62] McBr
ide, Tune in for Elizabeth, p. 61.
[63] McBride, Tune in for Elizabeth, p.
61.
[64] McBride, Tune in for Elizabeth, pp. 76-77.
[65] McBride, Tune in
for Elizabeth, p. 78.
[66] McBride, Tune in for Elizabeth, p. 83.
[67] McB
ride, Tune in for Elizabeth, pp. 83-84.
[68] McBride, Tune in for Elizabeth
, p. 83.
[69] Jack Gould, "Mary Margaret M'Bride Switches to WJZ" in The Ne
w York Times
 
           (October 10, 1950). McBride, Out of the Air,
 p. 147.
[70] McBride, Out of the Air, p. 32.
[71] McBride, Out of the Air
, pp. 35-36.
[72] McBride, Out of the Air, p. 42.
[73] McBride, Out of the
 Air, p. 42.
[74] McBride, Out of the Air, p. 134.
[75] McBride, Out of th
e Air, p. 32.
[76] McBride, Out of the Air, p. 135.
[77] McBride, Out of t
he Air, p. 55.
[78] Entry on McBride, Current Biography (1941), pp. 52-54.
 
 
[79] "'Mary Margaret' Will Quit Daily Radio Stint After 20 Years for New We
ekly TV Show"
 
                  in Columbia Missourian (March 8, 1954).
 
 
[80] "Miss McBride Voted Woman of the Year in Radio by AP Poll" in Journali
sm Alumni
 
               News 3: 1 (January 15, 1951): p. 1. Sarah Lockw
ood Williams Papers, Western
 Historical Manuscripts Collection, 21 Ellis L
ibrary, University of
 
          Missouri-Columbia.
[81] "Peace Hon
ors Announced" in The New York Times (no day, 1950, morgue file
 
 
       #141630, McBride, at The New York Times).
[82] Mitchell, "Mary Marga
ret's Magic," Coronet, p. 131.
[83] "Trade Frontiers Found Expanding" in Th
e New York TimesE(1952; undated item
 
               in McBride's morgue
file, #141630, The New York Times).
[84] Small, "Private Life of a Pied Pip
er," Collier's, p. 28.
[85] Small, "Private Life of a Pied Piper," Collier'
s, p. 28.
[86] McBride, Out of the Air, p. 53.
[87] Allen Churchill, "Mary
 Margaret McBride,"  The American Mercury 63, 301
 
           (Januar
y 1949): p. 7.
[88] Robert C. Ruark, "Mary Margaret" in New York World-Tele
gram (May 16, 1949).
[89] "The McBride Phenomenon" in Newsweek (May 30, 194
9), p. 50.
[90] McBride, Out of the Air, p. 141.
[91] McBride, Out of the
Air, p. 63.
[92] McBride, Out of the Air, p. 63.
[93] "McBride Manager, Bu
sinesswoman Who 'Can Take It,'" The Ledger (November 16,
 
 
1940). Quoting Betty Colfax, "Big Stars and Baby elephants" in Women's
 
 
 
             World (n.d., probably 1940).
[94] McBride, Out of the Air, p.
 42.
[95] "McBride Manager, Businesswoman Who 'Can Take It'," The Ledger (N
ovember 16,
 
              1940). Quoting Betty Colfax, "Big Stars and B
aby elephants" in Women's
 
             World (n.d., probably 1940).
[
96] Ben Gross, I Looked and I Listened, informal recollections of radio and
 
 
               TV (New York: Random House, 1954), p. 139.
[97] Gross, I
 Looked and I Listened, p. 139.
[98] Time (December 2, 1926), p. 82.
[99]
Mary Margaret McBride, "Memories of My Roommate" in Echoes From the Woods
 
 
           (March 1945), p. 4.
[100] McBride, "Memories of My Roommat
e," Echoes From the Woods, p. 4.
[101] Feld, "She Was Champ in Her Field,"
Herald Tribune, (February 26, 1961).
[102] "Mary Margaret McBride of Radio
Talk Show Dies,"  obituary in The New York Times
 
               (April 8
, 1976).
[103] McBride, A Long Way From Missouri, pp. 205-206.
[104] "Call
 All Statesmen" in New York Herald Tribune (March 6, 1955), news item
 in M
cBride morgue file of The New York Times. Quoting The New York Daily
 
 
            News (n.d.). Hand-written note on clipping, "by Sann."
[105] "C
all All Statesmen," Herald Tribune (March 6, 1955).
[106] Samuel T. William
son, "The Girl From Home," review in The New York Times (March
 1, 1959).
 
[107] Philip Hamburger, "Mary Margaret McBride: A Supersaleswoman Shares Adv
entures of
 
                 Mind and Stomach With a Host of Radio Liste
ners" in Life 17 (December 4, 1944): p.
 
               48.
[108] McBrid
e, Out of the Air, p. 36.
[109] "Woman of the Week" (March 20, 1943) [New Y
ork Post?]; McBride's morgue file
 
               in The New York Times.
 
 
[110] McBride, Out of the Air, p. 39.
[111] McBride, Out of the Air, p. 34
.
[112] McBride, Out of the Air, p. 40.
[113] "Mary Margaret McBride, Here
 Nov. 22, Is 'Specialist in Friendship'" in The Mexico
 Ledger, Mexico, Mo.
 (November 11, 1940).
[114] "McBride Manager, Businesswoman Who 'Can Take I
'," The Ledger (November 16,
 
              1940). Quoting Betty Colfax,
 "Big Stars and Baby elephants" in Women's
 
             World (n.d., p
robably 1940).
[115] McBride, Out of the Air, p. 33.
[116] Feld, "She Was
Champ in Her Field," Herald Tribune (February 26, 1961).
[117] "Mary Margar
et McBride, Here Nov. 22, Is 'Specialist in Friendship',"  The Ledger
 
 
             (November 11, 1940).
[118] Lowry, "I've Learned to Love," Woma
n's Home Companion, p. 67.
[119] "McBride Manager, Businesswoman Who 'Can T
ake It'," The Ledger (November 16,
 
               1940).
[120] McBride,
 Out of the Air, p. 41.
[121] McBride, Out of the Air, p. 102.
[122] McBri
de, Out of the Air, p. 107.
[123] McBride, Out of the Air, p. 108.
[124] M
cBride, Out of the Air, p. 39.
[125] McBride, A Long Way From Missouri, p.
41.
[126] McBride, A Long Way From Missouri, p. 66.
[127] McBride, A Long
Way From Missouri, p. 66.
[128] McBride, A Long Way From Missouri, p. 66.
 
[129] Mary Margaret McBride, America for Me (New York: MacMillan, 1941), p.
56.
[130] McBride, Out of the Air, p. 34.
[131] McBride, Out of the Air, p
. 34.
[132] McBride, Out of the Air, p. 41.
[133] McBride, Out of the Air,
 p. 41.
[134] McBride, Out of the Air, p. 42.
[135] McBride, Out of the Ai
r, p. 42.
[136] McBride, Out of the Air, p. 42.
[137] McBride, Out of the
Air, p. 42.
[138] McBride, Out of the Air, p. 42.
[139] McBride, Out of th
e Air, p. 41.
[140] McBride, Out of the Air, p. 41.
[141] McBride, Out of
the Air, p. 45.
[142] McBride, Out of the Air, p. 46.
[143] McBride, Out o
f the Air, p. 45.
[144] McBride, Out of the Air, p. 45.
[145] Mary Margare
t McBride, "My Most Unforgettable Character" [about Estella Karn] in
 
 
            Reader's Digest 80 (January 1962): p. 99.
[146] McBride, Out of
 the Air, p. 34.
[147] McBride, Out of the Air, p. 149.
[148] McBride, Out
 of the Air, p. 14.
[149] McBride, Out of the Air, p. 14.
[150] McBride, O
ut of the Air, p. 14.
[151] Lowry, "I've Learned to Love," Woman's Home Com
panion, p. 67.

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