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PIECING TOGETHER THE AIDS QUILT STORY: A MICRO-ANALYSIS OF THE INTERACTION OF TELEVISION NEWS' VISUAL AND VERBAL TEXTS Steven Konick Blake B-116 Department of Communication SUNY-Geneseo 1 College Circle Geneseo, NY 14454-1401 (716) 245-5229 [log in to unmask] Submitted to the Visual Communication Division Association for Education in Journalism and Mass Communication Washington, D.C. August 9-12, 1995 PIECING TOGETHER THE AIDS QUILT STORY: A MICRO-ANALYSIS OF THE INTERACTIONS BETWEEN TELEVISION NEWS' VISUAL AND VERBAL TEXTS ABSTRACT This study reveals how television news creates meaning through the interaction of visual and verbal texts. It presents a close-reading of one visually interesting story about the AIDS quilt. This story is remarkable in its use of a more elaborate visual script than typically shown on network newscasts. Especially elaborate are the attempts to achieve visual narrative diachronicity. This study also notes that often the link between iconic images and text supports stereotypes. In recent years, scholars in growing numbers have delved into matters which attempt to link the content of television news to larger societal questions in an effort to understand how the mass media both reflect and create culture. In order to accomplish this, researchers have been forced to find new tools with which to analyze television news texts. Simple content analysis techniques, while still useful, do not afford the opportunity for a deep reading of content, the kind necessary to explore television news (and other cultural artifacts) beyond a manifest level. Furthermore, much of the available television news research ignores the very essence of what makes television dramatically different from its companion electronic medium, radio: visual texts. With few exceptions, television news' visual texts and the manner in which they interact with verbal texts has been largely ignored. Perhaps this is because of journalism's start as a textual medium rather than a visual one. Nevertheless, without an understanding of the interaction between these two different but related forms of communication, attempts to assess how meaning is created via television news cannot be fully successful. Thus, this study's dual intent is to deeply explore a single news story in order to draw some indication of how American culture portrays AIDS and to microanalyze the script to determine how visual and verbal texts interact with one another. Visual analysis and television news texts It almost goes without saying that in American society today, we are bombarded by visual texts. On a daily basis, we are bombarded with imagery, some of it familiar icons from the past which lack grounding in today's culture. Some researchers say that as a culture, we are endlessly circulating imagery (signs) -- signs moreover which have lost all signifying capacity, all meaning in the traditional sense of the representation of the real. (Brantlinger, 1990, p. 173) There is some indication that the Twentieth Century has moved us from a verbally-based culture to one for whom visual data is of paramount importance. For some seventy years the cleverest prophets have warned us regularly that the dominant art form of the twentieth century was not literature at all -- nor even painting or theater or the symphony -- but rather the one new and historically unique art invented in the contemporary period, namely film; that is to say, the first distinctively mediatic art form. (Jameson, 1991, p. 68) Jameson's comments could easily be extended to the realm of television, which borrows many of its conventions from the cinema. Broadcast TV adopted the studio production methods that were developed in the classic Hollywood cinema, and imitated by film industries everywhere. (Ellis, 1982, p. 211) Obviously, the number of Hollywood studios that are involved in both the cinema and television programming indicates that the two fields are interrelated, even permanently conjoined. While Ellis points out that there are substantial differences between the two, he indicates that they are primarily financial in orientation, with television being more immediately concerned with the bottom line. But there are more differences than meet Ellis' eye -- aesthetic differences in the professional codes of television, and more specifically, differences in the visual codes of television news versus prime-time programming. Most research conducted on the visual analysis of television news has concentrated on manifest content or audience interpretations of messages. The influence of camera angle and subject expressions and actions on audience interpretation of the camera's subject has been studied (Mandell and Shaw, 1973), as well as the effect that camera angle has on source credibility (Tiemans, 1970; McCain, Chilberg and Wakshlag, 1977). These studies concluded that camera shots taken from above eye level connote subject weakness, while those taken from below looking up toward the subject monumentalize the subject. McCain, et al. (1977) argue, however, that camera shots facing the subject directly and from a slightly elevated position put the subject in a more positive light. Using this technique, the audience views the subject at almost eye level, and thus, psychologically, as an equal. While the above-mentioned studies provide some data to simplify analysis of visuals, their methods tend to present visual stimuli in a context foreign to the television experience. Just as one is unlikely to watch a movie with the sound turned off, television news audiences are expected to both listen to the audio track and watch the video. But visuals are not merely interesting pictures to accompany words. Visuals can be used to create new and alternative narratives within the confines of the news report. They can be used to confirm or deny the stories being told verbally by the newscaster. It is necessary to look at overall story presentation to determine how images create a new narrative or support an existing one in the audio track, and how the news package reflects American culture. With the advent of our increasingly visually-oriented society, Jameson argues that the methods which have been employed to analyze visual texts (mostly linguistic in orientation) are antiquated, and must be improved. The visual can no longer take a back seat to the verbal in analysis of visual-aural texts. While Jameson's text concentrates primarily on what he calls, "video art," a search of available literature indicates that there is little available research on the visual texts of television news. Thus, we are left with the need to devise new strategies for analysis of television texts; strategies which incorporate, rather than ignore, the visual. In most television news research, one of two paths could be taken to interpret television form, the conventional and the organic (Barton and Gregg, 1982). Most researchers emphasized the conventional -- the technical processes shaping the news story (camera angle, size of shot) -- while the organic form suggests something more intangible; the underlying principles directing content toward a particular construction of meaning. In essence, there exists within the encoder's deliberate structurings evidence of a specific pattern in the way news facts coalesce in packages. In speaking about television news coverage of conflict in Northern Ireland, Stuart Hall points out that, from the perspective of a journalist, you ...can't develop an account of it out of absolutely nowhere every time you tell the story. You constantly draw on the inventory of discourses which have been established over time. I think in that sense we make an absolutely too simple and false distinction between narratives about the real and narratives of fiction. (Hall, 1984, p. 6) Put another way, narrative inevitably imposes constraints on the content of a broadcast news story. The verbal, then, functions on the side of continuity and intelligibility, the visual on the side of heterogeneity and semantic dispersion. (Robinson, 1984, p. 202) When critics describe television news as "radio with pictures," it belittles the richness of meanings created within the visual 'text,' as well as the interplay between visual and aural texts. Because television news stories constitute a complex set of traditions, aural as well as visual, it is important that research assimilate these in some fashion. One exception to the available research is a 'microscopic...formal' analysis of news presentation of Middle East conflict. Barton and Gregg (1982) examined one week of coverage of the Israeli-Palestinian controversy in 1978. The authors state that certain visual and textual production techniques allow television journalists to convey authority and to maintain the authenticity of a news story. Further, the authors suggest that the construction of news stories serves to emphasize the future, as well as an expectation among viewers that such journalistic "predictions" are linked to immediate events being reported. When media predictions come true, "an aura of authoritativeness can redound throughout the forms of future prediction" (Barton and Gregg, op.cit., p. 180). One of their most important conclusions is that reporters employ specific visual imagery to achieve journalistic balance. This implies that the visual text presents information that is complementary, but not necessarily supportive, of the verbal texts. Although the intention behind the research was to provide a unified analysis of the visual and aural texts, it subsequently separates them into two barely-merged sets of data that only come together temporarily near the end of the essay. Visual analysis of television news is based, to a great extent, on studies of motion pictures. Most of the motion picture studies analyze each image, its relationship to others and the culture in which it was created. Images are merely referents to an existing object (Barthes, 1968; Bennett, 1982), and these referents come with "extra baggage," allowing audiences the ability to interpret them within their specific cultural framework. Images have a surface (denotative) meaning and several layers of deeper ( connotative) meaning. Members of a given culture learn how to decode in a manner consistent with their culture: The image is experienced as both an optical and mental phenomenon. The optical pattern is read saccadically; the mental experience is the result of the sum of cultural determinants, and is formed by it. (Monaco, 1981, p. 144). From a researcher's point of view, the meaning of an image-text, to be fully understood, must be explored within the cultural context presented and not merely interpreted at surface level. It is hypothesized that the desire for narrative closure (tying up the loose ends of a story) in the aural script should also be evident in the visual script. Curtin (1993) describes how closely early television news documentaries followed the presentational techniques in movies. The shooting styles and editing techniques of Hollywood were closely observed so that the network documentary would come across to its audience as a realist text, a "natural" representation of the everyday world. (p. 29) Using the cinema as the basis for visual analysis of television news, it seems evident that most television news stories should follow a pattern which Shook (1989) calls the mini-movie. In this view of television news, the visual text moves from an expository beginning (long shot -- stating the problem) through a series of conflicts (medium shots and close-ups allowing the principals to tell the story) which conclude in a resolution, possibly in the form of a long shot to return us to the starting point. In aural narrative, temporal and locational transitions are simple to create, but the same cannot be said for visual narrative. Even though there may be distinct transitions between shots (via cuts, dissolves, fades, or wipes) discrete images may be linked together in a syntagma, creating a "seamless" presentation describing a particular object in time (Metz, 1974). Much in the spirit of Manoff (1989), this essay will present the visual and aural text of the television news report, "breaking into the flow" (p. 62) to point out significant images and textual strategies. The package I have selected to evaluate is an extraordinary one in the way it characterizes persons with AIDS, their family members and friends. There is a hint of compassion that is often missing in other stories. Also, the story develops a visual narrative in a manner that is highly diachronic. It effortlessly weaves visual texts and subtexts throughout the package, moving viewers through various event times via flashbacks defined by slow dissolves. The standard cut from scene to scene which is more typical within television news is used primarily during the opening sequences when the story is being set up and defined.[1] Analysis The package begins as all do, with the anchorperson (Connie Chung) sitting in front a world map, a setting which implies that NBC news "covers the world" and that we can be better informed through its newscast. CC: Reports about the AIDS virus and its terrible toll in human lives seem to always be with us. In truth, there is no AIDS virus. AIDS is the result of a series of infections brought on when the body's immune system has been weakened by Human Immuno-Deficiency Virus (HIV). HIV is a virus; AIDS is the resultant syndrome. While all persons with AIDS are HIV-positive, not all HIV-positive persons have AIDS. "AIDS virus" is a short-cut term that journalists and others use to (improperly) categorize people who have full-blown AIDS. CC: What's rarely reported and hard to depict is the awesome courage of many of those victims who, until the end, work to relieve the pain of others. The choice of words here implies a defensive posture. It seems to be a convenient explanation or excuse for why coverage of AIDS had been criticized by many as incomplete. It also points out journalism's difficulty explaining abstract or non-concrete attributes (such as courage). The end of this sentence implies that death is the inevitable consequence of AIDS. CC: Now a group called the Names Project has found a way to build a continuing memorial to those victims, and it was unveiled last night. Lucky Severson has more from Los Angeles. More language is presented indicating the inevitability of death. Now, however, we have a concrete icon to show the abstraction -- the quilt. CROWD SINGS: "REACH OUT AND TOUCH, SOMEBODY'S HAND_" The camera pans left across the crowd, while the crowd chants the Motown classic in unison and holds hands. There is a feeling of religion and spirituality in this section of the story. There's never been anything like it. This simple statement places AIDS among the most wide-ranging and deadly medical crises in history. To spawn such a gathering, there must be a wide spectrum of people affected by AIDS. Friends, sisters, brothers, lovers, mothers, fathers, surrounded by an overwhelming expression of love and sorrow. The visuals in this package are a very literal interpretation of the verbal text. A woman is shown, the text mentions "sisters." Two men embrace and they are loosely defined as either "brothers" or "lovers" (although they could be friends or strangers caught up in the emotion of the situation). An older woman and an older man embrace while the narration refers to "mothers" and "fathers" -- they may not be either. The narration is almost poetic, forcing the audience to consider the sheer number of people affected, and more significantly, the apparent similarities to themselves. A quilt of memories so large, pieced together it would cover three football fields. It brings to life the death it symbolizes. It's a collection of 4-thousand panels ... The first two sentences personify the quilt, giving it human attributes and emphasizing the magnitude of the epidemic. The second sentence is particularly interpretive; it is unusual for a television news package. During the second sentence, the visuals portray two men looking down at the quilt. One is crying. These images reinforce the emotional stance taken by the verbal text. each one remembering A three shot syntagma begins here by giving names and characterizations to those individuals who have died of AIDS. a victim of the impersonal epidemic we call AIDS. The verbal text suggests that there are people behind the cold mortality statistics reported on AIDS. Visually, they are seen as people who led normal lives. Thus, the quilt panels, as shown in the story, tell stories at a personal, more empathetic level. Each one stitched together by those who shared the pain ... Not only are PWAs affected by AIDS, their friends, relatives and lovers "share the pain." This sentence makes it clear that they are indirectly connected to the epidemic and also suffer because of the disease. A dissolve midway through this text signals a transition from the quilt in its finished state to images of people constructing the quilt. The dissolve serves as a flashback device. A four shot syntagma reflecting the memories of those affected begins in the second part of this text. like Helen Claire Cox. Now, the story becomes firmly entrenched in the personal. Personal stories are presented to allow the audience to put "faces" on the suffering loved ones, thus increasing empathy, or at minimum, interest in the story. HC: Gosh, I remember when he_that was the most exciting moment of his life. Her son Andy was a Continental flight attendant who fought to stay alive and he made his fight public on stage and television to give other AIDS victims courage, his mother always by his side. AC:I knew my mother was pretty strong, but I didn't realize how strong. Andy died last year, but his mom ... In the verbal part, the audience is presented with a flashback through Helen Claire Cox' memories of her son. Viewers are brought deeper into the past when Andy is actually seen and heard. Once again, the reporter chooses the words "courage", "fight" and "fought" to describe what PWAs and their loved ones face. Andy Cox refers to his mother's "strength" in adverse times. Visually, the dissolve, which starts with Severson's narration, puts the story back further in time to when Andy Cox was still alive. The style of narration (using flashbacks) emphasizes that the quilt seems to bring people back to life, in a metaphorical sense. Here, Andy Cox is brought back to life via videotape excerpts within the news report. Shown are his activism and his relationship to his mother. ... is still fighting. The quilt is important to her. With a quick statement and a cut to Helen Claire Cox working on the quilt, the audience is returned to the first flashback wherein the PWA is dead and his loved ones are remembering him via the quilt. The phrasing in relation to the visuals is very significant here. Severson mentions Cox's mother, and we are visually returned to the original flashback in time to hear Severson say she "is still fighting." HC:It has pulled a lot of people together to work on something that's really inspiring and I think can reach out to touch the whole country. (pauses_crying) I think it's a really neat thing. I wish Andy was here to share it. A new syntagma brings the story back to the "present." The quilt section has been completed. Verbally, we have the completion (closure) of Andy Cox's story. Helen Claire Cox broadens the perspective, reminding the audience that AIDS touches "the whole country" and the implication is that viewers should be sympathetic. The audience should "share it." Her crying adds emotional impact. The phrase "reach out and touch" (used in the chant/song at the beginning of the story) is echoed here. AF:It's something nice that's_that we're doing about him and for him. Annabel and Jerry Fried had a remarkable little boy who loved trains. They called him Zack. Visually, an abrupt shift occurs here to focus on another panel. This is signaled via a new camera angle and the presence of a new quilt panel. Verbally, the term "remarkable" is a sign-post that indicates how Zack should be interpreted. The expectation is that the story will explain why he is remarkable soon, which it does. In referring to Zack's love of trains, the specific is once again called upon to put a more familiar and sympathetic face on what would otherwise be just another child, or just another PWA. He was born premature and had several operations. The day after they were told he was finally going to be alright, they found out a blood transfusion had infected him with AIDS. The explanation for why Zack is "remarkable" is provided. These statements also suggest that he is among those in the category of "innocent victim". The verbal text is complimented by a three-shot syntagma, which flashes the story back to the life of the child, one not unlike any other child, given this visual evidence. AF: Every single moment is worse. Waking up in the morning is worse -- than not having him there to read a story to at night -- is worse than not having him there at lunchtime -- is worse than not having him there all the time -- is worse than working on the quilt. This quote speaks to the hopelessness and frustration caused by their inability to do anything for Zack and the fact that they miss him. Working on the quilt allows them to make him seem alive again, bringing them close once again. Visually, the close-up of Annabel Fried heightens the emotional impact. JF: Also, there's something mechanically alive about a quilt. It doesn't stay there like a stone wall. It ... The story takes a dramatic turn at this point. Annabel Fried's quote spoke to the frustration and anguish of missing Zack (as representative of PWAs in this story). Suddenly, Jerry Fried provides a spiritually-upbeat explanation of what the quilt does for them in a psychologically-therapeutic way. He compares the quilt to memorials that are made of stone -- the quilt is not immovable. JF:... flutters in the breeze, it does tricks when you pick it up -- it's alive, and that means something to me. A dissolve takes viewers into a shot which shows the animated qualities of the quilt while Jerry Fried eloquently describes them. Visually, the quilt flows over air currents -- it is alive. MUSIC UP AND UNDER: VOICES SINGING REACH OUT AND TOUCH SOMEBODY'S HAND A dissolve takes the audience out of Zack's story and back to where the report started. A panel is installed in the quilt while the "Reach Out and Touch Somebody's Hand" theme is echoed a third time. The quilt is going on a fund-raising tour to 20 cities around the country. The news peg, unusually, is here at the end of the story. Those who have felt the pain hope to get us all involved -- to put a face on suffering that ... The final images are of mutual compassion, sympathy and understanding. The phrase "get us all involved" reminds the audience that this is mostly happening to "them" not "us." In other words, we are not involved (but should be -- at least through empathy). "Putting a face on suffering" summarizes the intent of the story. The package does put faces to the statistics. ... seems unending. Lucky Severson, NBC News, Los Angeles. The end of the statement implies that the times are not getting any better -- the epidemic continues to spread. MUSIC CRESCENDO UP AND OUT The story ends with an emotional and musical crescendo. Conclusions Severson's story is hardly a classic example of the broadcast journalism typically presented by ABC, CBS and NBC. It is, in fact, remarkable in its attempt to present its subjects in a sympathetic manner through the use of sophisticated visual techniques. These also serve to emphasize changes in the story's diachronic flow. Kozloff (1987) notes that there are two different time discourses at work within television news broadcasts; real time (the moment that the audience receives the message) and event time (the moment the event actually took place). This story operates within three distinct time periods. There is the present, as defined by the time in which the reporter is narrating events, and there are two levels of the past. Specifically, a double flashback sequence takes the story from the "present" into the past (a dead PWA's parent creates a quilt section) and then further, into a time period when the PWA is still alive and interacting with the principals in the "present" story. Each change in time is accompanied by a dissolve. It is noted that at times, the need to link iconic images with text creates potential misunderstandings, as noted in the opening sequence of the field report. Here, people are conveniently labelled according to appearance -- assumptions that may be incorrect. An older couple are labelled as parents, although they may not be. Two men hug, clearly saddened by a particular quilt section; they are referred to as brothers or lovers. Such short-cuts may be inevitable in television news' version of storytelling. Even though it has many of the same problems as typical television news packages, this particular package presents a variation on television news' traditional approach to storytelling. It affords the viewer the opportunity to get more deeply involved in the text. Thus, we must evaluate it as a new variant of television news storytelling, one which is flashier and perhaps more likely to maintain an audience's attention. SCRIPT CU CC IN FRONT OF WORLD MAP PAN LEFT ACROSS CROWD HOLDING HANDS, SWAYING IN UNISON. MS 3-SHOT, A WOMAN IS CRYING, TWO MEN LOOK TOWARD HER SYMPATHETICALLY. THEY ARE HOLDING ONE ANOTHER. MS 2 MEN EMBRACE 2-SHOT, WELL DRESSED WOMAN AND MAN EMBRACE LS 3 MEN LOOK SADLY AT QUILT ON FLOOR SAME 3 MEN FROM BEHIND. MAN IN CENTER HAS ARMS AROUND OTHER TWO. PAN AND TILT ACROSS QUILT SECTIONS ON FLOOR WS 2 MEN LOOK DOWN. QUILT NOT VISIBLE. ONE CRIES AND WIPES TEARS WITH CLOTH. WS 2 MEN FROM BEHIND LOOK DOWN AT QUILT. CU QUILT PANEL SAYS ZACK CU QUILT PANEL SAYS MIKE WOOLRIDGE. 7-POINTED GOLD STAR AND THE NUMBER 737 ON IT. CU QUILT PANEL SAYS ANDREW HIATT. DISSOLVE TO WS HC AND MAN WORKING ON QUILT PANEL OUTDOORS. CU HC CU HAND ATTACHES PIN WITH WORDS ANDREW AND CALIFORNIA WRITTEN ON IT WS QUILT WITH PIN AND OTHER MEMENTOS ATTACHED DISSOLVE TO MS ANDY ON STAGE. CAMERA FOLLOWS TO LEFT AS OTHER MAN WALKS ON. ANDY AND HC IN 2-SHOT ON A "MORNING SHOW" SET CU HC CU ANDY WS ANDY, HC OUTDOORS HC AND MAN IN WS CONSTRUCT QUILT CU ANDY'S QUILT SECTION MS 2-SHOT HC AND MAN MS FROM ABOVE WOMAN STUFFS QUILT SECTION, ZOOM OUT TO WS. 2-SHOT WS AF AND JF CONSTRUCT QUILT (LOW ANGLE) WS 4 PEOPLE WORK ON ZACK QUILT SECTION BLACK & WHITE CU PHOTO OF ZACK IN FIREMAN'S HELMET DISSOLVE TO CU PHOTO ZACK (B&W) DISSOLVE TO CU PHOTO ZACK PLAYING CU AF 2-SHOT MS AF/JF DISSOLVE TO WS FROM ABOVE OF QUILT BEING PICKED UP AND ROTATED DISSOLVE TO WS 2 PEOPLE LAYING NEW SECTION OF QUILT CU 2 MEN IN SILHOUETTE EMBRACING CU MAN WITH HAND ON CHIN IN SILHOUETTE WS HC WALKS UP, EMBRACES MAN AT QUILT SHOWING. CC: REPORTS ABOUT THE AIDS VIRUS AND ITS TERRIBLE TOLL IN HUMAN LIVES SEEM TO ALWAYS BE WITH US. WHAT'S RARELY REPORTED AND HARD TO DEPICT IS THE AWESOME COURAGE OF MANY OF THOSE VICTIMS WHO, UNTIL THE END, WORK TO RELIEVE THE PAIN OF OTHERS. NOW A GROUP CALLED THE NAMES PROJECT HAS FOUND A WAY TO BUILD A CONTINUING MEMORIAL TO THOSE VICTIMS, AND IT WAS UNVEILED LAST NIGHT. LUCKY SEVERSON HAS MORE FROM LOS ANGELES. VOX: (CROWD SINGS) REACH OUT AND TOUCH SOMEBODY'S HAND... LS: THERE'S NEVER BEEN ANYTHING LIKE IT. FRIENDS, SISTERS, BROTHERS, LOVERS, MOTHERS, FATHERS SURROUNDED BY AN OVERWHELMING EXPRESSION OF LOVE AND SORROW. A QUILT OF MEMORIES SO LARGE, PIECED TOGETHER IT WOULD COVER THREE FOOTBALL FIELDS. SO PERSONAL, IT BRINGS TO LIFE THE DEATH IT SYMBOLIZES. IT'S A COLLECTION OF 4-THOUSAND PANELS, EACH ONE REMEMBERING A VICTIM OF THE IMPERSONAL EPIDEMIC WE CALL AIDS. EACH ONE STITCHED TOGETHER BY THOSE WHO SHARED THE PAIN. LIKE HELEN CLAIRE COX. HC: GOSH, I REMEMBER WHEN HE... THAT WAS THE MOST EXCITING MOMENT IN HIS LIFE. LS: HER SON ANDY WAS A CONTINENTAL FLIGHT ATTENDANT WHO FOUGHT DESPERATELY TO STAY ALIVE AND HE MADE HIS FIGHT PUBLIC ON STAGE AND TELEVISION TO GIVE OTHER AIDS VICTIMS COURAGE, HIS MOTHER ALWAYS BY HIS SIDE. AC: I KNEW MY MOTHER WAS PRETTY STRONG, BUT I DIDN'T REALIZE HOW STRONG. LS: ANDY DIED LAST YEAR BUT HIS MOM IS STILL FIGHTING. THE QUILT IS IMPORTANT TO HER. HC: IT HAS PULLED A LOT OF PEOPLE TOGETHER TO WORK ON SOMETHING THAT'S REALLY INSPIRING AND I THINK CAN REACH OUT TO TOUCH THE WHOLE COUNTRY. (PAUSE -- CRYING) I THINK IT'S REALLY A NEAT THING. I WISH ANDY WAS HERE TO SHARE IT. AF: IT'S SOMETHING NICE THAT'S...THAT WE'RE DOING ABOUT HIM AND FOR HIM. LS: ANNABEL AND JERRY FRIED HAD A REMARKABLE LITTLE BOY WHO LOVED TRAINS. THEY CALLED HIM ZACK. HE WAS BORN PREMATURE AND HAD SEVERAL OPERATIONS. THE DAY AFTER THEY WERE TOLD HE WAS FINALLY GOING TO BE ALRIGHT, THEY FOUND OUT A BLOOD TRANSFUSION HAD INFECTED HIM WITH AIDS. AF: EVERY SINGLE MOMENT IS WORSE. WAKING UP IN THE MORNING IS WORSE THAN NOT HAVING HIM THERE TO READ A STORY TO AT NIGHT IS WORSE THAN NOT HAVING HIM THERE AT LUNCHTIME IS WORSE THAN NOT HAVING HIM THERE ALL THE TIME IS WORSE THAN WORKING ON THE QUILT. JF: ALSO THERE'S SOMETHING MECHANICALLY ALIVE ABOUT A QUILT. IT DOESN'T STAY THERE LIKE A STONE WALL. IT FLUTTERS IN THE BREEZE, IT DOES TRICKS WHEN YOU PICK IT UP -- IT'S ALIVE, AND THAT MEANS SOMETHING TO ME. MUSIC UP AND UNDER: VOX SINGING REACH OUT AND TOUCH SOMEBODY'S HAND LS: THE QUILT IS GOING ON A FUND-RAISING TOUR TO 20 CITIES AROUND THE COUNTRY. THOSE WHO HAVE FELT THE PAIN HOPE TO GET US ALL INVOLVED -- TO PUT A FACE ON SUFFERING THAT SEEMS UNENDING. LUCKY SEVERSON, NBC NEWS, LOS ANGELES. MUSIC CRESCENDO UP AND OUT REFERENCES Barthes, R. (1968). Elements of semiology. New York: Hill & Wang. Barton, R., & R. Gregg (1982). Middle East conflict as a TV news scenario: A formal analysis. Journal of Communication, 32, 172-185. Bennett, T. (1982). 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