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Subject: AEJ 95 GarrisoB MCS Online services as news reporting tools
From: Elliott Parker <[log in to unmask]>
Reply-To:AEJMC Conference Papers <[log in to unmask]>
Date:Tue, 6 Feb 1996 12:27:27 EST
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ONLINE SERVICES AS NEWS REPORTING TOOLS:
A STUDY OF DAILY NEWSPAPER USE
OF COMMERCIAL DATABASES IN 1994
 
 
 
 
 
Bruce Garrison
Journalism and Photography Program
School of Communication
University of Miami
Coral Gables, FL 33124-2030
[log in to unmask]
 
 
 
 
 
 
        A research paper submitted for presentation to the Mass Communication
 
            and Society Division, Association for Education in Journalism and
Mass
 
            Communication, Washington, D.C., August 1995.
 ABSTRACT
ONLINE SERVICES AS NEWS REPORTING TOOLS:
A STUDY OF DAILY NEWSPAPER USE
OF COMMERCIAL DATABASES IN 1994
Bruce Garrison, University of Miami
 
 
        Uses of online research tools for news reporting at newspapers are
 
         growing. As one of the two major forms of computer-assisted reporting,
 
            online research has extended newsgathering. This paper reports a
 
      national study of use of commercial and other online information
 
      services used by U.S. daily newspapers in 1994. A total of 208
 
    newspapers with Sunday circulations of 20,000 or larger responded (40.5
 
            percent) to a mail survey of newsroom managers. The survey
determined
 
           the purposes of online searches, the most popular online services,
what
 
            newspeople conduct searches, how frequently searches are conduced,
and
 
            non-proprietary software used during searches. While the study found
 
          widespread and frequent use by larger newspapers, online research was
 
           still not widely used as a reporting tool by smaller daily newspapers
in
 
            1994. There is considerable division over who in the newsroom should
 
          conduct searches to control cost. In general, smaller newspapers take
a
 
            "do-it-yourself" approach and larger newspapers use specialists.
 
 ONLINE SERVICES AS NEWS REPORTING TOOLS:
A STUDY OF DAILY NEWSPAPER USE
OF COMMERCIAL DATABASES IN 1994
 
        The power of the computer has affected news reporting in many ways in
 
            the past decade. The increase in personal, or desktop, computing
power
 
            combined with the decrease in cost has made computer-assisted
reporting
 
            the newsgathering tool of this decade. In addition to database
analysis
 
            using existing databases or original databases, journalists are
using
 
           their computers to connect to other computers in distant locations to
 
           get the story. Online services have become important reporting tools
in
 
            the mid 1990s. This trend has developed so quickly that scholarship,
and
 
            even the professional literature, has not kept up with the
exponential
 
            growth in use.
        The 1994 Gale Directory of Databases listed 5,564 publicly available
 
           online databases and 8,261 total databases worldwide (Williams,
1994).
 
            These databases were produced by 2,744 different sources. There are
many
 
            more private and proprietary databases, of course. Vendors, the
 
     companies providing the services, often charge premium prices for access
 
            to the information they have. Governments, at all levels, are
offering
 
            the electronic data that they collect to the public, also, and most
 
         services are comparative bargains. Certainly the online services most
 
           commonly used can be very expensive, but still worthwhile for
 
   journalists as reporting tools.
        Databases are collections of related information. One computer expert
 
            defined a database as "an integrated, centralized collection of an
 
        organization's data" (Davis, 1991, p. 180). Online access to databases
 
            is not only convenient, it is very fast compared to other means. For
 
          journalists, especially those on deadline, speed might be the most
 
        appealing element of online information gathering. For a skilled news
 
           researcher, it may literally take only a few seconds using a
commercial
 
            service such as Lexis/Nexis to find the owner of a piece of property
two
 
            thousand miles away or just a few additional seconds to find the
 
      property's physical description. Similarly, in some states it takes only
 
            minutes to locate the place of residence of an individual who has a
dr
 
           iver's license and who was involved in a serious automobile accident
 
          just hours or minutes earlier.
        As the use of database-oriented news research grows, so does the amount
 
            of information available (Rambo, 1987; Murrie, 1987). At least 125
 
        newspapers in 33 states and the District of Columbia had their full-text
 
            contents online for public access (Bjorner, 1992; Wall, 1991) at the
 
          beginning of this decade. There are literally hundreds of full-text
 
         databases available. Dialog, owned by Knight-Ridder, Inc., is perhaps
 
           the "king" of these services and lists hundreds of databases through
its
 
            massive system. The number grows even larger each month.
        One of the reasons these full-text databases have caught on is
 
     economics. Not only are these services valuable to the newsroom staff,
 
            publishers have found home-grown and recycled databases have a
public
 
           market value also. In addition to being tools for their reporters and
 
           editors, these services, when sold publicly, are a source of revenue
for
 
            news media companies (Garrison, 1995; Miller, 1988; Donovan &
Schalit,
 
            1989). Many major newspapers will conduct news story database
searches
 
            for the public for a per-search fee.
        Access to data has become an economic issue, but there are other legal
 
            and ethical considerations. Privacy invasion has been a major
concern in
 
            recent years, for example. There are countless legal debates about
 
        access to public records now in electronic databases. Some records could
 
            be accessed online, but are not yet available. Others are available
 
         online, but are not accessible to many users because of high costs set
 
            by the providers or because of software, hardware, or other "high
tech"
 
            limitations.
        Economic issues involving access and distribution have led some mass
 
           communication scholars, such as Emerson College's David Gordon
(1993),
 
            to look at an emerging society of information haves and have nots.
An
 
           industry variation of what Gordon called an "informational
underclass"
 
            may be developing within the news media. Numerous news
organizations,
 
           especially small dailies, weeklies, and small magazines that are not
 
          using online research, often claim they do not have money for hardware
 
            or the monthly online subscription and user fees. Even if they could
 
          find the money, they claim they lack the expertise to use the tool
 
        effectively. "We can't afford it and really don't yet know how to make
 
            best use of it," said Bill Weaver (1993), assistant managing editor
of
 
            The Macon Telegraph in Georgia. Similar thinking comes from Sam
Daleo,
 
            managing editor of the 23,000-circulation Kingston, N.Y., Daily
Freeman.
 
            "We're a local paper and don't have a need for it," he explained.
        Online databases used by journalists come in two major varieties,
 
        commercial databases and bulletin board systems. Commercial database
 
          services contain useful information available to the public for a fee.
 
            Bulletin board systems are often free, requiring the cost of only
the
 
           long distance call, or charge a subscription or registration fee for
 
          users. Online research use in all fields is growing at what seems to
be
 
            an astronomical rate. One recent estimate predicted as many as
twenty
 
           million computer users of all types will be online in the United
States
 
            by the end of the 1990s (Morgan, 1992). A news magazine estimated
twelve
 
            million users already online in the United States and twenty million
 
          users worldwide in 1993 (Kantrowitz, 1993). Another estimate placed
six
 
            million people subscribing nationwide to the mass market services by
 
          1996. In contrast, fewer than one million persons or businesses used
 
          such commercial online services in 1988 (Resnick, 1993). Prodigy, a
 
         widely popular commercial online service marketed toward a more general
 
            audience of computer users, was posting about 70,000 electronic mail
 
          messages daily in late 1992 (Morgan, 1992).
        University of Illinois researcher Martha E. Williams (1994) has studied
 
            the worldwide database industry for more than two decades. She
 
    determined that the number of public databases has grown from only 301
 
            in 1975 and 773 in 1982 to over 8,000 in 1994, and the figure is
 
      increasing steadily. Williams stated that the number of producers--- the
 
            organizations that develop databases, and vendors, those entities
that
 
            distribute and add value to the database by providing services for
 
        customers--- has also increased dramatically. There were only 200
 
       producers and 105 vendors of databases in 1975. In 1994, Williams
 
       reported 2,744 producers and 1,629 vendors. In sheer number, the
 
      industry has grown from about 750,000 searches in 1975 to 51.8 million
 
            in 1992. To show the amount of recent growth, the number of searches
 
          jumped 50.1 percent, from 34.5 million, from 1990 to 1992. "While
 
       numerical growth is indicated by the statistics, the success of the
 
         database industry is largely a result of the transition of the informa
 
           tion industry from paper-based services to computer-based services
and
 
            can be measured in terms of the use of computer-readable databases,
or
 
            the number of searches," Williams noted (p. xx).
        This usage and these databases indicate the increasing
            commercialization of online access to information. As more
commercial
 
           enterprises begin, more privately originated databases entering the
 
         marketplace as well. "The basic lure of going online, as the
advertising
 
            for any commercial online service indicates, is the tantalizing
promise
 
            of having the world at your fingertips. Join our service and see the
 
          world of information without leaving home!" wrote information services
 
            expert Kathleen Webb (1993, p. 10). "No more unnecessary trips to
the
 
           library in nasty weather . . . fire up the machine, and explore new
 
         realms in the endless vistas of data available at a keystroke. The
 
        attraction is irresistible for increasing numbers of Americans who want
 
            and need to keep up with the rapid pace of change in a global
community,
 
            whether for business, research, or personal purposes. For those who
do
 
            not have access to, or do not require, more specialized online
database
 
            services, popular commercial services are a great value . . . .
 
     [H]owever, not all personal online services offer equal amounts and
 
         types of access to the world at large."
        The idea of using online services for reporting has spread to many
 
         newspapers in the mid 1990s. One is Michigan's Flint Journal. Mary Ann
 
            Chick Whiteside (1994), news media manager for the
110,000-circulation
 
            newspaper, oversees CAR projects and sets up online staff training
 
        classes. "The publisher just approved an electronic library, so I expect
 
            more people to become comfortable with online research," she
explained.
 
            "Reporters are eager to learn. My classes fill quickly. There are
times
 
            when I could spend entire weeks on computer projects."
        Governments are the second-largest producer of publicly available
 
        databases used by Whiteside and others. A growing number of these
 
       databases are available online through commercial services, direct
 
        government services, and direct government bulletin board services.
 
         Private commercial and industrial sources are the clear leaders, now
 
          responsible for 75 percent of databases available for public use.
 
       Government agencies produce about 15 percent of databases, while
 
      not-for-profit and academic sources--- many funded by government
 
      grants--- generate 9 percent. The remaining one percent is from mixed
 
           sources (Williams, 1994).
        These figures represent a dramatic change from the situation in
 
      "pre-PC" days. In the 1960s and 1970s, the government was the leading
 
           source of database production, responsible for as much as 56 percent
as
 
            late as 1977. That figure dropped to 21 percent in the following
decade.
 
            Mixed producers, such as more than one government agency or level of
 
          government, account for a number of government databases as well. Most
 
            prolific in database production, historically, have been the
National
 
           Aeronautics and Space Administration and the Nuclear Regulatory
 
     Commission (formerly the Atomic Energy Commission). Numerous databases
 
            produced by the Bureau of the Census are widely used by news
 
  organizations and account for a significant proportion of government
 
          databases in use by the public in the mid 1990s. More and more of
these
 
            databases are available through remote access. While many remain
 
      available only on site, numerous government agencies at all levels are
 
            placing their useful databases into public access with online,
CD-ROM,
 
            or magnetic disk access. State and local governments produce and
update
 
            thousands of useful databases each year. These include such
potentially
 
            newsworthy subjects as occupational licenses and permits, crime and
 
         courts, welfare, automobiles registrations, agriculture, consumer
 
       affairs, housing and residences, corporations, voting, pollution,
 
       businesses and their operations, education, banking and finance, sports,
 
            gambling, lotteries, and gaming, taxes, and just about anything else
in
 
            life that is regulated.
        Another major advantage is that electronic news libraries never, or
 
          seldom, close. Reporters are no longer restricted to "normal business
 
           hours" for their news research. One study found that reporters use
 
        electronic libraries for good reasons. Among them were to develop
 
       compilations and lists of information for crime story investigations,
 
           business stories, political stories, local government stories, trend
 
          stories, and stories about public figures (Splichal, 1991).
        The proficiency of use issue is reminiscent of some fears expressed
 
          when computers used for writing and editing first arrived in newsrooms
 
            in the mid 1970s. Some veteran journalists, as well as beginners,
have
 
            fears about using computers for something besides writing. Some
 
     newspapers even prohibit it until after users are trained to control
 
          costs (Ward & Hansen, 1990). Some journalists ignore computer-based
 
         research because they feel user interface is too cumbersome, they lack
 
            the time to learn, online searches actually lengthen research time,
 
         online searches decrease the local perspective of a story, searches
 
         discourage original work, and searches increase errors (Wolfe, 1989;
 
          Wolfe, 1990; Jacobson & Ullman, 1989). Some reporters prefer someone
 
          else to search databases for them, if they use them at all (Wolfe,
 
        1989).
        Local beat reporters tend to use electronic news libraries more than
 
           other reporters, research shows. Beat reporters use database
information
 
            for background before starting on a story, to find names for
interviews
 
            or contacts, to verify information, and for general education about
 
         specialized subjects. The most obvious advantages to using electronic
 
           libraries are greater perspective, more detail, time savings,
 
   identification of new sources, wider geographic coverage, and increased
 
            accuracy (Wolfe, 1989; Jacobson & Ullman, 1989; Garrison, 1995).
        This paper discusses use of online commercial databases at daily
 
       newspapers in the United States in 1994. Access to commercial and
 
       government databases is spreading rapidly in American society and news
 
            organizations are one of the natural consumers of such electronic
 
       information--- just as they have historically been with the printed or
 
            written versions of public documents. The primary purpose of this
paper
 
            is to answer the following five research questions:
What are the major reporting uses of online databases?
What are the leading commercial databases and bulletin board services in
 
                 use by newsrooms, news libraries, and research departments?
Who, in newsrooms, is responsible for conducting searches?
What is the frequency of online searching?
How is the online information accessed?
 
METHODS
        A national mail survey of the uses of computer-assisted reporting and
 
            online news research was conducted between December 1993 and March
1994.
 
            The survey consisted of an initial mailing of 514 personalized cover
 
          letters, questionnaires, and stamped, self-addressed envelopes to the
 
           nation's Sunday newspapers with a circulation of a minimum 20,000.
One
 
            follow-up mailing was sent about one month after the initial mailing
and
 
            individual contacts were made by telephone and E-mail to encourage
 
        response, following procedures recommended by Dillman's total design
 
          method for mail surveys (Dillman, 1978). The population was developed
 
           from listings contained in the Editor & Publisher International
Yearbook
 
            (Phillips, 1993).
        While the unit of analysis is the newspaper as an institution, editors
 
            of the selected newspapers were asked either to complete the
 
  questionnaire themselves or to forward it to the person in charge of
 
          online news research and / or computer-assisted reporting. Individual
 
           identifications were requested to permit follow-up if necessary. In
some
 
            cases, however, as many as two or three persons completed various
 
       portions of the questionnaire related to their newsroom specializations.
 
            A total of 208 responses was received, a response rate of 40.5
percent.
 
            A representative of one California newspaper returned a
questionnaire,
 
            stating the publication had ceased publication a few months earlier.
        The questionnaire was developed from discussions and interviews during
 
            the first Investigative Reporters and Editors and National Institute
for
 
            Computer-Assisted Reporting conference on computer-assisted
reporting at
 
            Raleigh, N.C., in 1993. Part of a larger research project about
 
     computers and reporting (Garrison, 1995), the instrument consisted of
 
           four sets of questions, including institutional and personal
 
  information, computer-assisted reporting approaches, online news
 
      research, and field reporting use of computers. The portion of the
 
        instrument that focused upon online news research contained a
 
   combination of twenty-nine open- and closed-ended variables. Respondent
 
            journalists were also encouraged to include any additional comments
on
 
            the subject. In some cases, follow-up interviews were conducted by
 
        telephone. Additionally, in-person interviews were conducted at the Fort
 
            Lauderdale Sun-Sentinel, Lexington, Ky., Herald-Leader, The Miami
 
       Herald, The Washington Post, and USA Today. Data were processed using
 
           Microsoft FoxPro relational database management system for Windows,
Ver.
 
            2.6 (Anon., 1994) and the Statistical Package for the Social
Sciences,
 
            SPSS for Windows Ver. 6.0 (Norusis, 1993).
 
FINDINGS
        Of the newspapers responding, 36.1 percent were from the South and 28.4
 
            percent from the Midwest. The mean circulation was 121,361, with
56.3
 
           percent of newspapers under 75,000 circulation. It should be noted
that
 
            for simplicity of the following discussion, only percentages are
 
      reported in the text. Frequencies are reported with both absolute
 
       percentages and adjusted percentages (recomputed without missing data)
 
            in the tables. Most major U.S. daily newspapers have gone electronic
for
 
            research for at least some of their news reporting. With larger
 
     newspapers, it is not an issue of whether online is being used. The
 
         focus is upon what is being done. For smaller dailies, the issue
remains
 
            whether online services are being used at all. Smaller dailies are
 
        having more difficulty in making the transition. From responses to the
 
            survey, it is likely an economic issue, but it could also be a
 
    technology issue. Simply, some news organizations have the money and
 
          others do not. On the other hand, some have the technological
knowledge;
 
            others have not even tried to develop it.
Reporting Functions
What are the major reporting functions of online research?
        News organizations using online research have produced thousands of
 
          stories at least partially dependent on this tool. Topics are widely
 
          ranging. Some examples:
        a. The Rochester Democrat and Chronicle / Times-Union in New York
 
        online researches breaking stories about automobile accidents and
 
       stories about small businesses in its region.
        b. The Quad City Times in Rock Island, Ill., investigates businesses by
 
            reading annual reports and analyzes the new and growing gambling
 
      industry in its Mississippi River region.
        c. The Orange County Register in California researched property
 
      descriptions, ownership, assessments, and assessors' maps using online
 
            tools when covering the Laguna area fires that became a story of
 
      national interest. The library staff also regularly conducts spot online
 
            research for major accidents such as plane crashes.
        d. The Tallahassee Democrat in Florida uses online tools to find
 
       background information about persons such as candidates for the city
 
          police chief position, candidates for the vacant presidency of Florida
 
            State University, and developers of real estate projects.
        e. The Wisconsin State Journal in Madison, like many other news
 
      organizations, routinely searches other newspapers online to see what
 
           its reporters are covering on certain subjects.
        For newspapers using services, online research is becoming a spot news
 
            reporting tool as well as a research tool for special projects uses
 
         apart from deadline situations. In Rochester, the Democrat and
Chronicle
 
            uses online research regularly, said assistant metro editor John
Reinan
 
            (1993). "We use it nearly daily. Metro and business are really the
only
 
            users," he said. "There was a fatal car crash last summer in which
five
 
            people died. The driver was accused of running a stop sign and
hitting
 
            another car. By logging onto the New York Department of Motor
Vehicles
 
            database, we found that the driver had a previous conviction for
running
 
            a stop sign, and we included that info in our first-day story. We
had a
 
            business reporter doing a story on starting a small business which
used
 
            a lot of information obtained from an SBA [Small Business
            Administration] bulletin board."
        For other news organizations, use of online research is the first step
 
            in starting a major news project after an idea has been generated.
"We
 
            begin most projects by checking online to see what other
publications
 
           have done on the subject," Houston Chronicle Special Projects Editor
Don
 
            Mason (1993) stated. "Some of our best successes so far have been
early
 
            reports on the Michaelangelo virus and issues involving encryption
of
 
           telecommunications data as well as recent reports on electronic
barriers
 
            to government information."
        Many daily newspapers, such as the Sarasota Herald-Tribune in Florida,
 
            use online research for backgrounding on stories. Assistant Managing
 
          Editor Richard Estrin (1993) said, "Our effort is in its infancy, but
we
 
            hope to involve everyone. We use online research for background to
many
 
            stories." Database Editor Griff Palmer (1993), who helps find online
 
          sources for Oklahoma City's Daily Oklahoman, said his newspaper uses
 
          online services such as DataTimes to take stories to a higher level of
 
            completeness. "We use online research daily to supplement our
reporting.
 
            We constantly use DataTimes and our own electronic morgue, which is
 
         stored as a full-text database," he explained. "As a recent example, we
 
            used DataTimes to research allegations of improprieties in other
states
 
            against a contractor under local consideration. We also used the
Texas
 
            Ethics Commission BBS to download registration information on a
company
 
            under investigation in Oklahoma for campaign contributions
violations.
 
            We have also downloaded census data from the state commerce
department
 
            BBS for use with analysis of voter registration data."
        As these two examples demonstrate, database searches can turn routine
 
            news into highly effective stories. Reporters and news researchers
who
 
            incorporate online tools into their work find their stories are more
 
          comprehensive. Online tools can provide more depth and breadth of
 
       information. It becomes easier to find similar situations elsewhere.
 
          Generalizations about situations, a tradition common among news and
 
         feature writers, without examples or other forms of evidence in stories
 
            are less common when online research is a regular part of reporting.
        Reporters and editors also find they have a wider range of sources,
 
          since they can use online sources, such as articles from newspapers
 
         halfway across the country, to identify and locate these experts and
 
          other sources that enhance a story. Not only do sources used in other
 
           stories become easier to find, there are even online services
designed
 
            to link reporters and news sources. Often these are public relations
 
          services--- such as ProfNet, which is a computer network of
universities
 
            and colleges that have hundreds of experts on virtually every
subject on
 
            their faculties who are willing to help journalists.
        Reporters are also more easily able to find officially released
 
      information. Press releases from government agencies (for example, found
 
            on some FedWorld BBSs), from corporations (such as those on PR
Online),
 
            from organizations (such as some of the Internet institutional
BBSs),
 
           and other groups that want their word to be spread and have
discovered
 
            that computer-wise reporters and editors will use such sources when
they
 
            are available at low cost or free. For the 1994 Winter Olympics in
 
        Norway, the United States Olympic Committee set up a sophisticated
 
        high-speed BBS--- complete with downloadable text files, regular team
 
           announcements, information about the games, news, and E-mail--- for
 
         sportswriters and others interested in following the U.S. team's
efforts
 
            . The only cost to use the service was the toll of a long distance
call
 
            to Colorado. Journalists in 1995 are also using online tools to
monitor
 
            the courtroom activities, such as witness testimony, of the murder
trial
 
            of O.J. Simpson. This has been especially helpful to live television
 
          journalists, such as CNN anchors, when the judge has cut off audio or
 
           video from the courtroom.
 
Leading Databases Used
What are the leading commercial databases and bulletin board services in
 
                 use by newsrooms, news libraries, and research departments?
        Of the 208 newspapers responding to the survey, 58.9 percent, or 119,
 
            reported using online services in some form--- commercial or
otherwise.
 
            Those not using online services were clearly smaller circulation
 
      newspapers. Table 1 lists, alphabetically by newspaper and in order of
 
            service preference, the online services and BBSs most frequently
used by
 
            U.S. daily newspapers. Table 2 summarizes data listed in Table 1 by
 
         reporting the most often named first choice online database and the
most
 
            often "top three" services named. As Table 2 reveals, the most
popular
 
            services are commercial in nature. CompuServe, one of the largest
and
 
           oldest online services, is the first choice of 19.2 percent of the 99
 
           newspapers that reported using specific online services. Nexis/Lexis
was
 
            preferred by 16.2 percent of the newspapers. DataTimes (12.1
percent)
 
           and Dialog (11.1 percent) were the other major international
commercial
 
            online services of choice. A significant 13.1 percent of the
newspapers
 
            responding stated their first choice for database services was a
local
 
            database service of some sort--- which could include a local or
regional
 
            commercial service, a local link to local government records, or
some
 
           BBSs.
        Among the services listed in the "top three," Nexis/Lexis is the leader
 
            with frequent use from 15.8 percent of the 260 total top three
database
 
            preferences expressed in the study. CompuServe and Dialog were tied
for
 
            second at 13.5 percent each, and DataTimes followed with 10.8
percent of
 
            mentions. Again, local services also ranked high in the top three
with
 
            11.2 percent of the listed favorites.
 
Online Search Responsibilities
Who is responsible for conducting searches in newsrooms, news libraries,
 
                 and research departments?
        One of the computer-age concerns in newsrooms is the cost of online
 
          searching. It can be very expensive, depending on time used and the
 
         hourly cost of the database. Some news managers are still deciding
 
        whether to assign the duty to anyone with the skill, the reporter on the
 
            story, the supervising editor or a designated editor, or news
 
   librarians/researchers. A wide range of often-overlapping approaches was
 
            determined, as shown in Table 3, but of daily newspapers conducting
 
         online searches for news stories, the largest number use either
 
     librarians (40.5 percent) or reporters (25.6 percent) themselves. The
 
           data show some differences in how the problem is approached according
to
 
            the size of the newspaper. The larger the newspaper, the more
 
   specialized the duties. Larger newspapers tend to use news researchers
 
            for searches while smaller newspapers take more of a
"do-it-yourself"
 
           approach. "Anyone" searches at 23.1 percent, and editors do searches
at
 
            9.9 percent. A total of 41.8 percent of the newspapers did not
answer
 
           the question, probably because no in-house searches are conducted.
 
Frequency of Online Searching
What is the frequency of online searches conducted in newsrooms, news
 
                libraries, and research departments?
        Many news organizations repeat the online research process numerous
 
          times a day as part of their newsgathering routine. For many, online
 
          research is part of the daily effort on news stories. Efforts are
 
       underway to teach reporters how to integrate online news research into
 
            every reporting assignment. Online news research is an "everyday"
part
 
            of reporting and editing at the Seattle Times, where Information
Systems
 
            Manager Steve Wainwright (1993) said his newspaper spends over
$20,000
 
            annually to use online tools to track down information about
businesses
 
            and missing persons, for example. At The Dallas Morning News, online
 
          news research has become a moment-by-moment part of the reporting
 
       process. "We use it nearly each hour of every day," Assistant Projects
 
            Editor Allen Pusey (1993), who serves as liaison for use of
computers by
 
            reporters and editors for his newsroom, stated. "Online research has
 
          become a vital resource. Online research has given us a broader-based
 
           view of previous work on a subject BEFORE we begin stories. It has
also
 
            given us a higher quality of context to our stories--- be they
economic,
 
            scientific, or legal/social."
        Cost could be a factor in frequency of use. The mean amount of money
 
           spent on online services reported by newspapers for 1993 was
$16,025.57
 
            and the mean for 1994 was $17,210.13. Spending in 1994 ranged from
no
 
           money at all to $115,000. But many newspapers that did conduct online
 
           news research did not wish to reveal what might be viewed as
proprietary
 
            information.
        The data show a wide range of usage frequencies for online database
 
          searching among those daily newspapers conducting searches. Table 4
 
         shows a similar pattern of search frequency differences according to
 
          size of the newspaper. Larger newspapers search very frequently, some
 
           numerous times a day, or what they would call "constantly." Smaller
 
         dailies which did any online searches at all were quite careful, it
 
         seems, in using the tool. Smaller dailies searched less than daily,
some
 
            less than weekly. Overall, 41.9 percent of the newspapers that
answered
 
            the question reported using online services at least once daily,
12.5
 
           percent said their searches were weekly or greater, 4.4 percent used
 
          online services on a weekly basis, 3.7 percent conduced searches
weekly
 
            to monthly, and 4.4 percent used online services monthly or less
than
 
           monthly.
 
Tools for Access to Online Services
How is the online information accessed? That is, what is the preferred
 
                 communications software used for conducting online searches in
 
    newsrooms, news libraries, and research departments?
        The study found a diverse list of communication packages in use in U.S.
 
            daily newspaper newsrooms. Of those packages, Procomm Plus, used in
both
 
            DOS and Windows versions, is by far the most popular in newsrooms
and
 
           news libraries. Procomm Plus (Windows or DOS versions) was reported
as
 
            first choice in 53.3 percent of the newsrooms. Crosstalk (9.2
percent)
 
            and Smartcom (9.2 percent) are also in wide use at the 120
newspapers
 
           reporting use of this software. A total of 20.8 percent used other
 
        products such as "Terminal," that comes with the basic Windows package
 
            or Macintosh systems software. Some users, who do not access online
 
         services often, find the communications tools provided in integrated
 
          packages, such as ClarisWorks, to be quite sufficient for their needs.
 
CONCLUSIONS
        The results reported in this study suggest something quite obvious:
 
          Size matters. Larger newspapers, with the financial resources, are
heavy
 
            online services users. These newspapers report spending thousands of
 
          dollars a year for online services and many more thousands of dollars
a
 
            year for salaries for news researchers. The power of the tool is
slowly
 
            creeping into the newsrooms middle and small size dailies also.
        While economics seems to be the obvious reason for differences in use
 
            of online services in news reporting, there are other factors that
 
        influence the spread of this new reporting technology. A second
 
     influencing factor seems to be human resources. Many newspapers lack
 
          personnel with the computer literacy to begin a regular program of
 
        online news research to supplement reporting. These newspapers do not
 
           have the resources to train an individual either internally, if such
 
          expertise was available, or externally. Typically, the smaller
 
    newspapers that are using online news research tools in reporting are
 
           driven by one or two individuals--- either reporters, librarians, or
 
          editors, who have an intense interest in personal computing and have
 
          taught themselves the skills necessary to be effective users of online
 
            services.
        Among those using online services for reporting, the uses of online
 
          services is broadening. Much of the use is still to check what the
 
        competition is doing, but more reporters are also using online services
 
            for fact checking, story idea generation, backgrounding, and for
greater
 
            depth of information for both long-term projects and breaking
stories.
        It is not the least bit surprising that the leading commercial
 
     international databases would also be the leading services used by news
 
            organizations. While there is an emerging pattern toward greater use
of
 
            highly specialized online services such as those with specific types
of
 
            public records (i.e., Public Affairs Court Electronic Records, or
PACER,
 
            of the federal courts system), news organizations favor services
that
 
           can provide a wide range of access to useful information for a fair
 
         price. The widely popular mass-marketed services such as Prodigy and
 
          America Online have yet to become very valuable to news reporters
 
       because of the consumer nature of the information available. There will
 
            likely be more growth in use of the Internet in this decade since
access
 
            to it has grown in such remarkable geometric proportions in the past
 
          year or two.
        There is also a confusion evident in the newsroom about who should use
 
            online services. The data here suggest two schools of thought: (a)
let
 
            anyone and everyone do online research for news reporting and (b)
give
 
            online duties to specialists. The findings of this study show
smaller
 
           papers take the first route and larger ones take the second choice,
but
 
            this could change as more skills are learned and as costs drop, if
they
 
            drop, for online fees.
        Frequency of use also remains an economic issue, but as more and more
 
            skilled users come into medium- and small-sized newsrooms, this
could
 
           also change. Most CAR advocates would like to see online research
become
 
            as regular a habit for reporters as checking the clips and
conducting
 
           interviews has been for generations of reporters.
        Online commercial services are not some sort of fad. Usage patterns and
 
            the functions of the use demonstrate that. Perhaps the issue here is
not
 
            whether the services will be used, but how often, by whom, and for
what
 
            purposes. As this new tool gains greater access and application, new
 
          research to track this will be necessary throughout the rest of this
 
          decade. Research at this stage can only be exploratory since factors
 
          affecting use, such as the economy, the tools themselves, and the
people
 
            involved, change often. For researchers, this is a subject ripe for
 
         investigation. In the minds of some investigators, there has not been
 
           such an exciting prospect for information gathering since the
telephone
 
            was first used for interviewing.
        It is clear that new and continuing research about CAR, such as online
 
            services, is necessary. New works such as several of the
contributions
 
            in Semonche's (1993) edited News Media Libraries, offer syntheses
and
 
           interpretations of the new uses of online computer tools in
reporting.
 
            Further research will permit greater depth and more focus on
specific
 
           aspects of online CAR, such as differences in institutional and
 
     individual uses that are not readily distinguished here. Further, new
 
           research needs to probe into behavorial reasons for differences in
 
        responses that have been identified. Annual analysis of newspapers' uses
 
            of online tools will indicate the amount of change that is
occurring. It
 
            may also suggest manners in which online research impacts upon how
 
        communities are covered and what readers are learning from CAR-based
 
          news stories. This particular introductory study, representing part of
a
 
            one-shot first-time design, has inherent shortcomings in its
approach.
 
            But it is the first stage in what will be an annual review of CAR.
 
        Subsequent reports will offer deeper and, hopefully, more meaningful
 
          analyses.
 
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 TABLE 1:       FREQUENTLY USED ONLINE SERVICES
                AT U.S. DAILY NEWSPAPERS
 
Newspaper                       Most-Often Used Databases / Services
Allentown Morning Call          PACER, Nexis
Anchorage Daily News            Vu/Text, Motznik (state records), CompuServe
Annapolis Capital                       AP Graphics Net, Presslink
Arkansas Democrat-Gazette               PACER, Arkansas courts, local taxes-deeds
Asbury Park Press (N.J.)                Nexis, CompuServe, Internet
Asheville Citizen-Times (N.C.)          CompuServe
Atlanta Constitution                    Dialog, Lexis/Nexis, DataTimes
Atlantic City Press                     Lexis/Nexis, CompuServe, FedWorld
Austin American-Statesman               Local court files database, Internet, PACER
Battle Creek Enquirer (Mich.)           PACER
Beaumont Enterprise                     Texas Controller's Office, Texas Employment Commission,
various         private BBSs
Belleville News-Democrat (Ill.)         Regional government BBS, State pollution BBS,
NUDOCS (NRC)
Bend Bulletin (Ore.)                    County tax records, Dialog, state road reports
Bloomington Pantagraph          DataTimes
Boca Raton News                 Dialog, Vu-Text, CompuServe
Camden Courier-Post                     CompuServe
Cape Cod Times                  Dow Jones, CompuServe, PACER
Charleston Post & Courier               CompuServe, state BBSs
Charleston (W.Va.) Gazette              In-house library, government databases
Chicago Tribune                 In-house library, Nexis, DataTimes, Dialog
Cincinnati Enquirer                     Tristate Online, Internet, CompuServe
Cleveland Plain Dealer          County auditor records, Information America, various
other online government
 
             databases
Columbus Dispatch                       Internet, Lexis/Nexis, FedWorld
Dallas Morning News                     CompuServe, America Online, MetroNet
Dayton Daily News                       County government, Prodigy, Nexis
Decatur Herald & Review         Dun & Bradstreet Market Identifier, Business DB Plus,
Disclosure II
Des Moines Register                     Iowa motor vehicles, Local property records, DataTimes
(in-house)
Deseret News                    DataTimes, CompuServe, Internet
Detroit Free Press                      Lexis, Internet, PressLink
Detroit News                    Lexis/Nexis, National Credit Data Network, local court records
Doylestown Intelligencer Record         CompuServe, Bell Atlantic Intelligate
Elmira Star-Gazette                     Prodigy and CompuServe
Eugene Register-Guard (Ore.)            CompuServe financial databases, regional public
records services
Evansville Courier                      Vu/Text, Fed World
Flint Journal (Mich.)                   County court records, Dialog, DataTimes
Florida Times-Union                     Lexis, Nexis
Florida Today                   CompuServe
Fort Lauderdale Sun-Sentinel            In-house database, Dialog, local courts, Nexis
Fort Wayne Journal-Gazette              Vu/Text, DataTimes, Dialog
Gannett Suburban Newspapers             Nexis, CompuServe, Internet
        Westchester
Greensboro News & Record                Dialog, Nexis, Dow Jones, DataTimes
Greensburg Tribune-Review               Federal Election Commission online, CompuServe,
Nexis, Dialog
Harrisburg Patriot-News         DataTimes
Hartford Courant                        CompuServe, local BBSs, Nexis
Houston Chronicle                       Nexis, DataTimes, Dialog
Huntington Herald Dispatch              CompuServe
Huntsville Times                        PACER
Indianapolis Star                       DataTimes, Nexis, government databases
Kansas City Star                        Nexis, DataTimes, Dialog
Knoxville News-Sentinel         CompuServe, E. Tennessee Bankruptcy Court (PACER),
Vu-text
Lakeland Ledger (Fla.)          Internet, DataTimes, CompuServe
Lansing State Journal                   America Online, Labor Market Info. Online
Long Beach Press-Telegram               DataQuick, Dialog
Lorain Morning Journal (Ohio)           Nexis/Lexis, Presslink
Louisville Courier-Journal              Dialog, DataTimes, Nexis
Memphis Commercial-Appeal               Dialog, Nexis, DataTimes
Miami Herald                    CompuServe, Nexis/Lexis, Dialog
Milwaukee Journal                       Wisconsin census data, FEC, Nexis
Mobile Press Register                   Dow Jones, Alabama Legislative Reports (ALERT), America
Online
Modesto Bee                     Nexis, DataTimes, America Online, Internet
Munster Times (Ind.)                    Dialog, NewsNet, CompuServe
Muskegon Chronicle (Mich.)              DataTimes, Internet, Dialog
Newport News Daily Press (Va.)          Dialog, state database services
Newsday                         In-house database, Nexis, Dialog, Dow Jones
Orange County Register          Nexis, Prentice Hall Online, DataQuick/Damar
Orlando Sentinel                        Dialog, Nexis, America Online
Peoria Journal Star                     DataTimes, CompuServe, PACER
Philadelphia Inquirer                   Nexis, Dialog (Vu/Text), CENDATA
Pittsburgh Post-Gazette         Vu-Text (own library), Nexis, Prodigy
Poughkeepsie Journal            CompuServe, National Library of Medicine, New York state
motor vehicle database
Quad City Times                 CompuServe
Raleigh News & Observer         Lexis/Nexis, NandO.net and Internet, Dialog, county
databases
Reading Eagle and Times         DataTimes
Richmond Times-Dispatch         Dialog, state employment and corporate records
Roanoke Times & World-News              Lexis/Nexis, DataTimes, state court records,
Internet, ProfNet
Rochester Democrat and Chron-           N.Y. Dept. Motor Vehicles, ProfNet, Internet
        icle/Times-Union
Rocky Mountain News             Denver court records, Internet, DataTimes
Royal Oak (Mich.) Daily Tribune         CompuServe
St. Louis Post-Dispatch         CompuServe, Dialog, Dow Jones, Nexis
St. Petersburg Times                    Nexis/Lexis, Dialog, DataTimes
San Jose Mercury News           Mercury Center (AOL), Internet
Santa Cruz County Sentinel              Dow Jones, Internet, various private BBSs
Santa Rosa Press Democrat               Dialog, Infotek, Nexis
Sarasota Herald-Tribune         Nexis, CompuServe, Dialog
Seattle Times                   In-house, state courts, CompuServe
Spartanburg Herald-Journal              DataTimes, CompuServe, PACER
Syracuse Post-Standard          Nexis, Dialog, CompuServe
Tallahassee Democrat            Vu/Text, Dialog news, Dialog business databases
Tampa Tribune                   CompuServe, Dialog, Delphi/Internet
The Buffalo News                        DataTimes, Dialog, Nexis
The Daily Oklahoman                     In house, DataTimes, Commerce  Dept. BBS
The Eagle-Tribune, Lawrence             PACER, Federal Election Commission online
The Press Enterprise (Riverside)                DataTimes, Lexis/Nexis, Local courts files
The Washington Post                     In-house database, Lexis/Nexis, DataTimes, Dialog
Tucson Citizen                  CompuServe, PressLink
The Columbian (Vancouver)               DataTimes, Washington state judicial, public
disclosure databases
Torrance Daily Breeze (Calif.)          DataTimes, Nexis, Dialog
Tri-City Herald (Wash.)         CompuServe
Virginian-Pilot and Ledger-Star         Internet, Dialog, Nexis/Lexis
Waterloo Courier                        Dialog
Wichita Eagle                   Dialog (Vu/Text), DataTimes, Nexis
Wisconsin State Journal         Nexis, CompuServe, Dialog
 TABLE 2:       MOST POPULAR ONLINE SERVICES
                AT U.S. DAILY NEWSPAPERS
 
Database Service                Most Used               Among Top Three Services Named
CompuServe                      18.6%   (19)                    13.3%   (36)
Nexis/Lexis                     16.7    (17)                    15.9    (43)
Local database services         12.7    (13)                    11.1    (30)
DataTimes                       11.8    (12)                    10.7    (29)
Dialog                          11.8    (12)                    14.0    (38)
In-house library databases                6.9   (7)                       3.0   (8)
PACER                             4.9   (5)                       3.3   (9)
Vu-Text*                          4.9   (5)                       2.6   (7)
Federal government services       3.9   (4)                       5.9   (16)
Internet                                  2.9   (3)                       6.3   (17)
America Online                    1.0   (1)                       1.8   (5)
Prodigy                           1.0   (1)                       1.1   (3)
DataQuick                         1.0   (1)                       0.7   (2)
Dun & Bradstreet                  1.0   (1)                       0.4   (1)
AP Graphics Net                   1.0   (1)                       0.4   (1)
Bulletin board services                                           2.6   (7)
Presslink                                                         1.5   (4)
FedWorld                                                          1.1   (3)
ProfNet                                                           0.7   (2)
Tristate Online                                                   0.4   (1)
Info America                                                      0.4   (1)
MetroNet                                                          0.4   (1)
Business DB Plus                                                  0.4   (1)
Disclosure II                                                     0.4   (1)
Bell Atlantic Intelligate                                                 0.4   (1)
Labor Market Info                                                 0.4   (1)
NewsNet                                                   0.4   (1)
Prentice-Hall Online                                              0.4   (1)
Infotek                                                           0.4   (1)
        Totals                  100.0% (102)                    100.0% (271)
 
        * Formerly a separate service, Vu-Text is now part of Dialog and is also
available
 
              through CompuServe. Since some respondents listed it separately
from Dialog and
 
          CompuServe, a separate category was maintained.
        N = 208.
 
 TABLE 3:       ONLINE SEARCH RESPONSIBILITIES
                AT U.S. DAILY NEWSPAPERS
 
Circulation     "Anyone"        Reporters       Editors         Librarians      No Searches
Under 50,000    2.4% (2)                14.1% (12)      7.0% (6)                2.4% (2)                74.1% (63)
50,000-100,000  12.1 (7)                29.3 (17)       6.9 (4)         24.1 (14)       27.6 (16)
100,001-250,000 12.2 (5)                26.8 (11)       4.9 (2)         46.3 (19)       9.8 (4)
250,001-500,000 4.8 (1)         23.8 (5)                0.0 (0)         66.6 (14)       4.8 (1)
Over 500,000    11.1 (1)                22.2 (2)                0.0 (0)         66.7 (6)                0.0 (0)
        Totals   7.5 (16)               22.0 (47)       5.6 (12)                25.7 (55)       39.3 (84)
        Note: Some newspapers reported multiple responses. Percentages are for rows.
        N = 214 (208 total newspapers responding).
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TABLE 4:        FREQUENCY OF ONLINE SEARCHING
                AT U.S. DAILY NEWSPAPERS
 
                        Weekly  Monthly Monthly
Circulation             Daily   or greater      or greater      or less Other   None
 
Under 50,000            2.4% (2)        7.3% (6)        1.2% (1)        8.5% (7)        11.0% (9)       69.5% (57)
50,000-100,000  23.6 (13)       10.9 (6)        9.1 (5) 1.8 (1) 21.8 (12)       32.7 (18)
100,001-250,000 41.5 (17)       17.1 (7)        7.3 (3) 0.0 (0) 22.0 (9)        12.2 (5)
250,001-500,000 78.9 (15)       5.3 (1) 0.0 (0) 0.0 (0) 10.5 (2)        5.3 (1)
Over 500,000            100.0 (7)       0.0 (0) 0.0 (0) 0.0 (0) 0.0 (0) 0.0 (0)
        Totals  26.5 (54)       9.8 (20)        4.4 (9) 3.9 (8) 15.7 (32)       39.7 (81)
        Percentages are for rows.
        N = 208.

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