Some useful findings from a survey on what users want from mobile.
A few bullet points from the article:
- Nearly 60 percent of web users say they expect a website to load on their mobile phone in 3 seconds or less.
- An even 50 percent are only willing to wait 5 seconds or less for an application to load before exiting.
- More than 80 percent of mobile web users would access websites more often from their phone if the experience was as fast and reliable.
- Nearly half of mobile web users are unlikely to return to a website that they had trouble accessing from their phone, and 57 percent are unlikely to recommend the site.
The biggest takeaway for me is the last point -- nearly half of mobile web users won't come back if they have trouble accessing your site.