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This paper was presented at the Association for Education in Journalism and Mass Communication in San Antonio, Texas August 2005. If you have questions about this paper, please contact the author directly. If you have questions about the archives, email rakyat [ at ] eparker.org. For an explanation of the subject line, send email to [log in to unmask] with just the four words, "get help info aejmc," in the body (drop the "").
(Feb 2006) Thank you. Elliott Parker ====================================================================
When the Great Migration Met the Great Depression
By
Dr. Brian Thornton, Ph.D. Associate Professor, Communication Department, Northern Illinois University DeKalb, Illinois, 60115. Home: 6 Miller Court, DeKalb, Illinois, 60115. Home: (815) 748-4327 Work: (815) 753-7012 or (815) 753-1563 Cell: 815-762-0778 [log in to unmask] Fax 815-753-5930
A paper submitted for consideration for presentation to the History Division, AEJMC
c/o Prof. Dane Claussen, AEJMC History Division Research Chair Dept. of Journalism and Mass Communication Point Park University, Wood Street and Boulevard of Allies Pittsburgh, PA 15222-1984
3
Introduction The New York Times elicited a volatile response when it published a series of articles in 2000 describing "How Race is Lived in America."[1] Supporters said the paper's coverage of day-to-day exchanges between races was long overdue and invaluable.[2] But other readers were less enthusiastic. For example, detractors complained that the paper ignored institutions, laws and systems that provide the context for race relations and thus let these structures off the hook.[3] At the start of the series the Times' editors provided a rationale for using extensive personal narrations: "Race relations are being defined today less by political action than by daily experience, in schools, in sports arenas, in pop culture and at worship, and especially in the workplace."[4] As the nation's premier newspaper of record, the Times series was precedent setting because it allowed people to narrate their own stories about race. Nevertheless, the series needs to be seen in a larger historical context. There is another largely untapped historical record that for many years has given people a platform to tell their personal stories about race: published letters to the editor in both African-American and white newspapers across the country. The research in this article examines the largely unexplored record of personal narratives about race relations in 10 African-American and 10 white newspapers at a critical time in the nation's history––the Great Depression. Nearly any time frame in history could yield interesting discussions from those writing to newspapers about their lives and expressing their view on race relations. But as historian Lloyd Chiasson writes, the press plays a particularly important role in times of crisis: "In times of normalcy the press seems most adept at accomplishing its tasks of informing, educating and persuading," Chiasson writes. "But what happens when the environment in which the press functions becomes volatile? What happens when the public or the government or the press views a moment in time as being critical?" The Great Stock Market Crash of 1929 certainly qualifies as a critical time of crisis.[5] In keeping with Chiasson's observations, this research seeks to explore race relations from Oct. 29 through Nov. 30, 1929, during a period when the nation's economic fabric was unraveling. Specifically, this research examines a total of more than 1,159 letters that appeared in 20 newspapers ––10 African-American (weekly), and 10 white (daily) newspapers––from across the U.S. For comparison with the personal narratives, more than 3,124 editorials published in the same 20 newspapers between Oct. 29 and Nov. 30, 1929 were also studied. Background - Black Tuesday Oct. 29, 1929––Black Tuesday––has been proclaimed by many to be the worst day in the history of the U.S. stock market.[6] The market crashed after 16.4 million shares of stock were traded in the span of less than eight hours. The market lost more than 12 percent of its value in just one day––marking the beginning of the Great Depression. Scores of articles and books explain how fortunes were lost, thousands of lives were shattered and trust in financial institutions was shaken as a result of the great crash.[7] But what happened in the African-American community? Thousands of African-Americans who were often relegated to poorly paying work as black domestics, teachers, nurses and factory workers lost their jobs too, right along with white, wealthy stockbrokers. In reaction to this massive national job loss among black people, what was the published response and editorial discussion in the African-American press? And how did that discussion and response compare with reaction in the white press? Reaction: When the Great Migration Collided with the Great Depression Another even more compelling reason to study and compare African-American and white newspaper letters to the editor during 1929 is that this is a period when the African-American population had only recently undergone a tremendous migration.[8] Hundreds and thousands of blacks left the South, starting as early as 1917.[9] In the period between 1917 and 1920 it is estimated that anywhere from a half- to three-quarters of a million African-Americans moved from southern to northern cities.[10] They moved by train and busloads to big Northern cities in hopes of finding a better life in the booming economies there, buoyed by the Industrial Age.[11] As a result of this migration, the African-American population in major cities of the North nearly doubled by the late 1920s, including Chicago, New York, Philadelphia, Indianapolis, Washington. D.C., Pittsburgh and Detroit.[12] Many African-American newspapers played a significant role in promoting this "Great Migration" from 1917 through the 1920s.[13] For example, over a period of years, many of these newspapers launched continuing editorial crusades and used giant banner headlines to extol the virtues of life and the great opportunities in the big Northern cities. Some papers and editors even offered cheap train fares for groups of 10 or more African-Americans willing to move up north.[14] Other newspaper techniques for promoting Northern migration included displaying ads for well-paid jobs in Northern cities on their front pages while concurrently describing lynchings in the South. Papers also printed letters, again on the front pages, from people who had recently and happily moved from the South to the North.[15] No matter what persuasive technique they favored, however, many African-American newspapers promoted major Northern cities as the "Promised Land" where Blacks could escape racism and live prosperously and with dignity.[16] But what happened when the reality of the Great Depression––triggered by the stock market crash––suddenly turned golden dreams of paradise for thousands of African-Americans into long unemployment lines, soup kitchens and bread lines? [17] Did leading African-American newspapers, such as the Chicago Defender and Baltimore Afro-American, change their editorial policies that had been calling for years for migration to the big Northern cities? And did readers complain that the newspapers and their editors had sold them a bill of goods about the land of milk and honey to be found in these same big Northern cities? In an attempt to answer such questions, Felicia G. Jones Ross and Joseph McKerns recently examined the published editorials of Chicago Defender founder Robert Abbot from 1929 through 1940. The authors' research purpose was to see how the Defender changed its editorial stance about Northern migration during a crucial 11-year time frame.[18] This current work expands on Ross' and McKerns' study by sampling a group of 10 African-American newspapers for a one-month period at the start of the Depression. The sample in this current study included African-American newspapers in Northern cities as well as a few Southern African-American newspapers in cities such as New Orleans. These Southern African-American newspapers were included to see how their readers and editors responded in comparison to some Northern African-American papers when the Great Migration collided with the Great Depression. In addition, the editorials of 10 white newspapers in large industrialized cities were also analyzed for the same one-month period to provide a comparison. Were white newspaper editorials discussing similar issues as African-American editorials during this time frame? This study explores published letters to the editor and editorials in a total of 20 newspapers––10 black and 10 white––in the following cities: Baltimore;[19] Chicago; [20]Indianapolis;[21] Los Angeles; [22]New Orleans;[23] New York City;[24] Norfolk, Virginia;[25] Oklahoma City;[26] Philadelphia;[27] and Washington D.C.[28] Limitations of Letters to the Editor It must be acknowledged at the outset, however, that letters to the editor are flawed as an instrument to accurately gauge public opinion with certainty. That is because research shows that educated people are usually the only ones who are comfortable writing letters, and affluent people write letters more often than those who are poor. In addition, recent studies indicate those who live in suburbs tend to write letters more often than city dwellers. Further, men write more letters than women, and those who write most frequently are: doctors, lawyers, university faculty, government officials, business owners and college students.[29] Thus letter writers do not represent a slice of all walks of life. In addition, all letters are filtered through editors. This means they are not pure outpourings of public sentiment, free of potential censorship. Nevertheless, it can be argued that the study of all historical artifacts has limitations, including the front page of newspapers, which, similar to letters to the editor, are filtered through an editorial gate keeping process. Despite any flaws, however, letters to the editor are an important historical record: they reveal the thoughts of at least some readers and viewers. Letters to the editors have been described by one researcher as "a battlefield for ideas, a forum for serious discussion of public issues and a safety valve through which the public's capacity for indignation can find expression."[30] In many cases published letters are the only historical artifacts available that recorded sentiments expressed in writing by members of the public. And in keeping with the agenda-setting theory of communication, letters to the editor, by virtue of being published and widely circulated, helped set the agenda for public discussion.[31] [32] As early as 1891 British statesman James Bryce argued that published letters from citizens in the newspapers contain multiple forms of public opinion that communicate important public sentiment.[33] More than 100 years later the battle continues. Historian David Nord describes letters to the editor as useful historical texts that reveal some readers speaking directly to––and often shouting at––editors.[34] A 2004 article in the Newspaper Research Journal summed up the historical value of letters to the editor this way: "If people want to get a sense of the past, they need only load a roll of microfilm and read the letters sections of eras past. If they want to get a sense of the zeitgeist, they need only turn to the penultimate even-numbered page of a newspaper's A section [the letters to the editor page] to get bits of social awareness in snippets of 250 words or fewer."[35]
African-American Press – Definitions and Brief History What is meant by the term "Black newspaper?"[36] Since this concept is key to this current research it is important for the reader to have a clear definition––and Kent de Felice provided three simple criteria in his important 1968 research that remain quite useful today. He wrote that to be considered a black newspaper a paper must: 1) be owned and managed by blacks, 2) the publication must be intended for black consumers, and finally, 3) the paper must " serve, speak and fight for the black minority." In other words the paper main goal of the paper must be to fight for "equality for the Negro in the present White society."[37] The earliest African-American newspapers, such as Samuel Cornish and John Russwum's "Freedom's Journal" (1827), and Frederick Douglass' "North Star" (1847), clearly fit this mold. They were started largely to champion the abolition movement –– and not necessarily as a vehicle to make money. [38] After the Civil War the focus of African-American newspapers shifted to equal rights, and the fight for equal protection for blacks. By 1890 there were some 575 African-American newspapers across the country, nearly all of them weekly. As these papers evolved they began to look and behave more like businesses and less like soapboxes. African-American papers emulated white papers in appearance and news coverage and began to court a variety of advertisers––white and African-American––to help them survive, rather than rely on the generosity of churches or charities or social activists.[39] As might be expected, as the African-American press evolved, it was most successful in cities in the North and Midwest that had a high concentration of recently transplanted Southern African-American people, such as Chicago, New York City and Philadelphia, and where there was also a high literacy rate.[40] New York City, for example, had the largest African-American population in the North after the Civil War as well as the most educated. Thus several African-American newspapers sprang up there, including the influential and long-lasting Amsterdam News.[41] At the turn of the 20th century, African-American entrepreneur Robert Abbott saw the potential for a vibrant African-American paper in another major city with a large literate African-American population––Chicago. He started the weekly Chicago Defender in 1905. Within 10 years Abbott's Defender "emerged as the most important African-American paper in the nation." Its unprecedented success was such, according to researcher Roi Ottley, that, "with the exception of the Bible, no publication was more influential upon the Negro masses."[42]
In fact, Abbot's blend of sensational news stories, powerful editorials, bold illustrations and huge, banner headlines, made his paper so successful that by 1920 the Defender was one of the first African-American newspapers to attain a regular weekly circulation of more than 100,000. Other African-American weekly papers followed with soaring circulation, including the Baltimore Afro-American, the Pittsburgh Courier and the Norfolk Journal and Guide. Nearly all these newly empowered editorial voices for African-American people editorialized consistently against lynching, especially during the 1920s when lynchings were on the increase and regularly in the news. African-American editors met with government leaders demanding government action to reduce lynchings. A dramatic decrease in lynching by the end of the decade was attributed to the efforts of these papers and editors. Perhaps not coincidentally with the drive to end lynchings, there was a concurrent increase in regular paid subscribers and readers of African-American newspapers. For example, by the end of the 1920s the Defender's paid circulation was more than 230,000.[43] Other African-American newspapers were also reporting impressive circulation gains at the same time. How the Newspapers were Selected This study was initially guided by geography––that is, newspapers were chosen from the East, West, and Midwest to capture the sentiments of letter and editorial writers from across the country in the days and weeks immediately following Black Tuesday. African-American newspapers were chosen first from certain important cities or parts of the country with large African-American populations. Once those papers were found, corresponding mainstream white newspapers from the same cities were added. Another factor that guided the research design was to find newspapers in cities with a large, literate African-American population, such as New York City. Thus the Amsterdam News was chosen as a representative of African-American newspapers from New York City and then the corresponding white "paper of record," the New York Times, was included. Still another consideration was the reputation of the African-American newspapers or the reputation of their editors and or publishers. Thus Abbott's outspoken Defender was at the top of the list as an important part of this study––and by default the powerful and widely read white Chicago Tribune became a corresponding part of the research. This study cannot and does not claim, however, to be an exhaustive examination of all African-American newspapers across the country in 1929. Instead what was gathered and examined here was a sampling of newspapers from some of the more racially diverse parts of the country, mostly in the North –– areas with a significant number of literate African-Americans who were able to support and sustain a vibrant African-American newspaper in their community.
Table 1 Letters, editorials, 10 Black Newspapers, Oct-Nov. 1929, re: race, economy Oct. 29 – Nov. 29, 1929 letters re: race economy Editorials Re: race economy 1-Amsterdam News 11 10 (90%) 0 17 9 (52%) 0 2-Baltimore Afro-American 35 16 (45%) 1 (2.8%) 26 19 (73%) 1 (3.8%) 3-Black Dispatch 3 1 (33%) 0 16 9 (56%) 0 4-California Eagle 0 0 0 45 16 (35%) 0 5-Chicago Defender 33 26 (78%) 0 26 14 (53%) 0 6-Indianapolis Recorder 4 3 (75%) 0 13 6 (46%) 0 7-Louisiana Weekly 0 0 0 19 10 (52%) 0 8-Norfolk Journal + Guide 7 2 (28%) 0 23 13 (56%) 0 9-Philadelphia Tribune 20 10 (50%) 0 18 11 (61%) 0 10-Washington Tribune 6 6 (100%) 1 (16%) 9 9 (100%) 1 (11.1%) Totals 119 74 (62%) 2 (.8%) 212 116 (54%) 2 (1.7%)
Table 2 Letters, editorials, 10 White Newspapers, Oct-Nov. 1929, re: race, economy Oct. 29 – Nov. 29, 1929 letters re: race economy Editorials Re: race economy 1-Baltimore Sun 172 0 1 (.5%) 307 1 7 (2.2%) 2-Daily Oklahoman 42 0 1 (2%) 224 0 4 (1.7%) 3-Chicago Tribune 208 0 5 (2%) 184 0 2 (1%) 4-Indianapolis Star 76 0 2 (2%) 511 0 13 (2.5%) 5-Los Angeles Times 73 0 1 (1%) 534 0 4 (.7%) 6-New York Times 213 0 7 (3%) 100 0 4 (4%) 7-Philadelphia Inquirer 76 0 2 (2%) 253 0 10 (3.9%) 8-Times Picayune 30 0 0 271 0 11 (4%) 9-Virginian-Pilot 18 1 1 (5%) 263 1 34 (12%) 10-Washington Post? 132 0 0 265 0 2 (.7%) Totals 1,040 1 20 (1%) 2,912 2 (.1%) 91 (3%) (Note – Many more editorials and letters were published in the white newspapers because they were published daily. The African-American newspapers were weekly and thus printed less letters and editorials.)
Findings – Racism, not Economy, Most Important in African-American Newspapers, Economy Generally Ignored by Both Black and White papers
Even though the U.S. stock market was rapidly collapsing during October and November 1929, discussion of the country's economic woes was largely missing, either in the editorials or letters to the editor, in African-American or white newspapers. (See Tables 1-2.) In sharp contrast, however, one subject was a frequent and urgent topic, but only in the African-American newspapers: racism. Some 54 percent of the editorials in African-American newspapers––116 out of 212––discussed racism. Here is a sample from a Chicago Defender editorial that suggested that a reward being offered and paid for police bravery was actually a bounty to encourage police to kill black men:
REWARDS FOR MURDER. Committees called upon to investigate police brutality in large cities might scrutinize so-called 'bravery' awards made by certain newspapers. In Chicago, where a prize of $100 is given monthly by a large daily newspaper to the policeman who displays the 'greatest courage,' 70 per cent of the awards have gone to policemen who have killed the persons they sought to arrest. And more than half of these awards were taken by killers of black men . . . Offering rewards for killings tends to make a policeman more eager to take a life, with the added incentive of a prize of $100 and his picture in a newspaper. Certainly this prospect adds to the zest of a manhunt, and the killing naturally follows the desire to make the victim, usually black, incapable of refusing whatever charges were placed against him. . . . Paying for a killing is bound to make killing popular.[44]
Such strongly worded editorials about race and unjust treatment of African-American people were frequent on many of the editorial pages of the African-American press studied here. For example, the Philadelphia Tribune marked its 40th anniversary by writing in an editorial that the main purpose of the paper is to fight for black "Americans whose necks constantly feel the spiked heels of oppression." The police and government often are the heels of this oppression, the paper said and the goal of the Tribune is to "inspire to great deeds colored Americans to engage in useful enterprise and demand what is right for our people, not a weak or pliant demand; but a two-fisted mighty demand for justice and a square deal."[45] And on those same editorial pages, letter writers in the African-American newspapers were almost equally as vociferous and consistent as the editorial writers with comments on race, with 62 percent––or 74 letters out of 119––writing about racial injustice. Thus, a letter in the Chicago Defender, signed by Dennis A. Bethea, complained that white men regularly assault "colored people" on the streets of Chicago. Bethea's letter added that it was time for black people to realize that Nat Turner had the right idea with violent insurrection "arming himself with a meat cleaver" and fighting against white people who oppressed him. "Mr. Turner showed a good sense of values and aimed for the thing worth while," the letter said. It concluded by saying that today's followers of Turner are right in that they "stand up for their rights. For if a white man smites them on one cheek, they do not turn the other. They hit him back."[46] Nannie D. Bell of Mt. Vernon, New York, wrote that it was not enough for black people to fight whites who oppress them: black people also have to stop oppressing themselves and begin to appreciate their own beauty. She wrote in a letter in the Amsterdam News that an example of this self-acceptance and love is that black men need to stop dating white women and start dating black women as a matter of pride, for, "When you are against the women of a race, you are very much against the race. . . . Colored men who have no confidence in any of the colored women have none in themselves. They simply reflect badly on themselves."[47] Another letter in the Amsterdam News, this one unsigned, agreed that African-American men need to stop chasing white women. "Step into any night club here and see colored men with white women. Why? So they can show them off and spend their money on them,"[48] the letter complained. In a similar letter that sounded as if it could have been written during the Black Power movement of the 1960s, another Amsterdam News letter writer continued a discussion of racial pride when she wrote, "I am black, proud, and make no apology for my color. I ask every Negro man, before he libels Negro women, to read the newspapers and the tabloids and see the shame of white women blazoned in headlines every day."[49] But it was the shame of white men that bothered Anna G. Edwards of New York City. She wrote in the Amsterdam News that she wasn't worried about black men who willingly chose to socialize with white women. Instead, she wrote she was quite concerned about white men publicly forcing their unwanted attentions on black women and the lack of any police intervention or protection of black women. She wrote that she worked in Harlem and the area had become "a veritable playground for white men" who cruise the streets and "without molestation, flirt with, and insult Negro women. No Negro woman can go into the downtown section, even in the best residential sections, without being insulted and jeered at in some way by white men and even striplings."[50] A medical doctor in Philadelphia complained about a similar situation in a Nov. 7 letter to the Philadelphia Tribune. But he said the problem in his city was black men, not black women, who couldn't walk the streets of Philadelphia without being jeered and hearing catcalls and rude comments made about them. He said many black men are then assaulted after being taunted. The letter writer who identified himself as R.R. Wright, M.D, wrote that the problem will emerge for: any lone colored man walking in any of a dozen of the different neighborhoods in Philadelphia anywhere after 11 o'clock at night. For no week passes but that numerous colored men are attacked by white hoods. I have made at least fifty reports to the policemen and the department of this situation. I was merely a lone colored man recently walking to my home from my church about 11:00 o'clock Saturday night after I attended choir practice. About 20 half drunken white boys and men were "skylarking" in the street, singing and dancing as half drunks will . . . . when I passed. Without a word of warning one of them shouted, "There's a nigger," and I was knocked unconscious. This was the work of a gang spirit of toughs who felt secure from the police in attacking a Negro. I reported the matter to the police department but nothing has come of it. Up to last night, the crowd had not even been dispersed. This is a serious cause for community action for the protection of the lives of colored people, and for the protection of our city from undue racial difficulty.[51]
Another letter, this one in the Washington Tribune, signed only "One Who Loves His Race," warned that the radio waves of the great Northern cities are being used "to spread insults discriminations, and propagation of ill-will against the colored race." The radio, if left to these "Negro haters" can do more harm in one evening than years of effort on the part of race relations committees and others organizations can ever undo, the letter said. It concluded: "Don't let the whites who hate have the radio, this powerful world broadcaster, to besmirch our good name."[52] Response to Race In White Papers It may be clichéd to say that African-American and white people have long lived in two separate worlds. But in this research the cliché holds true: only one letter to the editor, out of 1,040 that were printed, and only two editorials, out of 2,912 published editorials, discussed race in any of the 10 white newspapers from across the country. For most white readers and editorial writers it seems racism was not an important subject for much discussion, even though lynchings of African-American men were still common and reported regularly in the news,[53] the Ku Klux Klan was on the rebound,[54] the country was solidly segregated and African-American unemployment was more than double the rate of whites–– even before the stock market crash.[55] Despite these many serious issues connected to race that could have been debated in editorials, the two exceptions to the norm in the total lack of editorial coverage of African-American issues in white newspapers were generally light and breezy and indicated race relations were improving. The Baltimore Sun published an editorial on Oct. 31, for instance, that proudly proclaimed that the first Negro symphony orchestra had been established in Baltimore. This was hailed as a good sign of assimilation and it was argued the symphony would provide whites some valuable exposure to "Negro" culture and music. Meanwhile, the Virginian-Pilot wrote that last minute "racial smear scare tactics" before the upcoming elections that were trying to frighten voters into voting against one candidate because he might be "pro-Negro" "are dishonest efforts to obscure the real issues and are to be rejected as so much trash."[56] The single letter to the editor about race that was published in one of the 10 white newspapers studied was also relatively upbeat: in the letter a justice of the peace in Virginia insisted he wanted to set the record straight and offer proof that police officers in his town were not racists when they recently made some arrests at a local illegal "juke" joint. Justice J. H. Thompson wrote that the paper had implied that race provoked the arrests. But Thompson said law abiding "colored people" had made a noise complaint, police investigated, found drinking, gambling and loud music, and then made arrests of "colored people." But Thompson said similar arrests would have been made if whites had been engaged in similar behavior. He concluded by saying race was not a factor in any of the arrests that night.[57] In 1929 many African-Americans were locked in a struggle to live unmolested and to somehow secure decent health care, schooling, sanitation, and housing. But for whites it seemed as though, with rare exceptions, the separation and mistreatment of African-Americans was a subject best kept both out of sight and out of mind on the editorial pages. Details of Few Comments on Failing Economy – both Black and White Papers The deteriorating American economy was another subject largely ignored on the editorial pages, but this time by both white and black newspaper. African-American newspapers, however, took the lead here, having the smallest number and percentage of comments on the economy. Out of 119 published letters in 10 African-American newspapers, only two discussed the stock market crash or subsequent slumping economy. One letter, in the Baltimore Afro-American, simply said times are tough and everyone must work hard to get through the difficulties. And the other letter mentioning the economy, printed in the Washington Tribune, said "Negroes" need to support the NAACP especially during current economic tough times "when meager government funds" are being distributed to only to the most vocal and well-organized groups that demand just treatment.[58] And only one editorial, out of 121 printed in the 10 African-American newspapers, discussed the country's economic problems. That lone economics editorial, again in the Baltimore Afro-American, made only a passing reference to the country's financial woes when it urged its readers, in currently "troubled economic times," to give generously to the Community Fund, a charitable organization. The editorial concluded that especially in present times of financial crisis it was the "duty of every thinking Negro in Baltimore" to help the poor.[59] The Afro-American didn't feel it was the paper's duty, however, to apologize for urging its readers to move to the big cities where they were now being clobbered by an economy that was falling down around their shoulders. The Afro-American was not alone. During this time none of the 10 African-American newspapers studied here reversed their editorial policies that had been calling for years for massive African-American migration to the big Northern cities. It is true that during this one-month period, right after the stock market crash, Abbott's Defender no longer continued to publish any banner headlines such as, "Good-Bye Dixie Land," "Northbound Their Cry"––headlines that had promoted earlier Northern migration.[60] But during October and November there was also no official reversal of Abbott's stance about the "Promised Land" available for blacks in big Northern cities. None of the other nine African-American newspapers studied here reversed themselves either. Since white newspapers of this time had not offered a "Promised Land" to their readers, they had no editorial campaign to adjust in light of the stock market crash. But one would expect that white editorial writers in November of 1929, at the very least, would address the economy in some manner on their editorial pages. However, the editorial pages of the 10 white newspapers studied here were quite similar to the African-American newspapers in that economics was rarely discussed––in either letters or editorials. A total of 1,040 letters to the editor were printed in these 10 white newspapers during a one-month period. But only 20 letters, or 1.9 percent, discussed ongoing economic problems emanating from Wall Street. And the sparse commentary on the economy sent in from readers was generally in the form of only veiled references to current economic hard times. For example, a writer identified as Mary Janet Miller of Spencerville, Maryland, wrote a letter to the editor of the Baltimore Sun in November commending a socialist candidate in New York City for promising to build more municipal housing. Miller said this should provide "much needed relief to many slum dwellers and thousands of currently unemployed construction workers."[61] Another letter writer, this one in the Chicago Tribune, was a little more direct, at least, in describing the failing economy when he blamed losses on Wall Street on the press: Please muzzle your financial writers and give your unfortunate readers a chance to use the ordinary common sense that God gave them. A careful analysis of their writings will show that those financial touts are about as reliable as their racetrack brothers. If such a course is taken by the press of the country the investing public will soon get back to normal. Peter J. Pesi, New York City. [62]
A Norfolk Virginia letter writer was one of the few people who wrote bluntly and directly about the stock crash – and even had someone specifically to blame. H.O. Stuckney, of Norfolk, wrote that local banks are largely responsible for the current "orgy of stock speculation." Small town banks, he explained, "have disregarded local needs to earn higher rates of interest by loaning money to stock speculators in New York."[63] In comparison, the few editorials on economic themes were generally much more circumspect than Stuckney's letter, or the letters from any other readers. An example is a Nov. 14 Chicago Tribune editorial that said that one way to help the country recover from financial doldrums is to "make bootleggers pay an income tax on the sales he has succeeded in making and also make him divide virtually fifty-fifty on his excess profits."[64] Only 91 editorials, or 3 percent, out of a combined total of 2,912 editorials published between Oct. 29 and Nov. 29, 1929, in the 10 white newspapers, even hinted that the economy was in free fall. (See Table 2.) Of all the white newspapers, the Virginian-Pilot was the most frequent editorial commentator on the economy, even though it published only 34 editorials on the subject between Oct. 29 and Nov. 29, or about 12 percent of the 263 editorials it printed during this one-month period. Many of the Pilot's editorials about the economy were puzzling, however, since they consisted primarily of one-liners, or jokes. For example, the paper published only one sentence about Wall Street on its editorial page Oct. 30, 1929 – "Wall Street may be described as the place where trained operators take the jack out of jackasses."[65] At the other extreme, in comparison, the Washington Post and Chicago Tribune printed only two economics editorials out of a total of 265 and 184 published editorials, respectively. And the Baltimore Sun was somewhere in the middle in ranking, in that it published seven editorials about the economy – out of 307 editorials.[66] The New York Times took a different tact in one of its only four editorials (out of 100 published editorials) about the economy. Instead of ignoring the stock market crash on the editorial page, as many rival papers seemed to do, the Times chose this moment to explain its journalistic ethics. In a Nov. 15 editorial the paper explained why it was regularly displaying stories about the stock market on its front page:
James M. Cox, publisher of a group of newspapers and once Democratic Presidential nominee, has ordered the news of the stock market off the front page of his publications. His argument is that stock selling and purchasing is 'an incidental thing in the life of the country,' and that the recent plunges in quotations have, by being displayed on the front pages, given the public a false idea of general business conditions. His purpose is excellent, but what about the method? Stock market transactions have been commanding more general interest than anything else in America. Moreover, the events themselves have been dramatic. The newspapers, following the safe and honest rule that news must find its place in relation to its public importance, have printed the record in its natural context. What every one is talking about and thinking about, and goes to the root of values also, is first-page news. When the market finds normality again it will automatically surrender its first-page position.
The reason for the small amount and percentage of editorial comment on such an important topic as a failing U.S. economy is puzzling. One thing is certain, however ––this lack of editorial comment can't be attributed to a lack of news coverage about the economy and its woes. The front page of all 20 papers, African-American and white, featured regular giant headlines about the crashing economy. Here are just a few examples: "Hysterical Wave of Stock Market Selling,"[67] "Billions in Values Wiped Out by New Crash in Stocks," [68] and "Bankers Halt Frantic Market Stampede."[69] As a result, few, if any regular readers or editorial writers could be ignorant of the country's money problems, even if they only glanced at the front pages of the 20 newspapers. And, of course, on a personal level, most people, even those who never read newspapers, were experiencing the effects of the stock market crash for themselves, either by directly losing their own money or feeling the aftershocks when jobs across the country were lost, property values plummeted, loans were called in, mortgages were foreclosed and people desperately sought ways to make ends meet. The point is this: the economy's crash could not be a secret to either editorial writers or letter-to-the-editor writers. But still, they didn't write about this problem much, or else newspapers declined to publish any such comments. The question of why so few published letters and editorials commented about the country's financial situation is vexing. However, one possible answer to consider is that perhaps readers and editorial writers did not yet understand the full impact of Black Tuesday. Maybe some people thought that the country would quickly bounce back from the crisis and thus did not comment. Or perhaps like those who survive a train wreck and feel fine for a while, the full impact of the stock market crash may have taken some time to be absorbed and then discussed in editorials and letters. Summary––Analysis
What happened when the Great Migration of Blacks to Northern cities collided with the Great Depression? In a time of great crisis did newspapers offer a great calming editorial voice of reassurance? And did letter writers add strong opinions about finances, helping a country sort out its future? This research was launched in an effort to answers these questions and several others by examining the editorial pages of 10 African-American newspapers between October and November, 1929, and then comparing them with 10 white newspapers' editorial pages. The result was not what was anticipated: on their editorial pages, the 20 newspapers, both African-American and white, either ignored or made little of the great national crisis that was the stock market crash. Meanwhile, the front pages of all the papers were full of stories about economic hard times. The challenge for historians is to ponder why economic commentary was in short supply and to make some sense of this. Perhaps the stock market crash was like the elephant in the room that no one wanted to discuss. The situation may have presented such a huge and immediate problem with no apparent solution that editorial writers and letter-to-the-editor writers alike decided to whistle past the graveyard and hope for the best. Avoidance and denial continue to be popular human coping mechanisms. On the other hand, a one-month period may not have been enough time for readers and editorial writers to make sense of the economic phenomenon. Nevertheless, this research produced unexpected findings: the vivid and passionate description in letters to the editor and editorials in African-American newspapers of a sharply racially divided society in the North in 1929. African-American letter writers, male and female, said they were afraid to walk the streets of Northern cities such as Chicago and Philadelphia without being verbally accosted and even beaten, while police turned a blind eye. African-American editorial writers warned that police were "gunning" for black men, looking for an excuse to kill them. Reading such commentary one would think the writers were describing the racial intolerance of the Deep South and not the "Canaan of the North," as Abbott had described Northern big cities such as Chicago six years earlier.[70] Abbott had promised his readers in editorials that Chicago offered integrated modern high schools and blacks could find justice in that city, compared to the South. In 1923 he even used editorial cartoons to show the North lit up with heavenly lights.[71] But African-American letter writers in 1929 provided their own harsher snapshots of life in Northern cities that was far from the "Promised Land." In addition, African-American letter writers used editorial pages as a place to think aloud about such issues as racial self-reliance and self-respect. And seemingly years before their time, some readers were proclaiming "I'm Black and I'm proud." In stark contrast, racial issues were not being discussed, debated, or even apparently thought about much, on the editorial pages of the prominent white newspapers of the North, such as the Chicago Tribune and New York Times. Conclusion This current research fills a gap in knowledge about the history of the content of letters to the editor and editorial pages in African-American newspapers, particularly during a serious time of national crisis. Jones Ross and McKerns recently called for more research on African-American newspaper development . This research attempts to answer that call. This comparison of African-American and white editorial pages proved to be a useful and stark measure of differing realities. In the white editorial world, life seemed relatively calm, despite the stock market crash. Meanwhile on the African-American editorial pages, a shortage of many letters and editorials indicate that the stock market was also not an issue people wanted to discuss. But in place of economic discussion, there was the stark and disturbing discussion of African-American men and women describing how they were unable to walk the streets of Northern cities unmolested. This research offers a modest step toward understanding the differences and similarities in the editorial pages of white and African-American newspapers. What is unique about this work is that the largely unfiltered voices of African-Americans from the 1920s are heard as they came to grips in print with life in the big Northern cities, spoke for themselves, worked out their identities, and expressed their worries about daily life. Harkening back to the New York Times 2000 series, African-American letter writers and editorial writers in 1929 described "race as lived in America" as more precarious and dangerous in major Northern cities than might have been previously believed. But the Times, for whatever reasons, didn't discuss such dangers for African-Americans on its editorial pages in October and November 1929. [1] "How Race is Lived in America," New York Times, 4-7 June, 2-13 July, 19 July 2000, 1. The series was reprinted as a book, How Race is Lived in America: Pulling Together, Pulling Apart (New York: Henry Holt and Co., Times Books), 2001. [2] David Johnson, book review, Curled Up With A Good Book, http://www.curledup.com/howrace.htm [3] Makani N. Themba, "How Race Is Lived in the Media: The New York Times Misses the Mark." Race_media_nyt.pdf. [4] Editor's Note, "How Race is Lived in America," New York Times, 4 June, 1. [5] There are many articles and books about the crisis caused by the crash and also about the subsequent Depression, including the work of: Broadus Mitchell, Depression Decade: From New Era through New Deal, 1929-1941 (New York: Rinehart, 1947); Catherine McNicol Stock, Main Street in Crisis: The Great Depression and the Old Middle Class on the Northern Plains (Chapel Hill: University of North Carolina Press. 1992); Charles W. Calomiris, "Financial Factors in the Great Depression," Journal of Economic Perspectives Vol. 7, (2) 1993, 61; Robert S. McElvaine, The Great Depression: America 1929-1941 (New York: Times Books, 1981); and Harold Bierman Jr., The Great Myths of 1929 and the Lessons to Be Learned (New York: Greenwood Press, 1991). [6] For still more details see: Milton Meltzer, Brother Can You Spare A Dime: The Great Depression 1929-1933 (New York: Random House, 1973), 6. [7] See for example, T. H. Watkins, The Hungry Years: A Narrative History of the Great Depression in America (New York: Henry Holt & Company, 1991); and Studs Terkel, Hard Times: An Oral History of the Great Depression (New York: Pantheon Books, 1970). [8] Carole Marks, Farewell –We're Good and Gone: The Great Black Migration, (Bloomington, Ind., Indiana University Press, 1989, 2-3. [9] Joe W. Trotter Jr. "Migration/Population," in Jack Salzman, David Lionel Smith, Cornel West, eds. Encyclopedia of African-American Culture and History (New York: Simon and Schuster Macmillan, 1996), 1779-1785. [10] Herbert W. Horwill, "A Negro Exodus," Contemporary Review 114, (September, 1918), 299. [11] Alan D. DeSantis, "Selling the American Dream Myth to Black Southerners, The Chicago Defender and the Great Migration of 1915-1919," Western Journal of Communication, 62, (4) (Fall 1988). [12] Neil Fligstein, Going North: Migration of Blacks and Whites from the South, 1900-1950 (New York: Academic Press), 2. [13] Along with the Chicago Defender, other Black newspapers that promoted Northern migration included: The Washington Bee; California Eagle; Amsterdam News; Chicago Search Light; Chicago Broad-Ax; Chicago Bee; Chicago Whip; New York Age: Philadelphia Tribune; Baltimore Afro-American; and Pittsburgh Courier. See The Black Press in the Middle West, 1865-1985, ed. Henry Lewis Suggs (Westport, Conn: Greenwood Press, 1996), 26-28, 40. Also see James Grossman, Land of Hope: Chicago Black Southerners and the Great Migration (Chicago: University of Chicago Press, 1989.) Also Adam McKible, "Our (?) Country: Mapping 'These Colored United States' in The Messenger," in The Black Press: New Literary and Historical Essays (New Brunswick, New Jersey: Rutgers University Press, 2001). [14] Carolyn A. Stroman, "The Chicago Defender and Mass Migration of Blacks, 1916-1918,"Journal of Popular Culture, 15 (Fall, 1981). [15] Felicia G. Jones Ross, Joseph P. McKerns, "Depression in 'The Promised Land': The Chicago Defender Discourages Migration, 1929-1940,"American Journalism, 21 (1), 55-73. [16] Juliet K. Walker, "The Promised Land: The Chicago Defender and the Black Press in Illinois," in The Black Press in the Middle West. [17] Rayford Logan, The Betrayal of the Negro, 4th ed. (Toronto: Macmillan Co., 1969), 6. [18] Ross, McKerns, "Depression," 60. [19] The two papers studied from Baltimore in 1929 were: the Baltimore Afro-American, editor Carl J. Murphy, estimated circulation (weekly) 49,384, as reported by N.W. Ayers and Sons Directory of Newspapers, 1930; and the Baltimore Sun, editor William Moore and J. Ed. Murphy. The Sun's daily circulation in 1929 was reported as 149,998, according to the Editor & Publisher International Yearbook, 1930, Vol. 62, No. 36, 54. Many African-American newspapers from this time frame were not listed in the E & P Yearbook and thus their circulation numbers are hard to verify independently. [20] The Chicago Defender was the African-American newspaper studied here, editor Robert S. Abbot, estimated circulation 208,000, according to Ayers and Sons, 1930. The white newspaper examined here was the Chicago Tribune, editor Col. Robert McCormick. The Tribune reported daily circulation was 857,595 in 1929 of 857,595, according to the E & P International Yearbook, 1930, Vol. 62, No. 36, 38. [21] The African-American newspaper studied in Indianapolis was the Indianapolis Recorder, the editor in 1929 was Fannie Caldwell Stewart and the paper's circulation 27,100, according to Ayers and Sons, 1930. The corresponding white paper was the Indianapolis Star, editors John C. Shaffer and James A. Stuart. The Star had a daily circulation of 111,989 reported for 1929, according to the E & P International Yearbook 1930, Vol. 62, No. 36, 44. [22] The two papers studied in Los Angeles were: the African-American weekly, the California Eagle, editor in 1929, Joseph Blackburn Bass, reported weekly circulation, 4,750, according to Ayers and Sons, 1930: and the Los Angeles Times, editor Ralph Trueblood, with a daily circulation of 162,034, according to the E & P International Yearbook 1930, Vol. 62, No. 36, 22. [23] The African-American newspaper studied in New Orleans was the Louisiana Weekly. The editor in 1929 was CC DeJoie. The circulation is not officially recorded in any of the three standard circulation references, the Audit Bureau of Circulation, N. W. Ayers and Sons, or Editor and Publisher International Yearbook. But an unconfirmed Nov. 2, 1929 front-page one-line blurb in the Weekly said the circulation was 1,500. The corresponding white paper was the Times-Picayune, editors Leonard Nicholson and Martin Durkin. The Times-Picayune had a daily circulation of 139,608 reported for 1929, according to the E & P International Yearbook, 1930, Vol. 62, No. 36, 54. [24] The two newspapers examined in New York City in 1929 were: the African-American paper, the Amsterdam News, editor Sadie Warren in 1929, estimated weekly circulation, 26,458, according to Ayers and Sons, 1930; and the New York Times, editor Rollo Ogden, with a reported daily circulation of 428,007 in 1929, according to the E & P International Yearbook, 1930, Vol. 62, No. 36, 54 [25] The African-American newspaper studied in Norfolk was the Norfolk Journal and Guide. The editor in 1929 was Thomas Young and the paper's estimated weekly circulation was 15,000, as reported by Ayers and Sons, 1930. The corresponding white paper selected was the Virginian-Pilot, editors Louis Jaffe and Winder Harris. The Pilot had a daily circulation of 46,457 reported for 1929, according to the E & P International Yearbook, 1930, Vol. 62, No. 36, 110. [26] The African-American newspaper studied in Oklahoma City was the Black Dispatch. The editor in 1929 was Roscoe Dungee. Again, circulation of this African-American paper could not be found in any standard circulation reference publications. The corresponding white paper selected was the Daily Oklahoman, editors E.K. Gaylord and W.M. Harrison. The Oklahoman had a daily circulation of 99,741 reported for 1929, according to the E & P International Yearbook, 1930, Vol. 62, No. 36, 90. [27] The African-American newspaper studied in Philadelphia was the Philadelphia Tribune. The editor in 1929 was Eugene Washington Rhodes and reported weekly circulation was 16,539, according to Ayers and Sons, 1930. The corresponding white paper selected was the Philadelphia Inquirer, editors Charles H. Heustis and John T. Custis. The Inquirer had a daily circulation of 288,494 reported for 1929, according to the E & P International Yearbook, 1930, Vol. 62, No. 36, 96. [28] The African-American newspaper studied in Washington D.C. was the Washington Tribune with an estimated circulation of 8,500, according to Ayers and Sons, 1930. The corresponding white paper selected was the Washington Post, editors Edward M. McClean and Norman W. Baxter. The Post had a daily circulation of 77,921 reported for 1929, according to the E & P International Yearbook, 1930, Vol. 62, No. 36, 30. [29] For a recent study of the demographics of letter-to-the-editor writers, see: Bill Reader, Guido H. Stempel III and Douglass K. Daniel, "Age, Wealth, Education Predict Letters to the Editor," Newspaper Research Journal, 25, (4), Fall 2004, 55; demographics of letter writers are also mentioned by Karin Wahl-Jorgensen, "Letters to the Editor as a Forum for Public Deliberation: Modes of Publicity and Democratic Debate," Critical Studies in Mass Communication 18, no. 3, September 2001, 303-320; and Emmett Buell, Jr., "Eccentrics or Gladiators? People Who Write About Politics in Letters to the Editor,"Social Science Quarterly 56 (December 1975), 440-49. [30] Kalman Seigel, ed., Talking Back to the New York Times: Letters to the Editor, 1851-1971 (New York: Quadrangle Books, 1972), 3. [31] Many studies have looked at agenda-setting, starting with Maxwell E. McCombs and Donald L. Shaw "The Agenda-Setting Function of Mass Media," Public Opinion Quarterly, 1972, 176-187. McCombs and Shaw have updated their work, along with co-author David Weaver, in Communication and Democracy: Exploring the Intellectual Frontiers in Agenda-Setting Theory (Mahwah, N.J.: Lawrence Erblaum, 1997). Another important discussion of agenda-setting was written by Michael Bruce MacKuen, "Social Communication and the Mass Policy Agenda," in Michael Bruce MacKuen and Steven Lane Coombs, More Than News: Media Power in Public Affairs (Beverly Hills, Calif.: Sage, 1981), 17- 44. [32] Seigel, Talking Back, 9. [33] James Bryce, The American Commonwealth (London: Macmillan and Co., 1891), 265. [34] David Nord, "Reading the Newspaper, Strategies and Politics of Reader Response, Chicago 1912-1917," Journal of Communication, 45 (3), 1995, 67. [35] Reader, Stempel, Daniel, "Age," Newspaper Research Journal, 55. [36] In 1929 the term African-American was not in general use, although there was a newspaper in Baltimore that called itself the Afro-American. Instead "black," "Negro," and "colored people," were the more common terms. For purposes of this research, African-American will be the preferred use, however, except when it is historically inaccurate to do so, for example when quoting from primary documents. [37] Roland E. Wolsely, The Black Press, U.S.A. (Ames, Iowa: Iowa State University Press, 1971), 3-4. [38] Armistead S. Pride and Clint C. Wilson, A History of the Black Press (Washington D.C: Howard University Press, 1997), 13, 27. [39] Lawrence Hogan, A Black National News Service: The Associated Negro Press and Claude Barnett, 1919-1945 (Cranbury, N.J: Associate University Presses, 1984), 120. Also William G. Jordan, Black Newspapers and America's War for Democracy, 1914-1920 (Chapel Hill, North Carolina: University of North Carolina Press, 2001), 6. [40] St. Clair Drake and Horace Clayton, Black Metropolis: A Study of Negro Life in a Northern City (New York: Harcourt, Brace, 1945), 3. [41] David Levering Lewis, When Harlem was in Vogue (New York: Oxford University Press, 1981), 109. [42] Roi Ottley, Lonely Warrior: The Life and Times of Robert S. Abbott (Chicago: Henry Regency Company, 1955), 8; Also Walker, Black Press, 25. [43] Ottley, Lonely Warrior, 138-139. [44] "Rewards for Murder," Chicago Defender, 2 November 1929, 16. [45] "For 2340 Weeks," Philadelphia Tribune, 28 November 1929, 16. [46] Dennis A. Bethea, "Nat Turner," Chicago Defender, 23 November 1929, 14. [47] Nannie D. Bell, "More Race Mixing," Amsterdam News, 30 October 1929, 20. [48] "Do Colored Men Go Out with White Women Merely to Show Them Off," Amsterdam News, 30 October 1929, 20. [49] Frances Flatts, "Anent Race Mixing," Amsterdam News, 6 November 1929, 20. [50] Anna O Edwards, "Devil's Playground," Amsterdam News, 6 November 1929, 20. [51] R.R. Wright, "The Attack on Dr. Wright," Philadelphia Tribune, 7 November 1929, 16. [52] Signed "One Who Loves His Race," Washington Tribune, 29 November 1929, 16. [53] Stewart E. Tolnay and E. M. Beck, A Festival of Violence: An Analysis of Southern Lynchings, 1882-1930 (Urbana: University of Illinois Press, 1995), 202. [54] Shawn Lay, ed. The Invisible Empire in the West: Toward a New Historical Appraisal of the Ku Klux Klan of the 1920s (Chicago: University of Illinois Press, 2004). [55] Pride and Wilson, History of Black Press, 141. [56] "Last Minute Antics," Virginian-Pilot, 1 November 1929, 6. [57] L. H. Thompson, "A Magistrate Chides Us," Virginian-Pilot, 1 November 1929, 6. [58] George S. Schulyer, "Negro Lobbyists Urged, Needed to Watch Interests of the Race," Washington Tribune, 29 November 1929, 14. [59] "Who are the Leaders," Baltimore Afro-American, 11 November 1929, 6. [60] Ottley, Lonely Warrior, 162. [61] "Socialism in New York and Baltimore," Baltimore Sun, 12 November 1929, 14. [62] Peter J. Pesi, "Blames Losses on Writers," Chicago Tribune, 9 November 1929, 14. [63] H. O. Stuckney, "Money that Helps Speculation Instead of Real Estate Development," Virginian-Pilot, 21 November 1929, 6. [64] "A Penalty Tax on Profits," Chicago Tribune, 14 November 1929, 14. [65] "America's Wailing Wall is a Street," Virginian-Pilot, 30 October 1929, 6. [66] Following is a summary of the economics editorials of each of the 10 white newspapers: the Baltimore Sun wrote seven editorials about Wall Street. In them the paper accused others of sensationalizing accounts of the "stock market break" simply to panic readers; the Daily Oklahoman wrote four editorials that said the U.S. economy was essentially stable and speculators were the only ones facing serious loss; the Chicago Tribune wrote two editorials, all with the same basic message—"stay calm, we have full confidence in the economy"; the Indianapolis Star wrote 13 editorials that stressed that "business is going on as usual"; the Los Angeles Times wrote four editorials that repeated the notion that the chief danger of the stock crash was largely psychological, in that people may lose faith in business; the New York Times wrote four editorials in which they warned that amateurs who don't understand the stock market should not invest, especially if seeking short term gain; the Philadelphia Inquirer wrote 10 editorials that among others things urged calm among investors and warned that "a boom psychology has given place to a psychology of fear"; the Times Picayune wrote 11 editorials in total, many of them stressing the notion that while "inflated stock values must come down, bedrock real estate values must go up"; among the Virginian-Pilot 's 34 economic editorials, it wrote its strange series of one-liner joke editorials and a few longer pieces that said that "emotion has usurped the place of reason" on Wall Street; and finally the Washington Post wrote two editorials, one that bemoaned investor panic and another that warned no politician should try to blame the financial crisis on one political party or another. [67] Virginian-Pilot, 30 October 1929, 1. [68] Philadelphia Inquirer, 29 October 1929, 1. [69] Indianapolis Star, 30 October 1929, 1. [70] Grossman, Land of Hope, 83; and Ottley, Lonely Warrior, 159-167. [71] "Truth is Stranger Than Fiction," Chicago Defender, 20 January 1923, 14; "To A Better Land I Know," Chicago Defender, 26 May 1923, 16; "Three Wise Men," Chicago Defender, 22 December 1923, 14.
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