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Subject: AEJ 95 RiggsK QS "Murder, She Wrote" and "Perry Mason"
From: Elliott Parker <[log in to unmask]>
Reply-To:AEJMC Conference Papers <[log in to unmask]>
Date:Sat, 3 Feb 1996 15:58:49 EST
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The Case of the Mysterious Ritual:
Murder, She Wrote and Perry Mason
 
        If Murder, She Wrote were the game of Clue, we could say that Jessica
 
        Fletcher did it in the TV room with a skewer--every Sunday night for ten
 
          years.  Mass media research long has demonstrated that older women
count
 
          the mystery genre among their favorite television choices, but little
work
 
          has been done that offers to explain why.1  This article relies on
textual
 
          analysis to suggest that programs such as Murder, She Wrote and its
early
 
          television cousin, Perry Mason, draw viewers--many of them older
women--to
 
          a form that rewards ritualized consumption of television.  It further
 
       suggests that ethnographic methods might be used to interpret the nature
of
 that ritualized viewing experience.
        Mystery and detective programs have supplied the broadcast networks with
 
          popular content fairly consistently since the days of radio.  For
example,
 
          Perry Mason was a radio serial drama on the CBS network from 1943 to
1955
 
          before becoming a CBS television episodic drama, running from 1957 to
1966
 
          (Brooks and Marsh, 1981, and McNeil, 1991). In the mid-1980s, CBS
scheduled
 what would be its most successful mystery series ever, Murder, She Wrote,
 
          starring Angela Lansbury as aging amateur sleuth Jessica Fletcher.2
The
 
          mystery-detective genre peaked in popularity during the 1974-75
season,
 
         when four series made the list of the top twenty rated programs by the
A.C.
 Neilsen Co.3  More than two decades later, the mystery format has become
 
          tired and less reliable for networks, which compete with more channels
The Case of the Mysterious Ritual,
and other entertainment forms for the attention of high-spending audiences.
  Advertisers desire a younger audience than the 50-year-olds and their
 
         seniors who flock to Murder, She Wrote each Sunday evening. Murder's
 
      competitor on ABC, Lois and Clark, hails about $16,000 more for each
 
      30-second commercial spot even though it has ranked much lower in
ratings.4
 
        As far back as 1976, John Cawelti offered aesthetic reasons for the
 
       decline of the mystery genre:  Its highly articulated structure has made
it
 resistant to change, which it needs to maintain appeal among audiences who
 eventually grow tired of repetition.  It is no accident that mystery and
 
          detective programs tend to skew toward older audiences, who may find
the
 
          genre comfortable compared with more experimental programs.  For
example,
 
          the Fox network has purposely attracted younger viewers through
programs
 
          with brassy, quick-paced styles and, occasionally, radical or fused
forms,
 
          such as The Simpsons.  Programs with their roots in the mystery,
lawyer, or
 detective genre, such as Moonlighting, L.A. Law, and Twin Peaks, were able
 to attract younger viewers to various degrees because they broke from
 
        hackneyed formulas of the past.
         The classical mystery is inextricably linked to the traditional detective
 and lawyer genres.  The original Perry Mason series appearing in the 1950s
 and '60s (and the revival series of the early 1970s), as well as the Perry
 Mason television movies produced in the late 1980s and early 1990s, is a
 
          lawyer show in the traditional mold.  It follows a mystery formula
very
 
         close to that of Murder, She Wrote:  The hero encounters a dead person
and
 
          a wrongly accused bystander, then goes to work uncovering clues about
a
 
         handful of guest-star suspects, resulting in a climactic revelation of
the
 
          real killer's identity.  More often than not, the killer confesses.
Order
 
          is restored, and relations are normalized.  Matlock, a traditional
lawyer
 
          show that has been popular among older viewers during the Murder, She
Wrote
 era, is similar in formula.5
        As the mystery genre has receded from prominence, Murder, She Wrote has
 
          served as a notable exception.  Despite its undesirable skew, CBS has
been
 
          able to depend on it to deliver audiences for advertisers while much
of the
 network's prime time schedule has grown weak (The Associated Press, Nov.
 
          11, 1994).  Angela Lansbury, the star of the program, has, herself,
spoken
 
          out against what she considers a double standard in ratings logic.
 
     Likewise, the Gray Panthers, an advocacy group for seniors, criticized the
 
          advertising industry's "ageism" and questioned its logic in light of
 
      national trends indicating the general aging of the U. S. population and
 
          the rising wealth of elder Americans (Farhi, 1994).  Murder, She
Wrote's
 
          overwhelming popularity with elder viewers has not brought it critical
 
        acclaim.  Except for its emphasis on an aging female character, it is
just
 
          another example of its genre.  Its faithfulness to its type is, for
the
 
         purposes here, what makes it worth studying.
Studying a Dying Genre
        If the mystery's era has waned, why is it important to study examples of
 
          the genre, and why is it important to study the uses viewers make of
it?
 
          The mystery and related genres, such as the classical detective show,
 
       remain important to many older viewers within the so-called television
 
        audience.  Television tends to play a significant role in the lives of
 
        elderly women (Comstock, 1978, Davis & Westbrook, 1985).6  Learning
 
     something about how favorite texts figure into their everyday lives can
 
         help us to explain how older viewers use media to construct meaning
 
     (Tulloch, 1989).  Ang (1994) has argued in favor of studying the
 
  microsituations of elderly viewers in order to work toward ethnographic
 
         understanding of diverse people who are part of the so-called
television
 
          audience.
         Morley (1992) and Silverstone and Hirsch (1992) have argued that
 
    television--as a medium and as an assembly of texts--is consumed by people
 
          as an act of everyday life, and, through this activity, people
construct
 
          meaning.  Some of this consumption, as suggested by the work of these
 
       authors, is highly ritualistic:  In the context of our domestic settings,
 
          we regularly and even ceremonially engage certain television texts to
fit
 
          our situations.  The symbolic meaning that the texts carry for us is
 
      contingent on where we may be positioned as cultural subjects.  In order
to
 gain as complete an understanding as possible about such culturally
 
      produced meaning, Tulloch (1990) has insisted that scholars must study not
 
          only the reception of the message, but its production, and the message
 
        itself.  This paper begins with the text and sets an agenda for more
 
      complete study.
        The project aims to begin probing the relationship between texts that
 
        encourage ritualistic use and their actual uses by elements in the texts
 
          that may encourage particular meanings.  As Morley (1992) has
suggested,
 
          "the audience [is] multiply embedded in a consumer culture in which
 
     technologies and messages are juxtaposed, both implicated in the creation
 
          of meaning, in the creation of possibilities of everyday life" (p.
212).
 
          He perceives consumption of television as a rhetorical activity
involving
 
          both the situated audience member and the production of culturally
charged
 
          messages.  The empirical work intended to explore the ritual uses of
the
 
          mystery genre by older women viewers--one such multiply embedded
audience,
 
          in Morley's terms--will follow this work.  However, in order to
 
 contextualize the ritual use encouraged by such texts, I offer some
 
     comments I have collected from elderly women who consider themselves "fans"
 of mystery shows.  These comments help to suggest the saliency of what Ang
 has identified as "microsituations" in interpreting how a texts are linked
 with acts of ritual.
        In the early 1990s, while doing fieldwork for my dissertation on
 
   television use in a Midwestern retirement community, I heard numerous
 
       stories from women who told me that watching Murder, She Wrote was
 
    something they always did on Sunday nights, whether they lived alone or
 
         with a spouse.  Some habitually prepared a favorite snack or engaged in
 
         other routinized activities along with viewing this special program.
What
 
          seemed more important to them is that they tended to look upon the
 
    experience of seeing the program--and Lansbury--as a bright spot in their
 
          week, a way of marking the end of the week, in many cases.
        Eighty-year-old Fostine told me she didn't mind that Murder, She Wrote's
 
          plots involved incredible coincidences and its endings often were
 
   predictable for her:
I like the way she [Jessica Fletcher] works things out so neatly.  Oh,
 of course, you couldn't possibly believe that all those murders could
 take place in that little village of Cabot Cove or that the same
 
             nephew had been arrested on suspicion of murder three or four
 
         times--or even that the same guest star had appeared in different
 
             episodes playing different roles.8   I treat each episode as a
 
          different story.  I enjoy that story and don't worry about all the
 
              coincidences.
 
Fostine said the variety of possibilities--in the circumstances and method
 
          of the murder, the scene of the mystery (which often involves
glamorous or
 
          exotic locations), and Jessica's means of solving the mystery--made
the
 
         show seem "inventive" to her, despite its repetitive storylines.
        Another woman, 77-year-old Jackie, said she liked watching "the old Perry
 
          Mason reruns" on cable channels for similar reasons:
Of course, one lawyer would never just happen to turn up when so many
 
               dead bodies are discovered.  But that's part of the fun of the
 
          program.  I mean, you can count on Perry going through every step of
 
               the way--uncovering each person's motive, maybe making one person
look
 guilty when it turns out at the last minute they have an alibi, and
 
               then, finally, that courtroom scene, when he catches them and
makes
 
               them confess.  It works out clean every time.
 
Jackie said she remembered having watched Perry Mason often when it was
 
         broadcast on CBS but wasn't "a regular fan."  In her retirement years,
she
 
          watched the program two or three mornings a week and also enjoyed
Murder,
 
          She Wrote on cable.  "[Watching] is something I like to fit into my
 
     routine," she said.  "It isn't important, really, but, if I'm home, I
 
       watch.  It's kind of the high point of the morning, a nice way of marking
 
          that point in the day."
        Jackie compared Murder, She Wrote to the 1970s and '80s series The Love
 
          Boat and Fantasy Island, shows that featured ensembles of recognizable
 
        guest stars.  "My husband and I used to watch to see stars we used to
see,
 
          and talk about how they'd changed or how we hadn't seen them around,"
she
 
          said.  "Sometimes I find this is true, to some degree, with Murder,
She
 
         Wrote.  Somebody is always turning up there."
        While it is apparent that people engage such texts as Murder, She Wrote
 
          and Perry Mason ritually, we can look to these texts to understand how
 
        their producers have made them suitable for such consumption.  I am
 
     contending that these programs and those like them suggest an occupation
 
          with television as ritual more than they do the significance of a
genre's
 
          aesthetic value and that industry programmers operate with this
belief.
 
          Newcomb and Hirsch (1994), in fact, suggest that understanding ritual
 
       aspects of a text helps us to see the ways in which television functions
as
 a cultural forum and should take precedence over considering the critical
 
          aesthete of the text.
        Television is rich with programs that encourage ritualized viewing.
 
       Sporting contests, daily news productions, game shows, soap operas, and
 
         other highly redundant forms attract viewers who, for diverse reasons,
 
        enjoy the ritual of regular viewing.6   Newcomb (1994) asserts that much
of
 television viewing is ritualized, with people being attracted to the same
 
          programs in the same time slots week after week or day after day. In
this
 
          case, programs such as Murder, She Wrote, whose structures are tightly
 
        formulaic, may cause us to notice their ritual nature because of their
lack
 of innovation.  Their ring of familiarity--their assurance that an
 
     expected problem will be worked out through a method that we expect,
 
      leaving us satisfied at the end --continues to draw an audience of the
 
        faithful.
        Formula stories occur in a dialectical relationship with the culture
 
         whose lessons and experiences they address and whose expectations they
 
        inflect.  Audiences ritually return to examples of predictable
structures
 
          that confront them with problems that are relevant to their lives and
 
       solutions that favor existing power relations while allowing room to
 
      explore moral boundaries (Cawelti 1976).  (While the subject of murder may
 
          not be so relevant for most viewers, the problematic surrounding the
murder
 often is--motivations of the human psyche, troubled interpersonal
 
    relationships, as Feuer (1994) has suggested about melodrama.)  Ritual
 
        exploration of moral boundaries is often a strong subtext of the murder
 
         mystery.  Perry Mason, for example, virtually always won his case,
ensuring
 that no murderer, no matter the motive, would get away without facing the
 
          authorities.
        While texts such as Perry Mason and Murder, She Wrote may function as
 
        escapist communication forms, the ritual connection between such texts
and
 
          their audiences also has to do with preserving self-identity.  For
elderly
 
          people, particularly, ritual forms of communication may serve as a
means of
 continual validation of the self in a stage of life when one's identity
 
          may be in doubt.  Myerhoff (1992) found that ritual storytelling among
 
        elderly members of a Jewish senior center in California, helped
residents
 
          continue to focus on the core values of their lives and the stability
of
 
          their relationships with one another.  Myerhoff (1984) observed:
Ritual alters our ordinary sense of time, repudiating meaningless
 
             change and discontinuity by emphasizing regularity, precedent, and
 
              order.  Paradoxically, it uses repetition to deny the empty
 
       repetitiveness of unremarked, unattended human and social experience.
 From repetition, it finds or makes patterns, and looks at these for
 
               hints linked with the past and incorporated into a larger
framework
 
               .... (p. 173)
 
Both Fostine and Jackie spoke about the rewards they perceived in mystery
 
          programs that repeatedly worked out problems neatly.  They enjoyed
watching
 the hero ensure the restoration of order, and, in Jackie's case, she also
 
          felt rewarded by watching television stars from the past, moving
through
 
          life's stages similarly to her.
        In the following section, I will address ways in which the texts of Perry
 
          Mason and Murder, She Wrote encourage ritualistic consumption.  In the
 
        concluding section, I will suggest a special ritual link between these
 
        texts, as representative of their genre, and elderly women viewers.
 
Perry and Jessica: The More Things Change ....
        Perry Mason could hardly be considered "high-quality" or even realistic
 
          television by today's critical standards:  Its stark mise-en-scene,
 
     developed for television in its youth, lacks the richness of latter-day
 
         lawyer and mystery shows, for example.  Its dialogue reflects a Fifties
 
         naivete and utter white-male dominance.  The character of private
detective
 Paul Drake, for instance, is positively portrayed as a straight-arrow
 
        type; at the same time, he gets smiles from secretary Della Street when
he
 
          refers to her in such terms as "Doll."9  Perry Mason, in fact, with
its
 
         pat, unified plotlines and highly formulaic structure, seems corny when
 
         weighed against the messy, multi-dimensional drama of Law and Order.
Due
 
          to its fusion with other genres (cop show and soap opera), its delving
into
 inner conflicts of characters, more diffused focus on the cast of
 
    characters, and resistance to happy endings, Law and Order typifies the
 
         evolution of the lawyer genre.
        The deep structure of Murder, She Wrote, with its simple plot structure,
 
          concentration on one major character, and ultimate, positive solution
to
 
          the episode's problem, is much like that of Perry Mason.  Collins and
Javna
 (1988) observe that Mason extends "beyond formula into ritual," and we can
 perceive Murder, She Wrote in similar terms:
A horrible human being, despised by one and all, is murdered; accused
 
               of the crime is an innocent who finds her (or his, but usually
her)
 
               way to the office of defense attorney Perry Mason.  Mason,
detective
 
               Drake and secretary Della Street set out to solve the crime in
 
          private-eye fashion, talking to witnesses, examining the clues,
 
           dueling with the police, led by the luckless Lt. Arthur Tragg (p.
29).
 
 
Collins and Javna go on to describe the ensuing courtroom battle between
 
          Mason and his nemesis, prosecutor Hamilton Burger, and Mason's
unmasking of
 the real murderer, which usually forces out a courtroom confession.
 
       Murder, She Wrote's chief differences are Jessica Fletcher's amateur
status
 and, thus, lack of an investigative staff, her frequent travel to
 
    different locations (Mason was based in Los Angeles and generally solved
 
          his mysteries there), her unmasking of the murderer in an informal
setting,
 and the unusual age and gender status of her character.  Murder, She Wrote
 is the first long-running mystery/detective series to feature a woman in
 
          the leading role, and no such series has featured an older woman as
the
 
         central character.  Older men (Matlock, Columbo, Perry Mason movies)
are
 
          more common.
        While Jessica Fletcher's distinct characteristics of age and gender may be
 important to viewers, other aspects of the series' deep structure that
 
         make the program similar to Mason are integral to its success with
older
 
          female viewers.  In addition to the plot formula, other strategies
help
 
         form the series narrative.  In the cases of Mason and Murder, for
instance,
 little series development takes place, and the main characters do not
 
        change much because of their involvement in the "stories" of the series.
 
          For example, Perry Mason does, over the course of the series, accrue
status
 as a reputed legendary trial attorney, and he also assumes growing
 
     familiarity with the supporting characters as the series goes on.  However,
 the nature of the character relationships does not radically change.
 
        Neither Perry nor Della, for instance, is shown to have a life outside
the
 
          office, and an implicit hint of sexual tension between the characters
is
 
          suggested throughout the life of the series.  Although the familiarity
 
        between the two deepens, they never consummate their affection, a
 
   reflection, perhaps of both the producers' wishes to maintain the tension
 
          and the celibate nature of dramatic characters on television in the
age of
 
          the repressive 1950s and early '60s.
        Likewise, the Murder, She Wrote series does not have much of a memory.  A
 
          few functional changes occur, including minor cast changes.  (For
instance,
 Cabot Cove got a new sheriff when actor Tom Bosley got his own mystery
 
         drama and the character of Sheriff Amos Tupper was eliminated.)  A few
 
        theme-related changes contribute to the growth of the Fletcher
character.
 
          For example, Jessica changes, gradually, from a dowdy, small-town
mystery
 
          writer clinging to her manual typewriter and bicycle to a
sophisticated,
 
          computer-operating New Yorker who gets around mostly in cabs and on
jet
 
         planes.  Her character, that of a well-mannered, pleasant, and curious
 
        woman with excellent judgment, remains intact, however.  Like Perry
Mason,
 
          Murder, She Wrote limits the realm of the personal to the extent that
 
       Jessica Fletcher almost never engages in a social relationship for story
 
          purposes other than advancing the mystery plot line.  She has
expressed a
 
          romantic interest in a man only twice in ten years.  Of these men, one
 
        turned out to be the murderer and had to be sent, through Jessica's
 
     efforts, to prison.  In an unusual development, the character turned up on
 
          an episode during a subsequent season only to become the murder
victim.
 
          She told the second suitor that she preferred her Maine lifestyle to
his
 
          Texas one.
        Murder, She Wrote and Perry Mason may appeal to older women viewers, in
 
          part, because they feature the process of working out a problem that
is
 
         comfortingly manageable.  This characteristic may represent a blend of
 
        gendered styles--a traditionally male emphasis on closure that may
appeal
 
          more to older (and, often, more conservative) women than to younger
ones
 
          and a traditionally female emphasis on process.  Fiske (1987) has
suggested
 that some television genres are traditionally masculine and others are
 
         traditionally feminine.  He posits that, most significantly, the former
are
 driven by action and closure and the latter are concerned with process.
 
          Using the examples of Cagney and Lacey and Hill Street Blues, Fiske
 
     suggests that some programs can exist as mixtures of masculine and feminine
 genres.  He cites, for example, these programs' tendency to equate in
 
        significance the process of the story with the episodic outcome.
        The examples of the mystery genre explored in this paper can also be
 
       submitted as blends of the masculine and feminine forms.  Neither of the
 
          programs emphasizes the physical, with the general exception of the
murder
 
          event; both emphasize the mental process of solving the crime.  Yet,
in
 
         both series, the climactic moment occurs when the hero exercises
cerebral
 
          superiority over the offender and, effectively, captures him or her in
a
 
          snare of logic.  Perry or Jessica, in verbally upbraiding the villain
and f
 
          reeing the distressed damsel (female or male) who stands hopelessly
accused
 of the crime, is no less the virile hero than if he or she had chased the
 
          villain down in a red Ferrari.  Still, the process is more mannerly.
Perry
 does his battle from the defense table, and Jessica, often, from the
 
       dinner table.  Both become involved in feminine-styled discussions about
 
          motives, opportunities, and clues, whereas heroes from more
          masculine-oriented shows, such as Mannix, frequently found themselves
 
       involved in physical confrontation.  Protected by the courtroom, Perry
 
        Mason rarely found himself with his life threatened by the murderer.
 
       Occasionally, Jessica Fletcher confronts the villain privately and has
her
 
          safety threatened, but she is almost never involved in a physical
struggle.
        On other levels, however, both Perry and Murder reflect the traditional
 
          terrain of masculine texts.  For example, a feminine-style text about
 
       murder might be expected to dwell on the emotional consequences of the
 
        crime--as in a made-for-television movie.  Perry Mason never displays
 
       emotions about the victim's loss, going straight, instead, into the
 
     crime-solving process.  Jessica Fletcher, upon discovering "the body,"
 
        often briefly grimaces, then, like Mason, sets about solving the puzzle.
 
          Many times, she has appeared in a black dress at a wake or funeral but
only
 to advance the plot by collecting clues there.
        Also reflective of masculine genres is both series' tendencies to employ
 
          agents of white patriarchy, unmistakably good guys, to orchestrate the
 
        restoration of order from chaos.  In the heat of investigation, however,
 
          both heroes explore the boundaries of legitimacy in order to find
"truth."
 This type of action, concerned more with rightness than with authority,
 
          may suggest a feminizing of the text.  Perry Mason often makes
decisions
 
          that, temporarily, cause the authorities around him to question his
ethics.
  He skirts the law on such matters as tampering with or withholding
 
      evidence, failure to report a homicide, and perjury--offenses that, on
 
        their face, clearly oppose cultural values.  Truth and justice
ultimately
 
          prevail, as part of Mason's design, but the story encourages us to
consider
 opposing values--an innocent person's right to freedom versus adherence to
 the letter of the law.
        Perry never breaks the rules but bends them to suit his needs in a
 
     ritualistic game of wits against the authorities who have the wrong killer.
  In one episode, for example, a quintessentially helpless maiden
 
   approaches him for assistance, which she needs imminently, but she is
 
       financially embarrassed.  Perry asks her how much change she has in her
 
         purse.  "Thirty-eight cents," she answers.  He takes it and declares
 
      himself legally retained as her counsel.  (An oppositional reading might
 
          see some irony in a lawyer taking a poor "victim's" last thirty-eight
 
       cents.)  Occasionally, Perry, having unmasked the true killer, shows
 
      compassion for the person, with whose plight he sympathizes.  His initial
 
          case won, he now will offer his services as defense attorney to the
real
 
          killer.  (Of course, the viewer never sees those cases.)  Jessica
Fletcher,
 in Murder, She Wrote, has, on numerous occasions, exercised similar
 
      compassion for the offender whom her sleuthing has identified.  For
 
     example,
in one program from the late 1980s, the "murderer" turns out to be a young,
 pregnant Amish woman who killed her evil lover with a pitchfork in
 
     self-defense.  In a common ending for the show, the mystery concludes with
 
          Jessica, having uncovered the truth, happily assuring the woman that
the
 
          law would be lenient with her.  (Of course, Jessica does not stick
around
 
          to help the woman navigate her course through the legal system.)
        Another way in which Perry Mason and Murder, She Wrote represent a blend
 
          of masculine and feminine genres is their heroes' blend of deductive
 
      reasoning and intuition to solve crimes.  Both rely more heavily on logic,
 
          the traditional realm of male thinking.  In a typical instance, Perry
 
       realizes the identity of a killer because police Lt. Tragg mistakenly
 
       suggests that Mason has accidentally tracked a feather from the murder
 
        scene into his office.  Immediately, Perry knows the female visitor who
 
         left earlier must have brought the feather in on the bottom of her shoe
and
 therefore must be the murderer.  In a Murder, She Wrote plot, that,
 
      coincidentally, also involved a feather, Jessica figures out the killer's
 
          identity when she realizes the reason for a feather found (by her, of
 
       course) on the corpse.  On the other hand, both Perry and Jessica intuit
as
 well, although Perry relies on secretary Della to do much of his
 
   intuiting.  These three characters--Perry, Della, and Jessica--all seem to
 
          be able to tell when someone is lying to them, and, perhaps more
important
 
          to the story, when the falsely accused person is truthfully professing
 
        innocence.  What is more, no other characters on these two programs,
 
      especially law officers, seem to have this ability.
        In one way, in particular, Murder, She Wrote is a more feminine text than
 
          Perry Mason.  While, as I have stated, Murder does not focus much on
its
 
          history and is, instead, highly episodic, the program does offer
occasional
 rewards for regular viewers.  Recurring characters, such as nephew Grady,
 
          do appear, and occasional reference is made to his earlier "problem."
 
        Michael, a mysterious British MI-6 agent, occasionally appears, and
Jessica
 always chides him for getting her into a previous jam.  Such references
 
          award longtime, loyal viewers with a special intimacy and tend to
focus,
 
          for a moment, on Jessica's life as process.  Still, these references
are so
 simple and brief as not to confuse the naive or forgetful viewer who may
 
          be concerned only with the current storyline.
     Murder, She Wrote bears a feminine style in another way as well.
 
        Jessica Fletcher is not an officer of the court like Perry Mason; she is
an
 amateur.10  She is an older woman who bravely speaks up when "the system"
 
          is about to punish the wrong person for a grave crime, and she
successfully
 challenges authority.  In doing so, however, she is almost
          self-deprecating, telling various lawmen, "Of course, I wouldn't dream
of
 
          telling you how to do your job, but ..." or "I just write mystery
stories,
 
          and I'd like to help."  She ably leaves the murderer in the hands of
the
 
          authorities, reinstating their legitimacy after winking at us behind
their
 
          backs.  Then, she returns to her home in Cabot Cove (or New York) to
whip
 
          out another harmless mystery novel.
 
Conclusion
        The standard devices detailed here, together, tend to suggest that Perry
 
          Mason and Murder, She Wrote, as traditional mystery dramas, borrow
from
 
         both masculine and feminine television styles.  These devices help to
 
       ritually construct the episodes of these dramas so as to encourage
regular
 
          production of meaning among the individuals who select them for use in
 
        their own lives.  Just how that production of meaning takes place for
 
       individuals--and how people ritually engage the texts of such
programs--has
 not been probed.  The next step for this line of research will be to go to
 the sources of ritual-making: the elderly women who patronize the mystery
 
          genre.  This research will need to explore the link between, on the
one
 
         hand, the texts that seem to encourage ritual use through their content
and
 form, and, on the other hand, the audience members who routinely fit the
 
          texts into their everyday lives.
        As Cawelti (1976) has argued, empirical audience research is the necessary
 validation for textual analysis:
Peronally, I think that the most disappointing aspect of the present
 
               study is my ability to substantiate many of the speculations I
have
 
               offered concerning the cultural significance of the different
formulas
 I have discussed.  In particular, there is a lack of solid data about
 audiences for the various formulas (298).
 
The kind of "data" I hope to find to "substantiate" a ritual interpretation
 of the mystery genre is ethnographic in nature.  It is already
 
 established, as stated earlier in this paper, that this ritual-laden genre
 
          attracts large numbers of elderly women viewers.  The research
questions
 
          that remain, for audience research, are, how do members of such an
audience
 use the genre and where does it fit into the broader circumstances of
 
        their lives?  I expect to find connections between the smaller context
of
 
          ritual in the television viewing done by these older women and the
larger
 
          context of ritual in their lives as aging women in American society.
By
 
          talking with many of them at length about their mystery "fanhood," I
hope
 
          to be able to understand how such connections might occur.  In
particular,
 
          I hope to be able to highlight the nature of the meaning making that
may be
 shared by women of various social backgrounds.  I also hope to be able to
 
          talk about some of the ways in which women of various class and ethnic
 
        backgrounds and different old-age cohorts approach these texts
distinctly.
 By understanding the interpretations and uses that people share as well as
 those that distinguish them from one another, we can collect a somewhat
 
          well rounded picture of how older women construct meaning from acts of
 
        ritual.
        It is through the uncovering of such connections between mass culture and
 
          everyday life--the messiness of how people use media--that we can
further
 
          understand culture.  As Pauly (1990) has suggested, we may study
narrow
 
         problems in depth, through the use of qualitative methods, in order to
show
 how our research questions reflect a broader set of concerns.  If we can
 
          understand the significance of television and ritual in this narrow
 
     context, we may learn something about what it means to be old and female in
 this culture.
END NOTES
        1   Comstock et al., 1978, show that older women and men as well as
 
      middle-aged women frequently watch suspense and mystery programs.  My
 
       ethnographic research in a Midwestern retirement community (Riggs, 1994)
 
          uncovered a keen interest in classical mystery and detective dramas
among
 
          elderly women there.
        2  Created by Richard Levinson, William Link, and Peter S. Fischer, the
 
          series premiered with CBS's fall 1984 lineup, when star Angela
Lansbury was
 59 years old.  It quickly became a network staple, dependably winning its
 
          time slot and generally finishing in the Nielsen top ten.
        3  According to McNeil (1991), The Rockford Files was number 12, Mannix
 
          was 19, and Cannon and The NBC Sunday Mystery Movie tied for 20.
Other
 
         programs oriented toward the mystery formula in the top twenty included
 
         Kojak and Hawaii Five-O.  Kojak, Hawaii Five-O, Mannix, and Cannon all
were
 CBS series.
        4  According to Betsy Sharkey (1994) of The New York Times, a
          thirty-second commercial could be had in the fall 1994 season on
Murder,
 
          She Wrote, for $116,000.  This series placed number 16 in the May 1994
 
        sweeps rating period for prime-time programming, substantially higher
than
 
          ninety-fourth place Lois and Clark, whose viewers skew much younger.
A
 
         thirty-second spot on Lois and Clark cost $132,000 in fall 1994.
        5  All these programs bear a resemblance in form to the traditional
 
      drawing-room mystery found in literature, as typified by Agatha Christie
in
 the 1920s and '30s.  For a more detailed explanation of the mystery
 
      formula, see Cawelti (1976) and Collins and Javna (1988).
        6  In terms of sheer exposure, women age 55 and older watch more
 
   television than any other demographic age group--41 hours a week in 1989
 
          (Hickey, 1989).
        7  For example, Fiske (1987) posits the quiz show as an enactment of
 
       capitalist ideology through its rituals of emphasizing the personal
 
     differences among the competitors in the introductory segment and
 
   establishing the triumph of the winner at the end through ritualistic
 
       celebration that includes emphasis on material prizes.
        8  The character Jessica Fletcher lives in Cabot Cove, Maine, a fishing
 
          village.  Of the program's more than 250 murders to date,
approximately one
 fifth, or fifty, have taken place in this otherwise "tranquil" hamlet (The
 Associated Press, Nov. 11, 1994).  In the last several years, Jessica, a
 
          famous mystery novelist, has kept an apartment in Manhattan, an
arrangement
 that conveniently has frequently allowed her to be on hand to solve
 
      murders in New York.
        9  In the made-for-television Perry Mason movies, set in the late 1980s
 
          and early 1990s, characters reflect changing times.  Della Street acts
less
 deferentially to Mason, often winning her boss over to her view.  The two
 
          private detective characters, including the first, Paul Drake Jr., act
with
 more recklessness and worldliness than the original, flat Paul Drake
 
       showed.  The first Paul Drake wore light-colored suits, smoked
cigarettes,
 
          and commented wryly on his investigations; the latter detectives got
into
 
          fistfights, car chases, and messy relationships.
        10 Klein (1988), in making a case that detective stories tend to support
 
          male hegemony, has suggested that it is significant when a woman
detective
 
          lacks the official status of detective we most often see connected
with
 
         male detectives: "When detectives are amateurs, they can be ignored and
 
         their behavior seen as a momentary intrusion into public life.  And,
the
 
          changes in social organization which would arise from women's active
 
      participation in public life, disruption of economic activity, and
 
    involvement in the political process could be dismissed as short-lived and
 
          inconsequential."
WORKS CITED
Ang, I. (1994). Understanding television audiencehood.  In H. Newcomb
 
       (Ed.), Television: The critical view.  New York: Oxford University Press
 
               (pp. 367-386).
The Associated Press, (Nov. 11, 1994). Lansbury's 'Jessica' is why 'Murder'
 is a decade-long hit. The Milwaukee Sentinel, p. 3C.
Brooks, T., & Marsh, E. (1981). The complete directory to prime-time
 
      network TV shows: 1946-present.  New York: Ballantine Books.
Cawelti, J. (1976). Adventure, mystery, and romance: Formula stories as art
 and popular culture.  Chicago: University of Chicago Press.
Collins, M.A., & Javna, J. (1988). The critics' choice: The best of crime
 
          and detective TV. New York: Harmony.
Comstock, G., Chaffee, S., Katzman, N., McCombs, M., & Roberts, D. (1978).
 
          Television and human behavior.  New York: Columbia.
Davis, R.H., & Westbrook, J.A. (1985). TV's image of the elderly: A
 
     practical guide for change.  Lexington, MA: Lexington Books.
Farhi, P. (Sept. 16, 1994).  On TV, Madison Avenue sets dial for youth.
 
          The Washington Post, p. A1.
Feuer, J. (1994). Melodrama, serial form, and television today. In H.
 
       Newcomb (Ed.), Television: The critical view, 5th edition. New York:
Oxford
 University Press (pp. 551-562).
Fiske, J. (1987). Television culture. London: Methuen.
Hickey, N. (1989).  Nuggets from Nielsen.  TV Guide, 37, Aug. 26, 1989 (p.
 
          32).
Klein, K.G. (1988). The woman detective: gender and genre. Urbana, IL:
 
        University of Illinois Press.
McNeil, A. (1991). Total television: A comprehensive guide to programming
 
          from 1948 to the present, 3rd edition. New York: Penguin Books.
Morley, D. (1992). Television, audiences, and cultural studies. London:
 
         Routledge.
Myerhoff, B. (1992). Remembered lives: The work of ritual, storytelling,
 
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          Horace Newcomb (Ed.), Television: The critical view. New York: Oxford
 
            University Press (pp. 503-515).
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Riggs, K. (1994, unpublished). Television use in a retirement community: An
 ethnographic study. Dissertation: Indiana University.
Sharkey, B. (Aug. 28, 1994). The secret rules of ratings. The New York
 
        Times, p. B1.
Silverstone, R., and Hirsch, E. (1992). Consuming technologies: Media and
 
          information in domestic spaces.  London:  Routledge.
Tulloch, J. (1990). Television drama: Audience, agency, & myth. London:
 
         Routledge.
Tulloch, J. (1989). Approaching the audience: The elderly. In E. Seiter, H.
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         audiences, & cultural power. London: Routledge (pp. 180-203).
 
 
 
 
 
 
 
 
The Case of the Mysterious Ritual:
Murder, She Wrote and Perry Mason
 
 
 
by Karen E. Riggs
 
Assistant Professor
University of Wisconsin-Milwaukee
125 Johnston Hall
P.O. Box 413
Milwaukee, WI 53211
(414)229-6273
[[log in to unmask]]
 
 
 
 
 
 
 
Submitted to the Qualitative Studies Division of the Association for
 
      Educators of Journalism and Mass Communication for its 1995 conference
 
The Case of the Mysterious Ritual:
Murder, She Wrote and Perry Mason
 
 
Abstract
 
The author suggests, through textual analysis, that television's
 
  traditional mystery formula encourages audiences to view these programs
 
         ritually.  Two classic examples, Murder, She Wrote and Perry Mason, are
 
         compared for similar elements.  Citing research linking the genre with
 
        elderly women viewers, the author sets an agenda for ethnographic study
of
 
          this relationship.  Through qualitative methods, the author suggests,
 
       research can show how ritualistic television viewing fits into the
everyday
 lives of the elderly.

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